Date post: | 16-May-2015 |
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Technology |
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Is it time to redesign your website? #12NTCredesign
Kira Marchense | @kiramarch Farra Trompeter | @farra
Is it time to redesign your website? #12NTCredesign
Kira Marchense | @kiramarch Farra Trompeter | @farra
rethink ^
Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online using #12NTCredesign at www.nten.org/ntc/eval
#12ntcredesign
What we’ll be talking about: • Name that year • What’s changed over time? • What makes a good website today • General discussion
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Source: http://mashable.com/2011/12/11/old-web-design 1998
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Source: http://mashable.com/2011/12/11/old-web-design 2005
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Source: http://mashable.com/2011/12/11/old-web-design 2004
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Source: http://mashable.com/2011/12/11/old-web-design 1995
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Source: http://mashable.com/2011/12/11/old-web-design 2006
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Source: http://wayback.archive.org/ 1996
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Source: http://wayback.archive.org 1999
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Source: http://wayback.archive.org/ 2001
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Source: http://wayback.archive.org/ 2003
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Source: http://wayback.archive.org/ 2007
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Source: http://care.org/ 2012
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A great website has… • Solid goals and specific audiences • Clear navigation and compelling content • Brand consistency and engaging design • Robust tools for managing content and
building relationships
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A great website in 2012… Content strategy connected to goals and
audiences Part of a larger conversation that is
more direct and integrates social media New technology considerations for
viewing and tracking
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Case studies
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Credit: EditorB
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Goals and audiences
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Old goals
Program goals
Membership and development
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New goals
Program goals
Membership and development
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Sample personas
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Content and structure
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Old content 18,000 pieces of content
Credit: Kevin H
Credit: Ennor
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What we had
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What we needed
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Design
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Technology
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Set goals based on user needs
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Organize content clearly and test
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Detail all pages for writing and design
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Develop wireframes, directions
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Design main and unique pages
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Launch and update
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So… is it time to rethink your website?
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Goals and audiences
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Content and structure
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Design
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Technology
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You’ve launched a new site. Now what? • Monitor - Are you meeting goals?
• Review stats monthly • Send a survey • Conduct interviews or user tests
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You’ve launched a new site. Now what? • Discipline – Are you saying no?
• Only make updates that match your goals
• Ask: Does my audience want this? • Follow a content strategy
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You’ve launched a new site. Now what? • Relevant – What is changing out there?
• Consider new tools (Pinterest) • Look for changes in your audience’s
expectations or needs • Review your org’s broader goals and
plans
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Questions?
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Resources • Is it time to rethink your site diagnostic tool
http://www.bigducknyc.com/blog • Coast Guard Foundation case study
http://www.bigducknyc.com • 4 tips to keep your website ahead of the
curve in 2012 http://on.mash.to/yVQnfl
• Boston University Center for Digital Imaging Arts: Website practicum grants http://www.cdiabu.com/practicum
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twitter.com/farra
linkedin.com/in/farra
slideshare.net/farra
twitter.com/kiramarch
linkedin.com/in/kiramarchenese
http://kiramarch.com
Contact Us
Farra Trompeter Vice President, Big Duck
Kira Marchenese Online Communications Director, Environmental Defense Fund
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Get the slides http://bit.ly/12NTCredesign
Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online using #12NTCredesign at www.nten.org/ntc/eval
Thanks!
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