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11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking...

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11 th May, 2020 Dear Sir/Madam, SUB: Investors’ Presentation Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are enclosing Investors’ Presentation for the year ended 31 st March, 2020. The aforesaid details are also made available at the Company’s website www.sonata-software.com. Kindly take the same on record. Thanking you, For Sonata Software Limited Mangal Kulkarni Company Secretary and Compliance Officer National Stock Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Mumbai Kind Attn: Manager, Listing Department Email Id: [email protected] Stock Code - SONATSOFTW BSE Limited P.J. Towers, Dalal Street Mumbai Kind Attn: Manager, Listing Department Email Id: [email protected] Stock Code - 532221
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Page 1: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

11th May, 2020

Dear Sir/Madam,

SUB: Investors’ Presentation Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are enclosing Investors’ Presentation for the year ended 31st March, 2020. The aforesaid details are also made available at the Company’s website www.sonata-software.com. Kindly take the same on record. Thanking you, For Sonata Software Limited Mangal Kulkarni Company Secretary and Compliance Officer

National Stock Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Mumbai Kind Attn: Manager, Listing Department Email Id: [email protected] Stock Code - SONATSOFTW

BSE Limited P.J. Towers, Dalal Street Mumbai Kind Attn: Manager, Listing Department Email Id: [email protected] Stock Code - 532221

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1© Sonata Software Ltd, 2020. Confidential.

Investor Presentation Mar 2020

Sonata Software

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2© Sonata Software Ltd, 2020. Confidential.

Sonata Vision

A world class firm that is a benchmark for

Catalyzing Business Transformation for our Clients, Fulfilling Employee Aspirations

&Caring for our wider

Community

through Depth of:Thought LeadershipCustomer CentricityExecution Excellence

For the CommunityCSR initiatives to support IT needs of projects with Social impact

For the EmployeeA fun & fearless environment where the potential & passion for work flourishes

For the CustomersIT Partner of choice for transformation thru deeper industry, technology & customer focus

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3© Sonata Software Ltd, 2020. Confidential.

Sonata - Evolution

’86-’92 : Indian Software Product Pioneer

Produced and distributed its own portfolio of software products

’92 – ’12 : 360 IT Service Provider

Extends core capability to services in Software Engineering, Implementation and Redistribution

’13 – ’16 Digital

Industry focused global digital solutions provider

’17+Platformation

Platform and IP Led Digital

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4© Sonata Software Ltd, 2020. Confidential.

30+ YEARSas a IT Solutions

Provider

$427+ M REVENUE15% 3 Yr. CAGR

4000+ TEAMacross US, EU, Asia

& ANZ

SEI CMMI L5, ITIL & ISO certified

RETAILApparel, Hard Goods, Grocery, Hypermarket

CPG & MFGConsumer Goods, Industrial

Goods, Wholesale

TRAVELTO, OTA, Airline, Rail,

Hotel, Cruise

SOFTWARE VENDORSERP, SCM, Retail, Travel

DIGITALOmni-channel, Mobility &

IoT, Analytics, Cloud

APPLICATION LIFECYCLESOLUTIONS

ADM, Testing, IMSManaged Services

PLATFORM IPBrick & Click Retail,

Rezopia Digital Travel, Modern Distribution

TECHNOLOGY INFRASTRUCTURE

SOLUTIONSSoftware, Cloud, Server &

Storage, Systems Integration

CUSTOMERS Global Top 5 – Leisure

Travel Co, Grocery Retailer, F&B CPG Co, Software Co

TECHNOLOGY Microsoft, SAP, Oracle,

Open Source, IBM

RECOGNITIONSMicrosoft – Inner Circle,

SAP Pinnacle Award, Microsoft Country Partner

of Year India

The Company

Industry Focus

Competencies

Credentials

A Global IT Solutions Organization, with focused Industry Verticals, versatile Portfolio of Services covering wide range of Technologies and delivering value through our unique Platformation™ approach

FINANCIALNational Stock Exchange

Listed Public Ltd Co

Sonata - A Snapshot

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5© Sonata Software Ltd, 2020. Confidential.

Sonata Story

• Platformation™• Long term relationships with clients• Alliance with Microsoft• IP led • Engineering excellence and advanced technologies• Track record of running mission critical operations on cloud

with own IP• Over all growth story last 8 years and recognition• Talent stability at the top

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6© Sonata Software Ltd, 2020. Confidential.

Differentiated Strategy

• IP-led Service Offerings• Platformation™• Alliances• Acquisitions and Competency around MS Tech• Domestic Business

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7© Sonata Software Ltd, 2020. Confidential.

Vertical Focus

• Retail, travel, distribution & CPG, ISV, Commodity Trading, and services industry – field services

• IP – Brick and Click, Modern Distribution, CTRM, Rezopia• Platform led Digital Transformation• Digital Business Process Library• Client Digital Agenda Templates• Track record

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8© Sonata Software Ltd, 2020. Confidential.

What is different about Platformation™ as a tool for Digital Transformation

• Sonata’s structured process for Platformation comprises the following :• Digital Business Process Library & Identification• CDAT based approach • Platform Maturity Assessment ( Separate Business & Technology maturity assessment )• Marchitecture™ aligned to CDAT • Platform Characteristic Requirements ( With a 16 point Framework ) • Technology Architecture to achieve the Platform Characteristics • Cloud Engineering ( Cloud Native Development )• Data Platformation Methodology ( Structured Assessment of Data Infrastructure & Platform)• Accelerated Platform Engineering ( Solution Accelerators )• IPs aligned to Platformation™

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9© Sonata Software Ltd, 2020. Confidential.

PLATFORMATION™

Platforms - the secret behind the digital economy’s most successful companies

Sonata’s approach to Digitizing business using platforms

Platformation™

OPEN INTELLIGENTCONNECTEDSCALABLE

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10© Sonata Software Ltd, 2020. Confidential.

Approaches to achieve Platformation™

Sonata READY

• End-to-end, industry-specific digital business platforms

Sonata ACCELERATE

• Deploy popular horizontal platforms adding required functionality

SonataCUSTOM

• Engineer custom platforms that deliver unique digital capability and scalability

Omni channel reservation system for a large Australian rail network built on a travel platform ensuring seamless booking experience

Versatile retail store and e-Commerce integration for a US fashion brand ensuring scalable, omnichannel shopping experiences

A US-based travel company innovating on membership-based business models, increasing bookings by 200%, and scaling service 6X

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11© Sonata Software Ltd, 2020. Confidential.

25 YearsMICROSOFT PARTNER

GISV, lSP, CSP, ISV Dev Centre, SI. Country Partner India 2014, 15, 17.

Global Alliance Footprint

13 GoldCERTIFIED COMPETENCIES

Dynamics 365, Power BI, Cortana

Azure, .Net, Mobility

3600PARTNER

MS 4 areas – Business Applications, Apps & Infra, Data & AI and, Modern Workplace

Product Engineering, Professional Support, Delivery, LSP Partner for MS, MCS and ISV/SI

Ecosystems.

1500+TEAM

On Microsoft Technologies with 1000+ on Microsoft Dynamics

90 ClientsACROSS THE GLOBE

USA, Europe, Asia, India, Australia, Middle East

$362 million/annumREVENUE TO MICROSOFT

Across the Service Lines

INDUSTRYFOCUS DIGITAL

Across Retail, CPG, Distribution, Travel, ISV

PLATFORM IPON MS DYNAMICS & AZURE-ENABLED

Brick & Click, Modern Distribution, Rezopia, Kartopia, Halosys, Rapid

STRATEGICACQUISITIONS

IBIS Inc US, Scalable Data Systems, ANZ, SoprisUS, GBW Australia

SONATA, A BEST-IN-CLASS MICROSOFT PARTNER (Top 1%)

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12© Sonata Software Ltd, 2020. Confidential.

Microsoft’s Global strategy

Engage Customers

Empower Employees

Optimize Operations

Transform Products

Solution Areas Partner Practices

Modern Workplace

Business Applications

Apps & Infra

Data & AI

Collaboration

Modern Desktop

Security and compliance

Cloud Voice

Customer Engagement

Operations

Business Apps

Cloud Infrastructure and Management

Application Innovation

Data Platform & Analytics

KEY EXECUTION PLAN / PLAYS

1. Adoption Drive for Teams, Yammer, OneDrive

2. PowerApps Practice3. Upsell motion to M365 E3/E54. Bots for Teams5. Security

1. Dynamics 3652. CE Workloads3. Power Platform

1. Cloud Consulting & Migrations2. Managed Services under CSP3. Automation & Cloud Management4. App Service, SQL Azure,

Containerization5. SQL Retiral Migrations

1. SQL Modernization2. Reporting and Analytics3. Cognitive Services

Digital Transformation Vision of Microsoft Their GTM Strategy & Approach

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13© Sonata Software Ltd, 2020. Confidential.

Sonata Retail Offerings

Digital Journey Phase->Sonata offerings ↓

Digitize Infrastructure and applications Digital Smart Operations

Digital Consulting• Add SMAC for existing

applications

• Move apps to Cloud

• Differentiate backend office operations through Mobile/IoT devices

• Improved business process execution through better analytics and workflow

• Increase ops efficiency leveraging SMAC• Optimize Apps management using Cloud

and DevOps

Industry specific Digital Solutions

Digital Platformse-Commerce

HybrisOfbiz

Digital Services

MobilityHalosys

Prebuilt Apps

AnalyticsUDAP

Cortana

Cloud

Digital Customer Experience

• ImplementOmni-Channel Commerce

• Front office transformation

BI / Analytics Dev Ops Mobility BigData Machine LearningCloud Services

Digital Innovation

• Reimagine products, business models and processes

• Reimagine multi-department functions with customer centric design

Retail Omni commerce : Brick & Click

Modern Distribution Platform : ASCS

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14© Sonata Software Ltd, 2020. Confidential.

Sonata Case Study

Business Challenges Sonata’s Solution Benefits

Sonata delivers a next-generation reservation system for a government owned railway operator in Australia

• Outdated rail passenger reservation system

• Client server application has limited features

• Upgradation costs too high and time consuming

• Lack of user friendliness for day-to-day operations

• Reliance on manual process for ancillary product sales

• Increased business capability with web based application and efficient process for ancillary products sales.

• Train bookings for seat and berths are available in consumer site.

• Effective handling disruptions scenarios caused by natural disasters, track repair work, station interruptions

• Enabled business with platform that supports extending to providing uniform experience to customer for packing train with products like hotel, tours

• Scalable system implemented which can sale up to 6,000 bookings per day

• Omni-Channel booking experience across various distribution channels and devices

• Ability to sell on-the-go meals, flexibility to accommodate various design changes to carriages

• Rezopia Rail Platform is a next generation rail reservation system capable of addressing all our client’s needs, and more.

• Cloud-based platform was able to fulfil a lengthy wish list, ranging from end to end travel reservations, contracts, operations and distribution management.

• Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were now able to book not only a train seat with a dynamic shopping cart, but also ancillaries like hotel rooms, transfers and activities.

• In addition, the Rezopia platform was integrated with SAP to send financial data of bookings a XML. AN eNet integration ensured suppliers were automatically paid on their due dates.

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15© Sonata Software Ltd, 2020. Confidential.

our innovative engagement modelsDelivering value through

Commercial Models: Project-based | Outsourced | Output-based

Build-Operate-Transfer | Turnkey-managed | Joint Venture

Customer-Specific Center of Excellence

• Governance

• Leadership role

• Strategic metrics

• Value Co-creation

• SLAs and outcomes

• Co-investment in IP

TECHNOLOGY | SKILLS | ASSETS | PROCESSES

Domain Knowledge | Technical Knowledge | Knowledge Management | Innovation | Process & Capability | ReusabilityCharter

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16© Sonata Software Ltd, 2020. Confidential.

Deeper roles

Customer impact

Freedom to contribute

Growth

Regular exposure to newer technologies, evolving business scenarios, and building cross-functional expertise

Continuous exposure to clients to assess business impact of solutions delivered

Our flexible working style encourages ideation within broad boundaries

Early identification, mentoring, and nurturing of talent for growth by senior leaders

Director – Platform Systems, US Travel Leader

We need to take a pause and appreciate the drive and determination we have seen from every player on what is a complex effort and delivery. We commend you all for your effort…keep up the good work!

With a team nurtured to make a difference

Page 18: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

17© Sonata Software Ltd, 2020. Confidential.

Sustainability Goals

Page 19: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

18© Sonata Software Ltd, 2020. Confidential.

Women Weave (Maheshwar), The

Kishkinda Trust (Koppal)“We developed a digitally enabled craft store front and e-commerce

platform for our partners”

IIIT-B (Bangalore), IISc (Bangalore)

“We encourage research activities in cutting-edge areas of Computer

Science and also focus on research fellowships, evangelization of

technology for digital transformation”

Upgradation of existing infrastructure Classroom 112 at IISc where the first handheld computer

(Simputer) was invented

Agastya (Hubli),Telangana Yuvathi Mandali

(Hyderabad), WCT (Mumbai)

“We are developing digitally-enabled learning platforms such as

Lab on tab for teachers and students. Through MSL we created awareness on ill effects of Tobacco

on the occasion of National Science Day and also organized National

Science fair for students in villages We are also providing grants for

upliftment of Women

Museum of Art & Photography (Bangalore)

“We are providing technology support for the Museum by building responsive website and mobile app

along with developing a digital repository to host the digitized

version of all the artifacts by MAP as well as giving them a Grant for

building a Private Museum”

Our CSR ProgramsTraditional Arts, Textile

and HandicraftsEducation Education Preservation of our Cultural Heritage

Page 20: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

Financials

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20© Sonata Software Ltd, 2020. Confidential.

Strong Execution

• Growth from existing clients• Acquiring new clients• Strong growth in new clients• Alliance led growth• IP led growth• Platformation™ led growth• Margin levers on utilisation and revenue per person• High-end service mix • Digital execution and growth• Strong growth in India Business and Strategic Advantage• Consistent growth in revenues & margins over 8 years

Page 22: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

21© Sonata Software Ltd, 2020. Confidential.

Financial Management

• Focus on ROCE and RONW• Focus on margins• Focus on strong cash management • Sound capital allocation• Very strong credit and risk management in India business

Page 23: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

22© Sonata Software Ltd, 2020. Confidential.

Revenue – last 12 Quarters

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23© Sonata Software Ltd, 2020. Confidential.

International IT services – Revenue by Customers

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24© Sonata Software Ltd, 2020. Confidential.

Revenue Mix by Competency and Vertical

Page 26: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

25© Sonata Software Ltd, 2020. Confidential.

IP Led and Digital Revenues

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26© Sonata Software Ltd, 2020. Confidential.

International & Domestic Business - Revenue Enablers

Page 28: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

27© Sonata Software Ltd, 2020. Confidential.

Human Capital

Page 29: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

28© Sonata Software Ltd, 2020. Confidential.

International Business Revenue Growth

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29© Sonata Software Ltd, 2020. Confidential.

Domestic Business - Gross Contribution

Page 31: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

30© Sonata Software Ltd, 2020. Confidential.

EBITDA, PBT and PAT – last 12 QuartersInternational Services

Domestic Business

Page 32: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

31© Sonata Software Ltd, 2020. Confidential.

Consistent Growth over last 8yrs

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32© Sonata Software Ltd, 2020. Confidential.

Strategic Investment

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33© Sonata Software Ltd, 2020. Confidential.

Consolidated – ROCE & RONW

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34© Sonata Software Ltd, 2020. Confidential.

Days Sales Outstanding

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35© Sonata Software Ltd, 2020. Confidential.

Capital Allocation Cash Deployment

2015 to 2020

Capex, 3%

Shareholder Payout, 44%

Acquisition, 13%

Investment, 40%

Judicious usage

Capex Shareholder Payout Acquisition Investment

-

5,000

10,000

15,000

20,000

25,000

30,000

15 16 17 18 19 20

AM

OU

NT

IN R

S CR

YEAR

Shareholder Payout

Cosnolidated PAT Shareholder Payout

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36© Sonata Software Ltd, 2020. Confidential.

Cash conversion & Credit Management – Domestic Business

607

156

-

200

400

600

800

1,000

Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20

AMO

UN

T IN

RS

CR

QUARTER

Domestic Revenue and Net Working Capital

Revenue Net Working Capital

0.06%0.00%

0.11%

0.01% 0.02% 0.00%0.07% 0.07%

0.00%

0.10%

0.20%

0.30%

0.40%

0.50%

FY 12-13 FY 13-14 FY 14-15 FY 15-16 FY 16-17 FY 17-18 FY 18-19 FY 19-20

BAD

DEB

TS %

YEAR

Bad Debts as a % of sales

Bad debts as % of sales

- 500

1,000 1,500 2,000 2,500 3,000

Q1FY18

Q2FY18

Q3FY18

Q4FY18

Q1FY19

Q2FY19

Q3FY19

Q4FY19

Q1FY20

Q2FY20

Q3FY20

Q4FY20

AM

OU

NT

IN R

S CR

QUARTER

Average Borrowing

Average Borrowing

-

20

40

60

80

100

Q1FY18

Q2FY18

Q3FY18

Q4FY18

Q1FY19

Q2FY19

Q3FY19

Q4FY19

Q1FY20

Q2FY20

Q3FY20

Q4FY20

DAY

S

QUARTER

Cash Conversion Positive Trends

Negative days Positive days

Page 38: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

Thank you

Page 39: 11 May, 2020 Kind Attn: Manager, Listing Department … · 2020-05-11 · • Multi-channel booking engine consolidated bookings and generated passenger manifest reports. Users were

38© Sonata Software Ltd, 2020. Confidential.

Marchitecture - Platform Architecture sample

(Consumer) APIsSensor APIs Event APIs GPS APIs Info APIs

B2B APIsClient APIs Fitting APIs Device APIs Commercial

APIs

Supplier APIs

Profile APIsM

anagemen

t APIsService APIs

Accounting APIs

Hearing Device Consumer Mobile Dispenser AppDispensers Website

Supplier Extranet Application

Platform Core Components

Configuration

ConfigurationTypes

Branches

Parameters

Profile

ProfileTenant / Users

Consumers

Dispensers

PIM

PIMDevices

Offerings

Services

Inventory

AvailabilityPeriodic

On Request

Rules / Promotions

Pricing

PricingUnit

Subscrptions

Rules / Promotions

Accounting

AccountingReceivables /

Payables

Invoices / Bills

Payments / Bills

Transaction

TransactionsOrder

Cancellation

Delivery

Data warehou

se

ReportsOperational

ReportsAccounting

Reports

Custom Reports

Hadoop

AnalyticsRecommendations

Personalization

Events

Mfg

MfgR&D

Manufacture

Ship

Bots

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39© Sonata Software Ltd, 2020. Confidential.

Creating Platforms to anchor the Platformation journey

Cloud Platform

Data Platform

API Platform

CONTINUOUS INNOVATION

HYPER PRODUCTIVITY

AGILE/LEAN

DEVOPS

API Gateway, ESBs, IPaaS

DESIGN THINKING

Micro Services Event Broker

Continuous Delivery

Canary Releases

Telemetry & Intelligence Monitoring

Toggle Architecture

Developer Experience

COLLABORATION

PLATFORM

ATION

Open

Scalable

Connected

Intelligent

Robotic Process Automation

User Experience PlatformBusiness Apps Productivity Apps Consumer Apps Partner Apps Supplier Apps

API Integration

IoT Platform

IoT HUB, IoT Gateway

Data & Events Stream Analytics

Self Service Data Data LakeData

Security AI & ML Data Integration

Real Time Data

Elastic Experimental Infra Self HealingServer-less Containers

Cognitive Intelligent Services

Low Code Development

Web Mobile Social Wearable Devices

Technology anchored Platformation™ brings together digital platform technology excellence, design thinking-led innovation, agile way of working and modern delivery to deliver true digital transformation

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40© Sonata Software Ltd, 2020. Confidential.

Unified ProcessML Based Personalized Recommendations &

Promotions

Unified Fulfillment & Returns

Unified Pricing & Merchandising

Customer 360 Engagement

In-Store Clienteling Queue Busting In-Store Mobile Shopping Digital Payments

EcommerceAR/Chatbot based

customer interaction Digitized Product

discovery Outbound Marketing Social Integrations

Operations ML based Demand forecasting

Loyalty based engagement

RFID based product tracking

Barcode based product movement

Analytics 360 View Of Customer Predictive Analysis Web Analytics Dashboard based decision making

Customer Service Customer Identification Virtual Customer Service

Self Service – Portals & Chatbots Customer Engagement

Retail Digital ProcessesRetail Categories

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41© Sonata Software Ltd, 2020. Confidential.

Enabled through structured Methods and Tools

Applied Sonata’s frameworks that help uncover the business & technology needs and priorities of the client, and developed a best-fit roadmap for “Platformation”

A mechanism to bring new insights on how the business ecosystem works, and the role of the platform addressing the motivations of ecosystem participants

A mechanism to assess, evaluate and prioritize implementation of technology enablers to build connected, intelligent, open and scalable platforms

PLATFORMATION ROADMAP[Roadmap & Recommendations]

API based Integration

Cloud-enabled Blockchain Scalable

Micro-services Architecture

Multi-device / Multi- channel

capability

CUI & bots IoT

Robotic Process Automation

Multi-tenancy Security & Compliance

Telemetry & Self Healing

Data strategy Data analytics Intelligent customer

experience

Self-learning (Platform machine learning)

AS-IS and TO-BE STATE[Assessment on 16 point Framework of Platformation]

Platform Owners

ENABLING SERVICES

(Platform To Partners)

Core Value

Proposition

Transactions Partners

Ancillary Value

Propositions

Platform Stake-

holders

EMPOWERINGSERVICES

(Platform To Peer Producers)

Infra-structure& Core

Components

Channels &Contexts

PEERS (Producers)

OTHER SERVICES (Platform To

Peer Consumers)

PEERS (Consumers)

SonataREADY

SonataACCELERATE

SonataCUSTOM

Leverage Sonata’s IP for platform-led business transformation

Leverage Sonata’s experience of assessing, implementing, and supporting leading platforms for business process enhancement

Leverage Sonata’s deep platform engineering skills, methodologies, and white-labelled assets to build customized platforms for business differentiation

A recommendation to select the best fit Sonata’s solution approach for effective and efficient execution of digital transformation programs through platformation

BUSINESS ARCHITECTURE[Platform Design Canvas]

Platform Design Step – 02 Step – 03Technology Assessment

Implementation Roadmap

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42© Sonata Software Ltd, 2020. Confidential.

Microsoft Sonata - Joint GTM for Digital Transformation

Unique approach to Digital Transformation through Platforms

Digital business processes CDAT led Approach &

Consulting methodologyPlatform maturity assessmentPlatform Engineering and

Services IPs and Solution Accelerators

Retail, CPG, Distribution, Service, Manufacturing and Travel focus

Enable new and flexible business models

Industry Digital Business Processes

New services & adjacencies leading to Efficiencies & Innovation

Industry aligned Marketecture

Industry Focus

Microsoft Full StackExecution and services through

Microsoft full stack platformPrimed by Azure and data driven

consumption Ready, Accelerate and Custom

platform approach Leverage MSFT solution &

platform accelerators

Sonata – Microsoft Joint GTM for Digital Transformation

Platformation™

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Step 7 - Technology Roadmap

• Open• Scalable• Connected• Intelligent

Ready & On BoardNot Initiated YetIn Progress

1

2

3

“Must” have in Near Future

“SHOULD” have in long term

Optional to have – Might not required

API based Integration

Micro-services Architecture

Robotic Process Automation

Cloud-enabled

Multi-device / Multi-channel capability

Multi-tenancy

Blockchain

CUI & bots

Security & Compliance

Scalable

IOT

Telemetry & Self Healing

Data strategy Data analytics Intelligent customer experience

Self-learning (Platform machine

learning)

3

1

1 1

1 1

1

1 1

1

1

1

2

2

2

3

EXECUTION

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MS & Non- MS

-

20.00

40.00

60.00

80.00

100.00

120.00

140.00

160.00

180.00

FY 17 FY 18 FY 19 FY 20

REVE

NU

E U

SD M

N

PERIOD

MS & Non MS

Non MS MS

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Steps taken to establish Sonata as Digital Transformation partner of choice

• Content - Include thought leadership Digital Transformation messaging in all marketing communications. E.g: Sonata Stories, Digital case studies, brochures, blogs/articles, videos,whitepapers and POV etc.

• PlatformationTM-led website communication• Events & Webinars - Participate in Digital transformation event as speaker/sponsor. Conduct

thought leadership webinars. Spearhead high profile Sonata customer events on PlatformationTM like Sonata Spark

• Social Media – Use social channels to promote thought leadership and PlatformationTM content organically and paid

• Thought leadership through industry bodies – WEF, NASSCOM, CII• Sonata Story on PlatformationTM• Branding: Facility, ODCs & CEC• Analyst coverage on PlatformationTM• People related branding and engagement around PlatformationTM

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Content, Branding, Customer Event, Analyst and Industry Relations

Digital Case Study

Blog Digital ODC Sonata SPARK Customer Event

NASSCOM Pavilion at Gartner IT Symposium XPO 2019

Everest Group Software Product Engineering Services Peak Matrix Assessment 2019

Zinnov Enterprise Software ER&DRatings 2019

PlatformationTM – Playing The Perfect Chords of Business Excellence

Sonata Story -PlatformationTM

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Webinar, Website, People Engagement, WEF and Newsletter

Upcoming Website

IP Digital Transformation Webinar People Engagements

WEF Article Alliance Newsletter


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