12 Corporate Alliances and Acquisitions

Key Vocabulary

Key Vocabulary

Joint venture - a partnership formed often to share risk or expertise.

Merger - the act of merging, esp. the combination of two or more companies

Acquisition or Takeover - an acquisition is when one larger company purchases a smaller company. 

Not to be confused with a "merger", which is when two approximately equal-sized companies merge to combine forces.

Phrasal verbs

Modals of obligation

Modal verbs of obligation

Meetings

Meetings

13 Marketing

Listening

Four Ps – four marketing ingredients: PRODUCT, PRICE, PLACE, AND PROMOTION.

A BUSINESSPERSON MUST DECIDE WHAT PRODUCT OR SERVICE TO PRODUCE, THE PRICE TO CHARGE, HOW PRODUCTS ARE TO BE DISTRIBUTED TO THE MARKETPLACE, AND METHODS TO USE FOR PROMOTING THE PRODUCT OR SERVICE.

Comparison

Comparison

Practice

Reported speech

Reported speech

Practice