Date post: | 12-Jan-2015 |
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Introduction to Social Media
Mark Walker, SCIP
Regional ICT Champion for the South East
About me
SCIP• IT Support, Web Design, Training, Projects
ICT Champion• Signposting to information about third sector use of ICT• Support services for the third sector• Social Media
About This Session
• What is Social Media• What is it for?• How does it work?• Suggested next steps• Your questions
Context
Who uses the internet?
• Staff• Volunteers• Trustees• Funders• Partners• Peer Group• Suppliers• Beneficiaries/service users• Community
Who doesn’t use the internet?
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
Third Sector use of the internet
66% - fundraising and other research
61% - purchasing goods and services
51% - online membership or subscriptions
45% - remote access
40% - e-learning
37% - social networking
21% - blogging
20% - VoIP / Skype – internet telephone calls
nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
What is social media?
Social Media and Web 2.0
Web 1.0
• 1990s• Websites• One-way• Online reflecting offline• Advertising• Shopping
Web 2.0
• 2000s• Networks + community• Interactive• New ways of doing things• Conversation• PR• Transparency
What is Social Media?
• Interactive• Multi-functional• Fashionable• Dynamic
• People• Voice• Media
• Social spaces• Online community• Networks
• Video• Audio• Pictures• Words
Jargon
• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing
• Facebook• LinkedIn• Twitter• Ning• Youtube• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards
Who is Using Social Media?
• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals
• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers
What is social media for?
• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust
Generating Income
Delivering Better Services
Who can we hear?
Are you listening to sellers?
Or listening to buyers?
Get a grip
The Solution
• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction
The Problem
• Patience• Focus and Purpose• Routine Activity• Measure and Review
Where do I start?
Step 1: Start Listening
Step 2: Look and Learn
Step 3: Be Useful
Step 4: Review and Improve
Step 5: Build a Routine
Step 1: Start Listening
Grow bigger ears– Colleagues– Friends– Service users– Donors– Peer group– Strangers…
Tune in
http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck
Step 2: Look and Learn
• Explore• Ask peer group• Research• Iterate• Read • Keep digging
How long does it take?
LISTEN
• Research• Learn• Follow• Networking
• 20-30 mins/day
• YouTube• Tweetdeck• Slideshare
SHARE
• Retweet• Connect• Comment• Debate
• 20-30 mins/day
• Bit.ly
PUBLISH
• Blogging• Presentations• Video• Podcasts
• 2-3 hours/week
• Wordpress• Slideshare• YouTube
Step 2: Be useful
http://www.flickr.com/photos/jaredearle/4319476019
FAQs
Incoming
Outbound
http://www.flickr.com/photos/stevenraymondparker/127399509
Step 4: Review and Improve
Step 5: Build a Routine
http://www.flickr.com/photos/alancleaver/4439276478
How to get started
http://www.flickr.com/photos/balakov
Start with where you are now
• Fundraising/Marketing goals
• Current communications and audiences
• Include questions about how the internet could help in your planning meetings
• Ask colleagues, clients, peers, family, friends
Specific tasks
• List the top ten keywords that are relevant to your work
• Search Facebook, Twitter and LinkedIn
• Google to see who’s doing what, who follows who, etc
• Look at your organisation’s calendar and identify opportunities for activity eg events, milestones
Specific tasks
• Measure what you can– Followers– Time spent– Mentions in feedback forms– Income generated
• Spreadsheet
• Meetings/reporting
Build a schedule
• Daily: – listen and respond
• Weekly: – tidy your website and measure activity
• Monthly: – publish content, review and improve
• Quarterly: – planning
Useful Guides
• Guide to Social Media Planning– www.ictchampions.org.uk/downloads
• Beth Kanter– www.bethkanter.org
• Me and My Web Shadow– http://amzn.to/9paTvZ
Thank you
This workshop is based on the work of:
Visit the Regional ICT Champions website atwww.ictchampions.org.uk