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12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

Date post: 17-Oct-2014
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Need a few social media marketing tips for the holiday season? Your customers are online, and they’re connecting with family and friends through social sites like Facebook, Twitter, Instagram and Pinterest. As a retailer, you need to be where your shoppers are. How do you do this? Run contests and coupons directly on your social sites, and your website! Here are 12 social contest ideas to give your holiday marketing the boost it deserves. Read more: blog.wishpond.com
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12 Holiday Contest Ideas Last minute social marketing for retailers
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Page 1: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

12 Holiday Contest IdeasLast minute social marketing for retailers

Page 2: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers
Page 3: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

Why Social Contests & Coupons?

Page 4: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

Big brands are doing it...

...you can too

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● get immediate sales● drive traffic to your ecommerce store● generate email leads● reach your market where they are -

everyone's on social● deepen your brand loyalty● and lots more

With social contests & coupons, you can:

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● Facebook● Twitter● Instagram● Pinterest● eCommerce sites● Website/ blog

Use Social Contests on:

Page 7: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

Make a Contest in:

5 minutes

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12 Holiday Contest Ideas

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Sweepstakes

1

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● Sweepstakes are easy to enter

● Run a sweepstakes a day for the holidays = increased engagement

● Make your giveaway inclusive by offering many winners, with a small prize each (for example, 100 winners of a $25 gift card)

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Photo Contest

2

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Page 14: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Make photo contest holiday themed & related to lifestyle

● Festive theme ideas: Christmas trees, home decor, home-made baked goods, holiday vacations, etc.

● Include voting - to get more engagement with friends and family

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Instagram Photo Contest

3

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Page 17: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● People on Instagram love to share their photos

● Make daily contests to increase excitement

● Use a contest-specific hashtag to spread your campaign reach

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Vote Contest

4

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Page 20: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Vote contests are easy to enter

● Make your vote contests festive - and a bit controversial - to motivate participants

● Topic ideas: “fake tree vs. real tree”; “turkey vs. ham”; “gift card vs. wrapped gift” (to get; to give); “eggnog vs. hot chocolate”; “vacation to visit family; host family; travel somewhere warm”, etc.

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Essay Contest

5

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Page 23: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Make a short word count limit - keep them easy to read

● Make your essay contest topics emotionally meaningful

● Topics ideas: “What do the holidays mean to you”; “Share your best recipe of ____”; “Share a charitable moment this season”, “Dear Santa letters”

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Coupons

6

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● People love to get a deal at this time of year

● Make coupons available for your Facebook Fan, Twitter followers and website visitors

● Make your coupons mobile enabled

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Group Coupons

7

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● Encourage more participants with group coupons

● Make steep discounts, or free products available to get more participants

● Run a new group discount daily

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Refer a Friend

8

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Page 32: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Entice your customers to market your contest for you

● Give great deals and prizes to entrants who refer the most friends to sign up

● Email-gate and Like-gate your refer a friend contests to drive leads

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Photo Caption Contest

9

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Page 35: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Caption contest are a lot of fun - and are easy to enter

● Use holiday related images, and keep it related to your brand lifestyle

● Photos of animals and kids generate lots of captioning engagement

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Music Contest

10

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Page 38: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Let your participants enter via a recording on their computer, or through soundcloud

● Make your music contest holiday themed: Get participants to sing Christmas Carols - to spread the festive cheer

● Email-gate your contest for lead generation

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Pin It to Win It

11

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Page 41: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Pinterest users love to repin

● Incentivize repins by hosting a Pin It to Win It contest, with a holiday related prize

● Cross-promote your Pinterest contest on your Facebook Page with a Pinterest tab

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Video Contest

12

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Page 44: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

● Make your video contests fun and festive

● Give away a big prize, to encourage the effort it takes to make a video

● Make your video contest optimized for mobile

Page 45: 12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

Get your Facebook Contest ebook - it’s FREE!


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