1. New business model fordistance learningWilfred Rubenshttp://www.slideshare.net/wrubens

2. Program Background (briey) Key resources Business model? Customer relationship Customer segments Revenue stream New key activity Q&A and Discussion 3. Open University: spider in the web of lifelong learning Source: km6xo 4. Learning needs professionals: notonly courses and education http://blog.missiontolearn.com/les/Learning_20_for_Associations_eBook_v1.pdf 5. Sounds familiar? 6. A business model describes the rationale of how an organizationcreates, delivers, and captures value (economic, social, or otherforms of value). The process of business model construction is part of business strategy (Wikipedia) http://en.wikipedia.org/wiki/Business_Model_Canvas 7. http://www.youtube.com/watch?v=QoAOzMTLP5s 8. Key PartnersKey Activities Value Propositions CustomerKey ResourcesCustomer SegmentsRelationshipsCost Structure Revenue Streams Channels 9. Key Partners Key Activities Value Propositions CustomerKey Resources Customer SegmentsRelationshipsMore than moneyCost Structure Revenue StreamsChannels 10. Osterwalder, Pigneur et al, 2010Key PartnersKey Activities Value Propositions CustomerKey Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels 11. Osterwalder, Pigneur et al, 2010Key PartnersKey Activities Value Propositions Customer Focus on learning sciencesKey ResourcesCustomer SegmentsRelationships & technologiesCost Structure Revenue Streams Channels 12. Osterwalder, Pigneur et al, 2010Key PartnersKey Activities Value Propositions CustomerKey Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels 13. Customer segments Educational managersTeachersTrainersEducational scientists Training managersCurriculum developers Consultants on education and e-learning 14. Osterwalder, Pigneur et al, 2010Key PartnersKey Activities Value Propositions CustomerKey Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels 15. New key activity: learning path 5 vouchers online masterclasses (chosen from a list of 10) Access to topics & course materials Access extra online lectures Network facilities Own learning activities Discount Certication 16. Osterwalder, Pigneur et al, 2010Key PartnersKey Activities Value Propositions CustomerKey Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels 17. Online masterclasses:themes learning sciences and technologies Forum (questions as input live session, dialogue after live session) Interview expert Online paper presentation Resources Interaction by chat Moderated 1 week 18. Impression 19. Certication Demonstration professionalization (leerbelastingformulier) PE-points Every year Prole focus (uitstroomproel; TEL, Learning Sciences bijv.) 20. Validation self organised learning 21. Topics Central themes LS&T Education, research, innovation Blogs, masterclasses, online courses 22. Open educational resources Free articles,blog posts, videos Snapshots courses Free courses OER is partOpenU 23. Osterwalder, Pigneur et al, 2010Key PartnersKey Activities Value Propositions CustomerKey Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels 24. Communities 25. Prole and dialogue 26. Search and invite: connections 27. Self service Online help (e.g. screencasts) Self registration MCs Self registration communities Foto: capl@washjeff.edu 28. Co-creationFoto: ChrisL_AK 29. Blog 30. BlogSharing knowledgeDialogue 31. Osterwalder, Pigneur et al, 2010Key PartnersKey Activities Value Propositions CustomerKey Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels 32. Revenue stream Subscription fee Vouchers Credits Individual Collective subscription Sponsored masterclass 33. Thanks!wilfred.rubens@ou.nlSkype: wrubenshttp://www.slideshare.net/wrubens