A COLLECTION OF INSIGHTS FROM DIGITAL MARKETING

LEADERS

The TOP 11 quotes from the SmartVideo Summit 2015

SundaySky’s third annual SmartVideo Summit brought together digital marketing leaders, customer experience executives and industry influencers to discuss the key to successful business: CUSTOMER ENGAGEMENT.

The energy level was high, and our speakers and panelists –including executives from AdExchanger, Citi Cards and Comcast – shared insights on WHY BRANDS NEED TO FOCUS ON PERSONALIZATION AND CUSTOMER EXPERIENCE.

Learn what they had to say.

Melissa Parrish, executive director

“If you’re doing DATA-DRIVEN PERSONALIZED MARKETING the smartest way possible, you move to cross-channel marketing. This is where those channels come together, driven by data to help MOVE YOUR CUSTOMERS THROUGH THEIR JOURNEY.”

WHY SHIFT TO CROSS-CHANNEL MARKETING

HOW TO ACHIEVE PERSONALIZATION

“Personalized videos are DATA-DRIVEN VIDEOS.

The more detailed the data is, the more INTERESTING,

EFFECTIVE AND ENGAGING THE VIDEOS ARE.”

Shmulik Weller, co-founder and CEO

WHY MOVE TO DIGITAL CHANNELS

Individuals are USING DIGITAL TOOLS AND CHANNELS MORE often to engage with brands. As a result, you’re seeing more and more of the transactional volume either occur digitally or be supported via digital channels.

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Jim Dicso, president and chief revenue officer

Bert Van Driessche, director of CRM

“For a customer to FEEL LIKE YOU KNOW HIM, you need to tell him a fully personalized story, which happens when you COMBINE ALL OF THE DATA ON A CUSTOMERand translate it into attributes.”

HOW TO SHOW CUSTOMERS YOU VALUE THEM

Head of digital marketingBritish telecommunications provider

“Our brand marketers spend 20 percent of their digital budget on video. That number is expected to increase. I’m particularly interested in moving forward with VIDEO FROM A PERFORMANCE MARKETING POINT OF VIEW because clearly it’s where the market is moving to and, for me, feels like a NATURAL EVOLUTION.”

WHERE DIGITAL MARKETING IS HEADED

“When I came across SundaySky, we were looking for ways to

ELEVATE OUR GAME. We already had a really sophisticated email program, but there’s

always room for IMPROVED ENGAGEMENT.”

Adam Darnell, executive director of CRM

HOW TO IMPROVE CUSTOMER ENGAGEMENT

HOW TO ENHANCE THE CUSTOMER JOURNEY

Our real value in terms of customer experience is to ADD VALUE TO THE CUSTOMER every time we interact with him with a next best offer. This relies on STITCHING TOGETHER CUSTOMER DATA to form a recommendation, whether in a digital ecosystem or in front of a customer service rep.

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Vice president of digital marketing and salesTop U.S. cable operator

“By LOOKING AT THE DATA, we understood that our customers

wanted a brand and service that REFLECTED THEIR LIFESTYLE – that

reflected their needs.”

Head of customer engagementMultinational financial services corporation

WHAT CUSTOMERS WANT

HOW TO WOW CUSTOMERS

“Customers expect that we KNOW them, VALUE them and provide them with RELEVANT INFORMATION in a cool and innovative platform. SmartVideo delivers that ‘WOW’ EXPERIENCE.”

Trevor McVicar, senior director of customer experience

Patrick Rubin, director of advanced TV strategy and investment

WHERE DIGITAL MARKETING IS HEADED

“The end goal is also PROVIDING VALUE BACK TO THE CUSTOMER so

that every interaction they have with a brand THROUGHOUT THEIR

JOURNEY is delivering a value exchange back to them.”

Seth Marlowe, head of customer success

We want to help you build something that changes the way your brand INTERACTS WITH MILLIONS OF PEOPLE.

HOW TO CHANGE THE WAY BRANDS INTERACT

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SundaySky’s personalized video marketing platform, SmartVideo Cloud, enables brands to deliver scalable one-to-one video experiences that foster long-term customer relationships. The SmartVideo Cloud empowers marketers to easily create, manage and optimize real-time personalized video programs throughout the customer lifecycle. AT&T, Comcast, Allstate and other industry-leading brands partner with SundaySky to engage prospective and current customers, resulting in higher revenue, lower costs and deeper loyalty. SundaySky is headquartered in New York with offices in Tel Aviv, London and Tokyo.

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