2012HANSKIN COMPANY PROFILE[English Version]

BeforeB.B Cream

AfterB.B Cream

2012 COMPANY PROFILE

The first consumer use B.B Creamin the world.

ORIGINAL

Magic B.B Cream

2012 COMPANY PROFILE

· Introducing HANSKIN· History and Recognitions· Brand Story & Philosophy in Product Development· B.B Cream Story· Domestic Business· Overseas Business· Social Commitment

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· B.B Cream· Skin Care· Make-Up

About HANSKIN

About PRODUCT

Chapter 1

Chapter 2

CONTENTS

About HANSKINCHAPTER 1

2012 COMPANY PROFILE

The Birth Of

B.B CREAM

B.B Cream, changing the lives of women.“Although it is no panacea or ‘magic cream,’ as a paradigm-shifting attempt to change the makeup routines of all women it has definitely become a landmark item. Working quickly yet delivering a perfect look, it is perfect for the tastes of modern women pursuing a smarter-than-ever life style. Clearly, it is like the iPhone of the cosmetics world.”

[ Na-Kyung Lee, Beauty Columnist ]

Introducing HANSKINHealthy, Attractive, Natural

Founded in 2001 as a supplier of skincare prod-ucts for problem skin, Hanskin strives to search for solutions that help improve customers’ skin condition and deliver a healthy and natural beauty. Embracing advanced DDS (Drug Delivery System) technology, empowered by a blend of pure natural ingredients, and embodying the principles of “No artificial dyes, no artificial fragrances, no alcohol, and no synthetic preservatives,” Hanskin’s All-In-One formulas push the limit to the optimal level of low irritation and high efficacy.

The entire purpose is to achieve clear, clean, healthy and luminous skin in an easier way.

In 2006, Hanskin successfully developed the first-ever BB Cream for consumer use, sparking a BB frenzy in Asia and triggering the industry-wide innovation of offering both makeup and skincare in a simple way.

Today, all major cosmetic brands carry their own BB creams. As the pioneer of this brand-new category, Hanskin will spare no efforts to develop better, safer and more effective products.

7th Fl. Urban Hive B/D, No.476 Nonhyun-dong, Gangnam-gu, Seoul, Rep.of Korea 135-545

T +82 (0)2 519 1397-133F +82 (0)2 541 1137

www.hanskin.com

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HANSKIN

History and MilestonesDeveloping a brand new category with BB cream, Hanskin takes challenges in R&D and globali-zation to promote healthy and natural beauty for all, the cause that is helping Hanskin to write its own history.

2001- 2004

2005- 2006

2007

2008

2009

2010

2011

2012

· Established as “BLS Corporation”· Company name changed to “HANSKIN”· Nominated as Seoul Economy Power Venture· Awarded “Enterprises of quality competitiveness” in Korea

· Best-selling brand in Korea department stores · Sponsor of Super Elite Model Competition

· Awarded the best hit product in Korea· HANSKIN research center established· Awarded “Brand Of The Year 2007”· Received best selling product award from “Money Today” newspaper

· Best-selling product in Lotte duty free shop in Nov.& Dec.· World Prestigious Brand Award· Small and medium-sized enterprise Technology Innovation Award· Korea ESH awards (by Korean Food and Drug Administration department) Ranked 7th in “30 Best Hit Consumer Products” nominated by “NIKKEI NEWS,” Japan’s top economic newspaper (H&M 8th, Sony Blueway 9th, iPhone 11th, Mac Café 18th)· ‘Brand Of This Year 2008’ award · Japan Homeshopping QVC launch, sales record of JPY 13Million (USD 156,000) in 30 minutes

· Charity Organization “Better World” established· Retail sales reach 100billion Won in Japan (85 million US dollars) within 1 year after launch· Attended Japanese drug store exhibition, Review Committee special award winner· ‘Brand Of This Year 2009‘ award· Taiwan Watson’s Top Sales B.B cream, skin care line 6th by turnover

· ‘Brand Of This Year 2010’ award· Selected as the Sponsor for “DAEJONG FILM AWARDS” in Korea

· Korea Distribution Innovation Award· Homeshopping turnover reaches 70 Billion won (USD 67Million)· Super Light Touch B.B Cream voted consumers’ favorite B.B cream, “Get it beauty” show on Korea On-Style TV channel· Super Light Touch B.B awarded 1st Place in B.B cream category by ElleGril

· Super Light Touch BB named Best Must-have Beauty Item by W Magazine Korea.· Super Moving Touch vibrating puff awarded 1st Place in “Get it Beauty” show on On-Style TV Channel

REMARKS1. Best Hit Products in the second half of the year 2007 was awarded by ‘Money Today’ newspaper in South Korea.2. ESH award given by Korean Environment Daily News and Korean Environment Management Association. 3. World Prestigious Brand Award presented by The European Union Chamber of Commerce in Korea (EUCCK), the three Departments of Trade Promotion of the Embassies of France, Italy and Switzerland in South Korea.4. NIKKEI News is the top economic newspaper in Japan, offering the most credible economic news.5. “Brand of This Year” voted directly by consumers in Korea, and is a significant honor recognizing achieving the highest consumer value and consumer satisfac-tion.

Best Hit Product in 2nd half of 2007

ESH(Environment, Safety, Health) award 2008

World Prestigious Brand 2008

Top 30 Best Hit Products in Japan 2008 by NIKKEI

NEWS

“Brand of The Year” for five consecutive years

(2007-2011)

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2012 COMPANY PROFILE

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Brand Story & Philosophy in Product DevelopmentWe give our customers the most effective and skin-friendly cosmetics, providing essential solu-tions for healthy skin.

By simplifying skincare procedures with more quality, effective and skin-friendly products, we offer extra value and a reasonable price.

Four No’s principle: No artificial fragrance, No Alcohol, No artificial colorant, No Paraben

Product Features

PricingCore Value

ALL-IN-ONEMulti-function

Simple Procedure Effective Skincare

DDSCutting-edge

Drug-Delivery-SystemTo Enable

Deep Absorption

Skin-AffinityRefrain from Use of Artificial Materials4 No’s Principles

Skin ConditionImprovement

Strengthen Skin’s Natural Functions

With a following that started by word-of-mouth, Han-skin ceaselessly invests in R&D with the goal of funda-mentally improving our customers’ skin. We help our customers achieve naturally glowing, beautiful skin.

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2012 COMPANY PROFILE

HA

NS

KIN

B.B

Cream

Evo

lution

7 years of evolution.

2006

2007

2007

2009

2010

2011

2012

1st Generation

2nd Generation

3rd Generation

4th Generation

5th Generation

6th Generation

7th Generation

Premium MagicB.B Cream

BlemishCover

Glossy MagicB.B Cream

Super Light Touch

B.B Cream

GlossyB.B Cream

Smooth Mois-ture ReflexB.B Cream

Super Light Touch

Acne ControlB.B Cream

Smart TotalB.B Cream

Gold CaviarB.B Cream

Gold PearlB.B Cream

White PearlB.B Cream

NutritiveB.B Cream

Silky TreatmentB.B Cream

Super 3 SolutionB.B Cream

UV ScreenB.B Cream

MoistureBase

B.B EssentialBalm

Hyaluron Moisture B.B

Cream

Primer VelvetB.B Cream

Mineral MagicB.B Cream

Super MoistB.B Cream

WateryB.B Cream

PerarlyB.B Cream

Super Collagen Lifting

B.B Cream

Repair ContourB.B Cream

Pore CareBase

Jelly Skins B.B Cream

Silky TreatmentB.B Cream

Super Perfect Man

B.B Cream

Pure SkinB.B Cream

MagicB.B Cream

“the first B.B cream in the world”

“the hit item in Japan”

Super MagicB.B Cream

Caviar GoldB.B Cream

CoverB.B Cream

Super Plus Perfect

B.B Cream

Premium RepairB.B Cream

Super SnailB.B Cream

Super Moving Touch

Cell RecoveryB.B Cream

Simple, Effective,Innovative

One for all

More skincare, More natural look

Skincare diversified

Individualized, All functions enhanced

Dynamic and artistic

Smarter, More refined

“HANSKIN classic item”

1st place in Korean “Get it Beauty” blind test

“new star, 1st place awarded by major beauty media

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HANSKIN

B.B Cream StoryBB Cream, a brand new cosmetics catego-ry, is changing the lifestyles of all women.

The name ‘B.B’ is a short form for “Blemish Balm.” Ger-man dermatologists initially used it to help laser surgery patients protect, soothe and regenerate their highly sensitive skin while providing good coverage for post-laser scars and redness. Clinical-use blemish balm had no sun-block function, and usually had a thick texture and a dull finish, despite having an expensive price tag.

In 2006, Hanskin CEO Mr. HyunSuk Lee, who suffered from skin problems himself, collected natural ingredi-ents, adapted the technology and successfully devel-oped and named this wonder cream for himself, and in this way, the world’s first consumer-use B.B cream was born.

Consumer-use B.B Cream is suitable for all skin types and is targeted at people with sensitive and acne-prone skin. It has the advantages of both skin care and make-up as it improves the skin’s condition and evens out the skin tone while providing coverage for dark spots and other imperfections. It is a multi-function cream offering sunscreen, skin protection, anti-wrinkle, brightening and hydration effects.

Mr. Lee shared this wonder cream with users online who suffered from skin problems similar to his own. The company then distributed more than 7 million free sam-ples to the general public. Later, B.B Cream became a craze in the entertainment industry. Many famous Ko-rean actresses who starred in hit dramas began using it as a beauty aid. The trend soon spread to Japan, South East Asia and to the rest of the world.

What makes us better? 1) Skin-friendly: Tests by dermatologists show no irritation for all skin types of all ages 10-50.

2) Professional: As the creator of B.B, we set the standards and define the future of B.B cream. Our technology expertise and core philosophy in Product Development ensures high performance and minimized irritation of each item.

3) Variety: We offer more than 28 types of B.B cream to cater to all kinds of troubled skin and consumer needs

4) Smart product: We innovate to move from multi-step to single-step skincare and makeup, from manual work to the automatic help of tools.

LESS TIME,LESS MONEY,

LESS WORRIESFOR MORE BENEFITS

AND VALUE

“The Original B.B brand, The Professional B.B brand

The leading B.B brand.”

PowderFoundation

BaseSuncreamMoisturizer

Anti-wrinkle serum

Traditional Skincareand Makeup routines

All in One solutionwith B.B Cream

B.B CreamMoisturizer

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2012 COMPANY PROFILE

Domestic BusinessWe serve our customers not as a lofty beauty icon, but as a daily beauty care brand that is ac-cessible to every normal family.

Domestic Channels

Brand Shop Gangnam, Myeongdong, LeeDai, A-land

Department Store

Duty Free Shop

Hyundai DPS, W Mall

Lotte, Silla, Dongwha, Paradise, JTO

Homeshopping

Online

Hyundai, GS, NS, CJ

Hanskin online store, GS, CJ, Hmall, LotteMall,New world

Brand Shop

Department Store

Duty Free Shop

Homeshopping

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HANSKIN

America

HongKong

Vietnam

Taiwan

Japan

China

Overseas Business“In the past 10 years, we have been able to expand our customer reach and become global simply through our competitive product quality.”

Country Japan, China, Hongkong, Taiwan, Vietnam,USA, Singapore, Indonesia

1. Store image of Hongkong and Macau2. Billboard outside of Taiwan Watson’s Personal Care Store 3. TV commercials by famous endorser in Japan Ms. Yoon, Sonwha4. Huge billboard commercial in the main street of Tokyo, Japan

Hanskin Premium Magic B.B Cream rankedthe 7th in the list of “30 Best Hit Consumer Products”nominated by Nihon Keizai Shimbun (NIKKEI Inc),top economic newspaper in Japan(H&M 8th, Sony Blueway 9th, i-Phone 11th)

NETWORK Partners COSTCO, Watson’s, QVC etc

Overseas Channels

1 2

3 4

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2012 COMPANY PROFILE

Social Commitment

We Love You

Through numerous charity and social outreach efforts such as “We Love You” and “Better World,” we show our gratitude to our beloved customers who have encouraged and supported Hanskin, and show our gratitude to the world by building a beautiful and sustainable life.

Global contribution“Better World” jointly founded by HANSKIN, Green Cosmetics and Costree in 2009, aims to protect and improve living conditions for community children, while providing educational services to kids with fi-nancial difficulties and other needs.

3% World Donation: A total of 3% of the profit from World B.B (Super Light Touch B.B, Super 3 Solution B.B and World Foam Cleanser) will be set aside to donate to various public organizations each year.

TerrafugiaHANSKIN reinvested in high-technology fields including the venture company Terrafugia, a flying-car company founded by award-winning MIT-trained aeronautical engineers and MBA holders to power the future of humanity.

Orphanage Ik SukkwonHANSKIN employees actively participated in community pro-grams, visiting poor families to help with their daily chores, donating furniture and books, and teaching kids how to deal with daily life.

DEPORTIVO COREANOHANSKIN sponsored this promis-ing Argentina soccer team to encourage young and passion-ate people to pursue their own dreams.

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HANSKIN

About PRODUCTCHAPTER 2

2012 COMPANY PROFILE

B.B CREAM

Premium PerfectSuper Magic B.B Cream

Super Plus PerfectB.B Cream

Super Light TouchB.B Cream

Super SnailB.B Cream

Smooth Reflex MoistureB.B Cream

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BEST 5With a mild formula and natural coverage, HANSKIN B.B cream ush-ered in a brand new style of “Nude Look” and created a new category of cosmetics. The wide range of B.B creams addresses the needs of all types of skin. Among these, there are the top five items.

All women’s skincare and makeup begins and ends with HANSKIN B.B cream

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HANSKIN

Premium PerfectSuper Magic B.B Cream

A must-have item, a best-seller since its launchBrightening, Sunblock, Anti-wrinkle

Contains variety of essence from plant extracts. Provides long-lasting and natural concealing of skin imperfections.Supports even and smooth skin, with a youthful glow from within.

Coverage ★★★★ Durability ★★★★ Oil ★★ Moisture Sense ★★★★

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2012 COMPANY PROFILE

Super Plus PerfectB.B CreamSkin doesn’t get more perfect than this!Excellent application to skin, perfect blemish coverage.Feather-light makeup finish.Instant and constant absorption of excess sebum and oil for all-day wear.

Coverage ★★★★★ Durability ★★★★ Oil ★★★ Moisture Sense ★★★

HANSKIN

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Get It BEAUTY Blind Test 2011, 1st place in B.B category

ELLE Girl Beauty Award 2011, 1st place in B.B category

SURE 11th BEAU-TY AWARDS, 2nd place in B.B category

COSMOPOLITAN 2011 BEAUTY AWARD, 3rd place

COSMOPOLITAN

2012 W Magazine Best Must-have Beauty Items, 1st place in B.B category

Super Light TouchB.B Cream

Shower-fresh, vibrant skin!Contains variety of amino-acid complex and

rich in nutrients and hydration. Rejuvenates skin cells and enhances skin vitality,

providing deep skin care. Leaves skin silky and smooth, supple and hydrated.

Coverage ★★★★ Durability ★★★★★ Oil ★★ Moisture Sense ★★★★

2012 COMPANY PROFILE

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Super SnailB.B CreamDelivering tight, supple and lustrous skin!A total solution including snail mucus extract and botanic ingredients known as Angel Food.Intensive hydration and nutrients to help minimize external irritation and keep healthy skin with extra skin care effects.

Coverage ★★★★ Durability ★★★★★ Oil ★★★★★ Moisture Sense ★★★★

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HANSKIN

Smooth Reflex MoistureB.B Cream

Design makeup with a makeup designer’s choice 3D Lift-up Gel and strictly selected ingredients,

Optimizes both the makeup and skincare effects. Self-adjusting particles merge with facial expressions

Reflects light dynamically from all directions, for a fabulous look from the inside out!

Coverage ★★★★ Durability ★★★★ Oil ★★★ Moisture Sense ★★★

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2012 COMPANY PROFILE

SUPER MOVING TOUCHLoved by makeup artists, celebrities and power bloggerssince its launch in South Korea, 15,000 subtle vibrations per minute deliver shining and lustrous skin.

2012 Best Item!The secret of shining and gorgeous skin coated with moisture.

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HANSKIN

Super Moving Touch42.7mm X 42.7mm X 81.3mm

Super Light Touch B.B Cream 15gSPF30 PA++

Test executed by:Clinical Support Center for Chinese Medicine Biological Industry at SoeMeong University

Remark“Get it Beauty” on OnStyle TV channel is the most popular live beauty program in South Korea, offering information on the latest beauty trends. Super Light Touch: http://getitbeauty.interest.me/getitbeauty/BlindTest/View/1?page=5Super Moving Touch: http://getitbeauty.interest.me/getitbeauty/BlindTest/View/49

Super LighSPF30

Super Moving Touch

Super Light TouchB.B Cream(Pact)

It vibrates 15,000 times per minute at an almost undetectable volume in 360 degrees, giving skin the optimal evenness, a smooth touch and a watery radiance. In this way, it provides a level of quality that can compete with a professional salon.

The subtle vibrations help to quickly refine the application and texture of cream.

The streamlined curvy design, neat white color and compact size make it adorably light and convenient for makeup correction, anytime and anywhere.

It can absorb water 9 times its own weight, helping provide glowing and soft skin.

15,000 subtle vibrations per minute

Patented peptide Palmitoyl Dipeptide-10 protects skin from dam-age, while Palmitoyl Tripeptide-1 helps lift skin.

3.88% improvement in skin after 4 weeks

A patented ingredient extracted from hyaluronic acid enhances the retention of moisture, while the patented “Skin Proof Fact” expands the water channel of skin to hydrate inside and out.

75% moisture retention after 12 hours

The product contains more refined and homogenous particles compared with regular colorant particles, which help it adjust to the skin tone and enable wear for long hours without change.

95% skin tone retention after 12 hours

Tests on cosmetics users of all ages (from tens to fifties) showed no irritation to skin due to the minimized use of irritants in the formula, indicating that this product is appropriate for people of all ages.

No irritation to skin of all ages

2.5 times better application

Neat design

The Rubicell puff

1stMay 23, 2012

Vibrating Foundation Part

Get It BeautyBlind Test

Result

1stFebruary 9, 2011B.B Cream Part

Get It BeautyBlind Test

Result

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2012 COMPANY PROFILE

SKINCARE

Lipomide Essence

Aqua Cleansing Water

Olive Essential Cleansing Oil

Trans Cleansing Cream

Mild Cleansing Foam

Trans Cleansing Gel

Hyaluron Skin Lotion

Super Collagen Gel

Super Aqua Moisture Gel

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Having grown through positive word-of-mouth, HANSKIN uses natural materials to make high-performance products that everyone can use with ease and confidence. Our small-batch production process ensures the freshness and effectiveness of our products.

For a fundamental improvement in skin conditionsFor the health and natural beauty of skin

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HANSKIN

Lipomide EssenceEnhance the protectionbarrier of your skin!Lipomide® was created by applying the leading-edge Liposome DDS (Drug Delivery System) to ceremide, one of the best-known skin stabilizers and moisturizers used today.

Capsulized Ceremide slips down to each layer of skin and restores its natural defense ability. It relieves all kinds of skin problems caused by ceremide deficiency.

No paraben, No Alco-hol, No mineral oil, No Surfactant, No artificial fragrance, No colorant

6 Free

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2012 COMPANY PROFILE

HANSKIN CLEANSINGMild formula offering both cleansing and skincare, Rich foam removes dirt and waste from all areas of the skin, Hydrating while nourishing and lifting skin for a more supple look.

Olive EssentialCleansing OilAn extra mild formula with 59% Olive oil and flower essential oils, which soothes skin rashes and redness while preventing infection.

Mild CleansingFoamThe whipped-cream-like micro-sized cleansing foam gently mes-sages away dead skin cells and thoroughly lifts up impurities.

Trans CleansingCreamA dermatologist-tested cleansing oil that transforms from cream to oil when applied, then hydrates while cleansing to treat rough and fatigued skin.

Aqua CleansingWaterA formula with highly-hydrating ingredients that combines cleans-ing and protein recovery function with no irritation.

Trans CleansingGelAn oil-free gel-like cleanser that provides deep cleansing without irritation and helps strengthen the skin’s natural defense ability with rich moisture.

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HANSKIN

HANSKIN 3 SOLUTION“It seems that more skincare steps tend to cause more irrita-tion to skin.” Repetitive process can get in the way of good skin care. HANSKIN’s 3 Solution has just three steps.

Hyaluron Skin LotionA PH = 5.5 sub-acid formula that quickly restores skin balance and maintains water-oil balance around the clock. A powerful moisturizer with hyaluronic acid that holds water amounting to 6000 times its own weight.

Lipomide EssenceCapsulized ceremide perme-ates deep down to enhance the protective barrier of your skin.

Super Collagen GelA SKIN+Essence+Cream 3-in-one formula rich in 4 kinds of collagen and double elastin to deliver luxurious moisture and lifting effects.

Super Aqua MoistureGelA SKIN+Essence+Cream 3-in-One formula rich in hya-luronic acid and collagen that provides Whitening+ Anti Wrinkle+Hydrating effects.

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2012 COMPANY PROFILE

MAKE-UPFast, Focus, Fabulous. These are the three concepts through which we promote the unique, understated beauty of each individual.

HANSKINMAKE-UP LINE

FAST LOOK/Nude, basic, chic makeup

FOCUS LOOK/Innocent and romantic makeup

FABULOUS LOOK/Glamorous and fancy party makeup

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HANSKIN

www.hanskin.com