| Date post: | 08-May-2015 |
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marylandnonprofits.org
A crash course on…Putting Social Media to Work
for Your Business
Allison AlbertManager, Marketing & Member BenefitsMaryland [email protected]/MarylandNonprofits
marylandnonprofits.org
Agenda
• We’ll cover…– Why use social media– Basic strategies– Where you should be– Best practices for Facebook and Twitter– Recap
marylandnonprofits.org
Why use it?
marylandnonprofits.org
3 More Good Reasons
• Become a thought leader• Engage your audiences• Increase brand awareness
marylandnonprofits.org
Basic Strategies― Goals― Outreach― Engagement
marylandnonprofits.org
Basic Strategies: Goals
• Align your business goals with your social media goals
• Make goals measurable
• Collaborate internally
marylandnonprofits.org
Basic Strategies: Outreach
• Attract new audiences, customers, and employees
• Insert yourself into the conversation• Create a dialogue• Spread public awareness of your business and
your position in the industry
marylandnonprofits.org
Basic Strategies: Engagement
• Be creative• Create tools– Make it a game• Motivate your audiences• Provide additional value
• Be responsive
marylandnonprofits.org
Where should you be?― Facebook― Twitter
marylandnonprofits.org
Who’s using
• 955 million active users spend avg 6:35/month on Facebook (desktop)
• 3.2 billion likes and comments posted every day• 20% of users purchased something bc/ of ads or
comments seen on Facebook
Infographic by SocialBakers
marylandnonprofits.org
Facebook Tactics
marylandnonprofits.org
Growing Your Facebook Presence
• Initally – Grow Likes:– Invite your personal connections to ‘Like’ your Page– Add a Like button or link to your homepage– Announce that you are on Facebook in your
communications• Longterm – Engagement:– Provide timely, interesting, and visually appealing content to
your Page– Cross promote by tagging other, related pages to reach
more people
marylandnonprofits.org
Right Content at the Best Time
• Top content users share from a Facebook Page?
• Best time to post?
Source: Buddy Media, “Strategies for Effective Posts: A Timeline Analysis”
marylandnonprofits.org
Infographic by Online MBA via @mashabletech
Who’s using
marylandnonprofits.org
Why Tweet?
marylandnonprofits.org
60%30%
10%
The 60-30-10 Rule
RTs & Promoting Other Users/Re-sources
Conversation & Responses
Announcements & Events
What to Tweet
marylandnonprofits.org
What NOT to Tweet
And how to recover…
Obama mentioned his grandmother during the Oct. 3, 2012 debate.
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became
president’. #nbcpolitics”
@KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet.
marylandnonprofits.org
When to Tweet?
Source: Buddy Media, “Strategies for Effective Tweeting: A Statistical Review”
marylandnonprofits.org
Recap• Adhere to basic marketing strategies• Two-way conversation builds relationship and
consumer confidence• Find social media tool that best fits your
business needs - Facebook and Twitter the biggest
• Pay attention to analytics and industry research to determine the best content and times to post
marylandnonprofits.org
marylandnonprofits.org
Thank you!
Allison [email protected], Marketing & Member BenefitsMaryland Nonprofits
@mdnonprofitsFacebook.com/MarylandNonprofits
