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Social MediaWhat s in i t for You?

ha ts

in

i t

fo r

y ou

Pinnacle

Joel Wolfgang@joel_wolfgang

Social Media Consultant,November 18 2010

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WHO IS USING SOCIAL

MEDIA?

Social Demographics

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b

y

g

en

d

er

%56 %55 %45 51

%44 %45 %55 49

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ag

e

-18 29 -30 49 -50 64 +65

%86

%61

%47

%26

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ag

e

-0 17

-18 34

-35 49

+50

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B

y

In

com

e

,$104 000

,$78 000

,$58 000$44

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TWITTERSocial Demographics

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1.8 Million new accounts perda

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Lady Gaga has the most followers with7,119,459

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24% of Twitter users have 0followers

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19% have at least 10 followers

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36% of Twitter followers havemore following them than they

follow

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97% of Twitter users have less than 100follower

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81% of Twitter users are following less than100 people

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41% of Twitter users haven'ttweeted since they opened

their account

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FACEBOOK Social Demographics

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500 Million Users World-Wide

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Approximately 250,000,000 Login daily

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Approximately 150,000,000 USUser

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2 nd Most visited website in theworl

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HAS 130 FRIENDSAverage User:

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SPENDS 46 MINUTES PER DAY ON FACEBOOK

Average User:

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CONNECTED TO 80 COMMUNITY PAGES,EVENTS AND GROUPS

Average User:

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CREATES 90 PIECES OF CONTENT EACHMONTH

Average User:

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YOUTUBESocial Demographics

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2,000,000,000 VIDEOS PER DAY WATCHED

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52% OF PEOPLE SHARE AVIDEO DAILY

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EVERY 00:01:00 = 35:00:00 OF VIDEOUPLOADED

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LINKEDINSocial Demographics

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80,000,000

MEMBERS

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40,000,000 MEMBERSOUTSIDE U.S.

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NEW MEMBER EVERY 00:00:01

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EXECUTIVES FROM ALLFORTUNE 500 COMPANIES ARE

MEMBERS

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Case Studies

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Ramon DeLeon

b d

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Its not about your product or service;its about connecting with your

customer Make deposits in the good will bank Fight Social Media Fire with Social

Media Water Don't get bogged down and measure

everything

Make each program your own Learn to apologize really well

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Kirsten Watson

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Created a strategic SEO plan Created content strategy to cement

them as a valid resource to theirclients and the industry Developed a strategic blogging

campaign Sought out their clientele Built creditability among online

professional groups Built relationships on social

networking sites

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2.7 times increase in website traffic 3.2 times increase in conversion 5.3 times increase in blog traffic 6.0 times increase in registration of

community members

ou

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Social MediaWhat s in i t for You?

ha t

s

in

i t

fo r

y o

Pinnacle Joel Wolfgang

@joel_wolfgang Social Media Consultant

,November 18 2010