11 Blogger Outreach Best Practices

Arik C. Hanson, APRPrincipal, ACH Communications

A little about me…

• Digital strategist• Blogger• Organizer

Why blogger outreach?

Third-Party Credibility

Raise Awareness

Cost-Effective

The Google

Case Studies

• 6 bloggers involved• 45+ comments• 45+ tweetes using #twiceaday hash tag• 50% increase in Facebook fans• 1 new patient

• More than 250 blog mentions• More than 10,000 social media mentions• 30+ bloggers and HAPPO champs

Picked up by:

• PR Week• O’Dwyers• MediaBistro• FIR• PR Daily

#1: Cast the net

#2: Don’t focus solely on the A-listers

#3: Don’t just rely on the numbers

#4: Start a relationship

#5: Don’t forget about offline activities

#6: Get personal

#7: Make your ask compelling and relevant

#8: Lead with them—not you

Given your interest in…

I read your post yesterday

Noticed you were in SFO last week

#9: Collaborate—don’t Preach

#10: Identify the right metrics

Number of posts

Number of comments

Readership/reach

Links/traffic to your site

#11: The follow-Up Ask

Questions?

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