Date post: | 17-Oct-2014 |
Category: |
Business |
View: | 3,779 times |
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12 Holiday Contest IdeasLast minute social marketing for retailers
Why Social Contests & Coupons?
Big brands are doing it...
...you can too
● get immediate sales● drive traffic to your ecommerce store● generate email leads● reach your market where they are -
everyone's on social● deepen your brand loyalty● and lots more
With social contests & coupons, you can:
● Facebook● Twitter● Instagram● Pinterest● eCommerce sites● Website/ blog
Use Social Contests on:
Make a Contest in:
5 minutes
12 Holiday Contest Ideas
Sweepstakes
1
● Sweepstakes are easy to enter
● Run a sweepstakes a day for the holidays = increased engagement
● Make your giveaway inclusive by offering many winners, with a small prize each (for example, 100 winners of a $25 gift card)
Photo Contest
2
● Make photo contest holiday themed & related to lifestyle
● Festive theme ideas: Christmas trees, home decor, home-made baked goods, holiday vacations, etc.
● Include voting - to get more engagement with friends and family
Instagram Photo Contest
3
● People on Instagram love to share their photos
● Make daily contests to increase excitement
● Use a contest-specific hashtag to spread your campaign reach
Vote Contest
4
● Vote contests are easy to enter
● Make your vote contests festive - and a bit controversial - to motivate participants
● Topic ideas: “fake tree vs. real tree”; “turkey vs. ham”; “gift card vs. wrapped gift” (to get; to give); “eggnog vs. hot chocolate”; “vacation to visit family; host family; travel somewhere warm”, etc.
Essay Contest
5
● Make a short word count limit - keep them easy to read
● Make your essay contest topics emotionally meaningful
● Topics ideas: “What do the holidays mean to you”; “Share your best recipe of ____”; “Share a charitable moment this season”, “Dear Santa letters”
Coupons
6
● People love to get a deal at this time of year
● Make coupons available for your Facebook Fan, Twitter followers and website visitors
● Make your coupons mobile enabled
Group Coupons
7
● Encourage more participants with group coupons
● Make steep discounts, or free products available to get more participants
● Run a new group discount daily
Refer a Friend
8
● Entice your customers to market your contest for you
● Give great deals and prizes to entrants who refer the most friends to sign up
● Email-gate and Like-gate your refer a friend contests to drive leads
Photo Caption Contest
9
● Caption contest are a lot of fun - and are easy to enter
● Use holiday related images, and keep it related to your brand lifestyle
● Photos of animals and kids generate lots of captioning engagement
Music Contest
10
● Let your participants enter via a recording on their computer, or through soundcloud
● Make your music contest holiday themed: Get participants to sing Christmas Carols - to spread the festive cheer
● Email-gate your contest for lead generation
Pin It to Win It
11
● Pinterest users love to repin
● Incentivize repins by hosting a Pin It to Win It contest, with a holiday related prize
● Cross-promote your Pinterest contest on your Facebook Page with a Pinterest tab
Video Contest
12
● Make your video contests fun and festive
● Give away a big prize, to encourage the effort it takes to make a video
● Make your video contest optimized for mobile
Get your Facebook Contest ebook - it’s FREE!
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