Introduction

What will 2015 hold for social media?

Rather than just include my own predictions, as Community Manager for

the CEO Registry’s SocialMedia.CEO community of social business

leaders, I decided to reach out to the social media CEOs and see what

their vision holds for all of us.

The results are the following 11 social media predictions for 2015 from 11

social media CEOs.

Neal Schaffer

In 2015, social media will get increasingly mobile, with more apps for

businesses and consumers to use. LinkedIn will emerge as the most

important social network for B2B and Instagram will emerge as the most

important social network for B2C.

2015 will be the year social media is put in its place. It's an elemental thing,

a tool, a means to an end: community, both online and off. By building

communities we have stickier products and more scalable marketing.

Social Media Marketers are being phased out in favor of Community Managers

that understand social media in context of a broader ecosystem.

Hey, what’d you score on your Twitter exam?” In 2014, schools will

recognize social media as an asset, rather than liability.

Social media users will use more Visual Content to reach their tribes – it’s

proven that the more visual communication is, the more it is remembered;

it makes a greater impact … & more smiles.

If you don’t have a strategy to make your business mobile-friendly, you are

already behind the curve. This is the year to invest in mobile technology

and to make sure that your customers and clients can find and connect

with you on any device, anywhere.

The recognition that the new attention span is 7

seconds and having 80% of the content you share

come from others will help you capture it.

2015 will be about finding ways to create more with less. People are

inundated with long, drawn out emails, newsletters, sales pitches, and

business postings coming at them 24/7. Instead of adding to the deluge of

posts, be willing to ask more questions about who, what, where and when to

connect and engage with your audience, clients, and fans.

I see an increase in CEO’s taking the social media bull by the horns

and leading from the front to be the face of their organizations. Why?

Because the realization of “People Follow People” more than they do

companies or logos is finally setting in.

I believe we are starting to see the segmentation, fragmentation, and

demassification of social media. The major platforms are generic

“mass” social media. I believe they must demassify to survive and

prosper, as did print media before.

To future proof their businesses in 2015 companies will need to get

their staff and customers evangelizing them more on social and

incentivize them for doing so.

as the use of social media permeates the professional demographic, 2015

should be the year where CEOs start to take social media much more

seriously. As more professionals and CEOs use social media for more

business objectives, personal branding will become all the more important –

and this will influence everyone into possessing their own domain identity

on the Internet.

Find Out More

See these CEOs and more on

SocialMedia.CEO

Visit Neal on the

CEO Registry