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12 Holiday Shopping Trends of of shoppers made their first holiday purchase before November 55% have completed less than half of their holiday shopping 1/3 Shoppers used multiple resources to find Black Friday deals 48% 27% 19% 12% 12% 25% 33% C i r c u l a r s R e t a i l e r W e b s i t e s E m a i l P r o m o t i o n s D i g i t a l C i r c u l a r s T V C o m m e r c i a l s M o b i l e S o c i a l M e d i a 35% of shoppers said they have made a holiday purchase on their mobile phone Nearly 1 in 4 went shopping in-store on Thanksgiving and Black Friday, while 40% shopped online on Cyber Monday For purchases made online, 54% said they started their search on amazon 55% 35% say they compared prices online before going in-store changed where they made their purchase based on price comparisons online of consumers said they use social media for holiday shopping 35% 20% for researching gift ideas 68% of shoppers subscribe to 3+ retailers for email promotions 52% plan to do the rest of their holiday shopping in-store Source: Market Track’s Shopper Insight Series Survey Based on survey of 1,000 consumers, conducted on December 5, 2016 1/3 Consumers felt the best deals could be found: in-store online on Black Friday on Cyber Monday of shoppers say they have spent 50% or more of their holiday budget on Amazon 48% feel they receive too many emails from retailers during the holiday season as of December 5, 2016
