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© 2013 Autodesk Betech Kick-Off Q3+Q4 FY-14 Autodesk MFG Marketing 12 September, 2013 Ulrika Nordström- Marketing Manager MFG Nordic&Baltic
© 2013
Autodesk
Betech Kick-Off
Q3+Q4 FY-14 Autodesk MFG Marketing
12 September, 2013
Ulrika Nordström-
Marketing Manager MFG
Nordic&Baltic
© 2013
Autodesk
Agenda
Campaigns Q3+Q4
Track your results
Events & Assets
Promotions
© 2013
Autodesk
Disclaimer
During the course of this communication, we may make forward-looking statements
regarding planned or future development efforts for our existing or new products and
services. These statements are not intended to be a promise or guarantee of future
delivery of products, services or features but merely reflect our current plans, which may
change. Purchasing decisions should not be made based upon reliance on these
statements. Autodesk, Inc. assumes no obligation to update these forward-looking
statements to reflect events that occur or circumstances that exist or change after the date
on which they were made.
© 2013
Autodesk
MFG Team for Norway
Mads Storgaard Lieven Grauls-Begium Technical Manger
Rickard Lindgren-Sweden Technical Sales
Morten Strom -Sales Norway
Sascha Halbbauer-PLM Denmark
Fredrik Flinck-PLM Sweden
Jonah Normand-Simulation UK
Ulrika Nordström -Marketing Sweden
© 2013
Autodesk
Start manufacturing
faster
Find errors, reduce
project costs
Optimize to meet
manufacturing objectives
The Q3 theme: factory layout and planning
with FDS
© 2013
Autodesk
TechClarity white paper
What’s new videos
Quick sell cards
Customer-facing presentations incl. brainshark
Internal sales plays incl. brainshark
Business Process Assessment (BPA) – updated PPT, discovery form
and ROI calculation
Updated test drive Factory Design Suite (FDS) 2014
Factory glossary
FDS 2014 presentation & What’s new presentation
FDS 2014 brochure
Selection of
available assets
© 2013
Autodesk
Assets: Customer-facing presentation
Presentation „Adaptable Factory“
Highlighting the Tech.Clarifty study
Focussing on pain points in factory planning
Shows FDS as solution
+ customer reference slides
Presentation „Machine Equipment
Providers“
Similiar content as above
+ comprehensive part about the bid
preparation process
© 2013
Autodesk
Factory AMP Assets: Demo videos
Four what‘s new videos on the
following subjects:
General Enhancements
Asset Tag Descriptions
Layers
Recap
Duration 1:00 - 1:30 minutes
each
© 2013
Autodesk
You didn’t get into engineering to
manage data. So don’t.
You’ve already got Vault Basic.
See how much more you can do
with Vault Professional.
Track ECO’s, manage BOM’s,
and collaborate across multiple
sites.
Q3+Q4 Data Management optional AMP:
What Is The Story We Want To Tell?
© 2013
Autodesk
Sales Enablement Tools
Event Guidelines
PPT presentation
Demo dataset
Top Reasons to Go Pro pdf
Marketing Tools
Web copy blocks
Web video
Web banners
eDM Templates
Call Scripts
What Do We Provide To Tell This Story?
© 2013
Autodesk
Where are the assets?
Sales/Marketing > Campaigns & Promotions >
Manufacturing > FY14 Q3 Machinery AMP
Campaign
Internal presentation
Lean Production Layout Quick sell cards (internal)
Internal presentation
Customer references
All available campaign material is posted on Partner Portal:
© 2013
Autodesk
Coming in November - TBD
SAVO will replace Partner Portal
Improved tool tested by several partners
SAVO
© 2013 Autodesk
http://www.youtube.com/watch?v=-YS2J-OIGcU
Autodesk videos – www.youtube.com/autodesk
© 2013
Autodesk
New fresh roll-ups!!
© 2013
Autodesk
GFP New Seats promo – 10-20%
GFP promo (Legacy) – Buy One Get One
Free
AutoCAD LT €200 Mail-in Rebate – new
seats
20% off LT upgrade promo
20% off LT Suites promo, new seats
Autodesk Smoke promo, 20%, new seats
M&E Ultimate for the price of Premium
Late Fee Waiver €0
Vault Partner Incentive, new seats
Promo overview
Manufacturing | FY14 Q3 Focus New
Biz
GFP & Buy One, Get One Free
FDS Focus
Push Vault
If the wind will not serve:
take to the oars!!!
© 2013
Autodesk
MFG GFP & Buy one Get one Free
20% off PrDS/FDS Ultimate
Com New SRP
Autodesk Design Suites % Front end discount
AutoCAD Verticals and Standalone products % Front end discount
Offer from August 7 – October 25 Goal of GFP: Commercial new seats
10% off AutoCAD Mechanical,
AutoCAD Electrical, Inventor & Professional
Com New SRP
(Further details with the GFP communication)
Buy One Get One Free with 2 expired licenses – R2007 or older
PrDS/FDS Standard, Premium & Ultimate, AutoCAD Mechanical, AutoCAD Electrical, Inventor & Professional
From Sept 7 to October 25
© 2013
Autodesk
PrDS/FDS Ultimate Only 20% Off
Q3 GFP -> PRDS/FDS Standard/Premium excluded
Background explanation We increased prices in Q2,
discounting in Q3 does not make sense
Standard/Premium are MFG revenue drivers
FY14 Q3 Global Field Promotion (GFP)
New Seat Promotion – This Offer Won’t last forever
FY14 Q3 Global Field Promotion (GFP)
Buy One Get One Free Overview
Additional discount added to Q3 GFP to win-back customers
on R2007 or earlier
Requires 2 expired license serial numbers to be submitted
Eligible Dates: Sept 7 to Oct 25 2013
Eligible products and other GFP terms & conditions
unchanged
New License Purchased
2 Expired (7x+) License
2014 Autodesk Design Suites1
2014 AutoCAD Verticals & Select Standalone Products
From any Autodesk R2007 or earlier product
1 Free License of same Suite 1 Free License of same Product
© 2013
Autodesk
Test Drive for PrDS
Focus on new users
Free trial on www.autodesk.com PrDS Ultimate 2014
Test Drive
Test Drive How-to videos
Sample datasets
Instructions
www.youtube.com/playlist?list=PL_6ApchKwjN-
P5mMwxh2Gd9LeVeQ05C80
© 2013
Autodesk
Autodesk Product Design Suite 2014 Test Drive.
Experience first-hand all of the tools and features of
Autodesk Product Design Suite 2014 in our new Interactive test drive. Product Design Suite is a comprehensive solution
delivering 3D design, simulation, collaboration, and visualization tools to complete your entire engineering process. The Digital Prototyping capabilities of the suite can help you design better products, reduce development
costs, and get to market faster.
Discover Autodesk's cloud based solutions for Manufacturing.
Autodesk and Autodesk Product Design Suite are registered trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2013 Autodesk, Inc. All rights reserved.
© 2013
Autodesk
Test Drive for FDS
Focus on new users (Chapters 1-
6)
Existing customers Chapter 6 is What’s New in FDS 2014
Free trial on www.autodesk.com FDS Ultimate 2014
Test Drive
Test Drive How-to videos
Sample datasets
PDF Instructions
Commercials of each chapter
© 2013
Autodesk
Only for new Vault customers who have never purchased a commercial
Autodesk DM license (Vault or PSP)
Partner incentive -> no communication to customers
Pre-approval required by e-mail ([email protected])
Incentive runs for Q3 & Q4
Maximum 10 Vault seats & 1 JobProcessor bundle per customer
More details on Partner Portal: /Sales&Marketing/Campaigns &
Promotions/Manufacturing
Vault Partner Incentive in Q3/Q4
With Sub
Clients: Vault Workgroup & Pro 30% (max. 10 seats/customer)
JobProcessor Bundle PrDS Std +Vault WG PrDS Std +Vault Pro InvStandalone+Vault WG InvStandalone+Vault Pro
15% / 20% 15% 20% 15% 20%
(max 1 bundle/customer)
© 2013
Autodesk
Still in early phase (Just released or testing , only
English)
Q3/Q4 not part of subscription entitlements
Available to new customers
Next update in Q1!
Update to Cloud Services
Mockup 360 Configurator 360 Fusion 360
-> Focus on core products in Q3/Q4 !
© 2013
Autodesk
New Tools | Subscription Marketing
Handbook
• Summary of the tools that
available
• How to best use them
Subscription Sales & Marketing Tools Tour Autocast
https://www.brainshark.com/autodeskinc/vu?pi=zG2zWkGE6z35Xjz0
© 2013
Autodesk
Communication Toolkit | Introduction
• Toolkit for
Resellers
• Supports
nurturing
• All about
renewals
© 2013
Autodesk
Communication Toolkit | Access
Employees & Partners access: www.autodesk.com/subscriptioncommunications
Username: autodesk
Password: Autodesk7#
© 2013
Autodesk
Subscription | Renewal Campaign Assets Expired Agreement email
About to be Expired Agreement email
© 2013
Autodesk
Subscription | Attach Campaign Assets
Late Attach General email
Late Attach AutoCAD email
© 2013
Autodesk
Subscription Program | New Benefit
Autodesk Remote
Drive Autodesk software installed on your
primary computer from a remote PC or iPad to
access native design data.
• iPad app optimized for Inventor
• High-speed compression and streaming
technology
• Cloud-based user authentication and
operation
• Desktop design workflow
© 2013 Autodesk, Inc. All rights reserved.
Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their
respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical
errors that may appear in this document.
