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    Redefining the concept of PE

    Moving to one European sales model as an alternative?

    Margreet Nijhof

    Giuliana Polacco

    Folkert Idsinga

    Kim TanJan-Willem Gerritsen

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    2014 Baker & McKenzie Amsterdam N.V. 2

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    Trends

    3

    Simplification Virtualization

    Centralization Digitization

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    BEPS action item 7: PE abuse

    2012 Public Discussion Draft on Interpretation and

    Application of Art. 5

    BEPS mandate broader: Model change (deadlineSeptember 2015)

    Link digital economy issue

    Specific BEPS PE issues:

    commissionaire arrangements

    specific activity exemptions

    attribution of profits

    4

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    New PE threshold?

    fully dematerialised

    digital activity

    significant digital

    presence

    5

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    Country Initiatives

    6

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    One European Sales

    Model

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    ABC Background

    Global manufacturer of IT

    industry parts

    Commissionaire businessmodel in Europe

    Sales via centralized platforms

    Call-off stock (consignment)

    Matrix management structure

    Centralized shared service

    center

    8

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    Alignment of BusinessModel and Supply

    Chain Model

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    Key Objectives from a BusinessPerspective

    Align legal structure and business model to promote

    one European sales culture Business savings by achieving standardized process

    through centralized lean back office with one system

    Allow front-office to fully focus on customers

    Savings through simplified legal structure

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    Key Objectives from a Corporate IncomeTax Perspective

    Minimize transfer pricing risks new structure

    Minimize permanent establishment risks (Subpart F new structure)

    Minimize business restructuring issues

    Minimize local income tax aspects of corporate

    restructuring

    Minimize corporate complexity of restructuring

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    Key Objectives from an Indirect TaxPerspective

    Robust VAT and customs (compliance) model:

    Minimal compliance issues (e.g., number of VATregistrations);

    Limiting of number of VAT invoicing flows;

    Ease of implementation;

    Decrease risk of non-compliance (and audits).

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    Key Objectives from an Indirect TaxPerspective (2)

    Achieve clear understanding of fixed establishment

    issues Flexibility in commercial transactions, e.g. use of

    consignment stock programme in order to retain title to

    the goods as long as possible;

    Determine indirect tax model which recognizes TP andCIT constraints (and vice versa).

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    Points of attention

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    VAT/customsPost-

    RestructuringTP

    BusinessRestructuring

    PE/FE RisksChoice of

    distributionmodel

    Operationalchanges

    Choice of HQ

    legal entity

    EmploymentRestructuring

    Issues

    AnticipatingLegislative

    changes

    US Taximplications

    CorporateRestructuring

    Issues

    BranchOperationsImplications

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    Alternatives

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    Proposed Business ModelSuper Hub

    From commissionaires (Commissionaires) to service

    providers/sales support entities acting for a Super Hub

    EU Commissionaires become marketing and sales

    support service providers to Super Hub.

    The service providers will perform marketing and sales

    support activities, mainly in their local markets. In otherwords, the service providers link potential customers to

    European HQ which will subsequently negotiate pricing

    and conclude contracts with these customers.

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    Proposed Business ModelSuper Hub (2)

    Further, the Commissionaires will each maintain their

    own offices and employees locally. For this alternative to

    work, it is essential that the service providers will notresult in European HQ (Super Hub) having local

    permanent representatives (PEs).

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    Super Hub Acts as LRD

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    Points of attention

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    VAT/customsPost-

    RestructuringTP

    BusinessRestructuring

    PE/FE RisksChoice of

    distributionmodel

    Operationalchanges

    Choice of HQ

    legal entity

    EmploymentRestructuring

    Issues

    AnticipatingLegislative

    changes

    US Taximplications

    CorporateRestructuring

    Issues

    BranchOperationsImplications

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    Proposed Business ModelSingleEuropean EntitySingle European Entity with permanent establishments

    throughout Europe

    EU Commissionaires will merge into European HQ.

    The former Commissionaires will each maintain their

    own offices and employees locally as a registered

    branch. As a consequence, European HQ will likely

    have permanent establishments (PEs) in eachapplicable jurisdiction.

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    Proposed Business ModelSingleEuropean Entity (2)

    The employees of the former Commissionaires will

    perform similar functions and manage similar risks as in

    the current model (the additional functions related to the

    LRD model will be performed by European HQ in

    Germany).

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    SEE Acts as a LRD

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    Points of attention

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    VAT/customsPost-

    RestructuringTP

    BusinessRestructuring

    PE/FE RisksChoice of

    distributionmodel

    Operationalchanges

    Choice of HQ

    legal entity

    Employment

    RestructuringIssues

    Anticipating

    Legislativechanges

    US Taximplications

    CorporateRestructuring

    Issues

    BranchOperationsImplications

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    Contact

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    Giuliana Polacco

    Local Partner

    Milan Tax

    [email protected]

    +39 2 76231368

    Margreet Nijhof

    Local Partner

    Amsterdam Tax

    [email protected]

    +31 20 551 7543

    Folkert Idsinga

    Principal

    Amsterdam Tax

    [email protected]

    +31 20 551 7599

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    Contact

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    Jan-Willem Gerritsen

    Salary Partner

    Amsterdam Tax

    [email protected]

    +31 20 5517454

    Kim Tan

    Local Partner

    Amsterdam Corporate (Notary)

    [email protected]

    +31 20 551 7906

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    2014 Baker & McKenzie. All rights reserved. Baker & McKenzie International is a Swiss Verein with member law firms around the world. Inaccordance with the common terminology used in professional service organizations, reference to a partner means a person who is apartner, or equivalent, in such a law firm. Similarly, reference to an office means an office of any such law f irm.

    www.bakermckenzie.nl


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