+ All Categories
Home > Education > 11 branding tips for small businesses

11 branding tips for small businesses

Date post: 06-May-2015
Category:
Upload: bhavesh-bhansali
View: 466 times
Download: 0 times
Share this document with a friend
Description:
This Ebook is written by me. please go through this Ebook. It shares some basic, but important tips of branding the products or company for small business. Some simple tips that will help your business to build unique brand name. The tips are as: 1. Be different 2. Positioning 3. Purchasing decisions 4. Be genuine 5. Design an ingenious logo 6. Create your website 7. Blog regularly 8. Engage in Social media 9. Join related business events 10. Encourage feedback 11. Be consistent
14
BHAVESH M. BHANSALI 11 BRANDING TIPS FOR SMALL BUSINESSES WRITTEN BY: BHAVESH M. BHANSALI
Transcript
Page 1: 11 branding tips for small businesses

BHAVESH M. BHANSALI

11 BRANDING TIPS FOR SMALL BUSINESSES

WRITTEN BY:

BHAVESH M. BHANSALI

Page 2: 11 branding tips for small businesses

BHAVESH M. BHANSALI

Many small businesses do

not even bother with brand-

ing. They often incorrectly

assume that only large cor-

porations have a need to

build their brand. The truth

is that firms of every size

will benefit from having a

strong recognizable and val-

uable corporate brand.

Page 3: 11 branding tips for small businesses

BHAVESH M. BHANSALI

Some simple tips that will help your business to build a unique brand name:

Page 4: 11 branding tips for small businesses

BHAVESH M. BHANSALI

No business can ever truly distinguish itself from the brand of the competi-

tors, if it tries to copy elements from their branding strategy. Your brand

has to be distinct from your competitors, with its own personality and char-

acteristics. Your brand name must have some unique characteristics.

BE DIFFERENT

Page 5: 11 branding tips for small businesses

BHAVESH M. BHANSALI

POSITIONING

Look carefully at the position of your competition within the market.

Understand that it is unlikely that you will be able to occupy the same

position and should instead try to establish yourself in a different place

within the hearts and minds of your potential customers. Positioning is

one of the most important element of branding.

Page 6: 11 branding tips for small businesses

BHAVESH M. BHANSALI

PURCHASING DECISIONS

To succeed at branding you have to understand what compels people to buy a

product that they might have been on the fence about. The majority of pur-

chases are not rational and are ruled by the heart rather than the head, there-

fore you must appeal to the heart of potential customers. Do a good research on

target customer’s taste, preferences, their buying behavior, etc...

Page 7: 11 branding tips for small businesses

BHAVESH M. BHANSALI

BE GENUINE

Your audience will see right through any fakery or pretense straight away

so it is always recommended that you are entirely genuine. Avoid promising

things that you cannot provide or pretending to be something that you are

not. Customers need you to be honest about things or else they will never

build a bond of trust.

Page 8: 11 branding tips for small businesses

BHAVESH M. BHANSALI

DESIGN AN INGENIOUS LOGO

Your logo may not be your business’ be-all and end-all but it is the face of

your brand, so you might as well make one that your audience will like and

never forget. If you’re not skilled at designing logos, you can hire a profes-

sional to do it for you. Just make sure that you incorporate your brand’s

message into the logo, be it with the font, colors or overall format. Also, try

to achieve a look that will make the logo as unique as possible.

Page 9: 11 branding tips for small businesses

BHAVESH M. BHANSALI

CREATE A WEBSITE

Whether you’re going to sell online or in a brick-and-mortar shop, it would

help your business a lot if you create a website for it. This is an ideal place

for you to showcase your products and interact with your customers easily.

In your website, you can include information, such as the company’s histo-

ry, products, a gallery, and even order forms for convenient transactions.

Just make sure that you keep it professional all the time, aesthetic- and con-

tent-wise.

Page 10: 11 branding tips for small businesses

BHAVESH M. BHANSALI

BLOG REGULARLY

As an entrepreneur, part of your job is to keep your customers updated not

just about your products but also about the industry in a level that they will

understand and appreciate. Write about your new products and relate to

your customers . The idea here is to provide content that your customers will

find highly useful.

Page 11: 11 branding tips for small businesses

BHAVESH M. BHANSALI

ENGAGE IN SOCIAL MEDIA

The digital age affords today’s customers the power to share anything they want

in real time. Sharing can come in the form of posting on social media accounts

whether they were satisfied or unhappy with an item they purchased. To connect

with your customers better and learn what they think, establish an active online

presence by creating accounts and exploring the features of the most popular so-

cial networking sites (e.g. Facebook and Twitter). Build your online community,

and engage them in virtual conversations. This way, you’ll get to know your cus-

tomers more and improve your products/services based on their opinion.

Page 12: 11 branding tips for small businesses

BHAVESH M. BHANSALI

JOIN RELATED BUSINESS EVENTS

If you haven’t attended any industry-related events since you opened your

business, the next one in the calendar would be a good start. Once you are

there, get to know other participants. Who knows you might just pick up a

thing or two on how to improve your business?. Continue attending any

workshops you think would add to your skills and knowledge. You should

also try to join committees or organizations to further enhance your

knowledge and experience as an entrepreneur.

Page 13: 11 branding tips for small businesses

BHAVESH M. BHANSALI

ENCOURAGE FEEDBACK

Your customers are the best judge of your products since they are the ones

who take a chance on what you are selling. As such, it is highly advisable to

ask them for a feedback, whether its positive or negative. When they do,

don't forget to thank them for their time. You may even provide them in-

centives.

Page 14: 11 branding tips for small businesses

BHAVESH M. BHANSALI

BE CONSISTENT

For sure, the world is changing fast, especially in the light of technological

evolution. However, do keep in mind that you should be consistent with

your brand’s message without sacrificing the need to keep up with the

changing trends.


Recommended