12 Tips for Holiday Instagram Marketing

Last minute Instagram tips

Profile1

Update your company profile with holiday themed sentiment - but keep it short

Your bio is the most important for mobile viewers

Update your website link, if you have a holiday specific landing page

Ask Questions

2

Keep your questions short, simple and specific

Use a cute or fun holiday image

Write your updates with a very personable tone - to deepen customer engagement

This vs. That

3

Choose a controversial topic that evokes strong feelings

Use holiday themes such as: fake tree vs. real tree; turkey vs. ham; elf on the shelf vs. the grinch

Use cool images, split them and layer the ____ vs _____ using tools like photoshop, paint.net or gimp

Personalize with you

4

Show your holiday products in a way that super connects with your Instagram followers

Keep your updates short, friendly, specific and fun

Use you in your updates

Cross-Promote Contests

5

Use all of your social sites to promote your holiday contests

Make a short stop motion Instagram video to generate interest

Run a number of consecutive contests for the shopping season

User Generated Content (UGC)

6

Create a photo theme that both appeals to your market, and shows off your product(s)

Use a contest hashtag to spread your reach and stream all your UGC photos

Incentivize your UGC by running an Instagram photo contest

UGC of Holiday Fun Stuff

7

Make your UGC simple and holiday related (such as gingerbread houses, best baking or tree decorations)

Make a common campaign hashtag, to create a community

Take it a step further, and incentivize your communitys engagement with a photo contest

Product Posts8

Create cool, hip product images - that look super authentic

Include a call to action that speaks Instagram lingo (i.e. doubletap not like)

Use brand campaign hashtags, and popular hashtags too

Videos for Holiday Sales

9

Keep your videos 10 seconds or less

Use stop motion to generate a fast paced feel

Show a variety of people loving your product

In-Store Photos

10

Entice foot traffic by showing your cool store

Promote your holiday in-store events on Instagram (such as a Santa visit)

Use subtle or witty images to make your followers feel like a tribe

Be Charitable (& Inspiring)

11

Show your brand cares by holiday giving

Set up a campaign specific hashtag to create a community

Use inspirational images and quotes when posting about your chosen charity

Behind the Scenes Look

12

Make your Instagram followers feel special

Post exclusive behind the scenes photos of your staff and your big holiday events

Post photos of: staff preparing for a sale, a big shipment, or community event

Check out more Instagram Marketing resources:

52 Tips: How to Market on Instagram 47 Tips for Running an Instagram Photo

Contest 5 Best Types of Instagram Photos to Drive

Engagement The Science of Turning Instagram

Followers into Customers 10 Amazing Small Business Instagram

Contest Examples [Critiqued]

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