SAMPLEColdwell Banker Global Luxury is an effective global marketing program for luxury properties. In addition to the advertising efforts of our local sales office, Global Luxury marketing efforts are designed to reach and capture the affluent consumer through a multi-level partnership using our international, national, regional and local resources. Coldwell Banker Global Luxury has reserved a wealth of exclusive marketing and prominent advertising placements to effectively market your home to targeted buyer pools encompassing the following components:
PROPERTY PREPARATION
• Professional photography – the Global Luxury Regional Support Team will coordinate with a professional photographer and your sales associate to set up a photo shoot for your home.
• Copywriting – the Global Luxury Regional Support Team will coordinate with your sales associate and a professional copywriter to prepare copy for print pieces and advertisements.
INTERNATIONAL WEBSITE EXPOSURE
Coldwell Banker Global Luxury listings are displayed on as many as 900 websites with an exceptional international reach including our network of company-owned websites and strategic partner sites. Of particular note, Global Luxury properties are marketed on:
• ColdwellBankerLuxury.com
• Juwai.com
• ListHub.com (Global Network)
• MansionGlobal.com
• NewYorkTimes.com
• RobbReport.com
• UniqueHomes.com
• USLuxuryEstates.com (International Microsite)
• WallStreetJournal.com
PUBLIC RELATIONS OPPORTUNITIES
Reserved for properties that are of a historic nature, architecturally unique or enjoy other landmark features, our in-house public-relations team will assist your sales associate in any way possible to reach various media outlets if your property warrants.
GLOBAL LUXURY HIGH-DEFINITION HOME MOVIE
The Global Luxury High-Definition Home Movie offers a unique way to show potential buyers your home at any given time at their convenience. This full motion video of your home is enhanced with music. The video is streamed online at ColdwellBankerLuxury.com, ColdwellBankerHomes.com, Coldwell Banker’s “On Location” channel on YouTube and other partner websites.
123 MAIN STREET GLOBAL MARKETING PLAN
The Coldwell Banker Global LuxurySM marketing program provides comprehensive exposure for some of the world’s most luxurious homes. To effectively market your home to targeted buyers, Coldwell Banker Global Luxury has reserved a wealth of prominent marketing and advertising placements encompassing the following components:
■ High-quality full-color Coldwell Banker Global Luxury property materials are created to display your home to potential buyers.
■ The New York Times has a circulation of just over 146,000. Our full-color Global Luxury ads are included in the New Jersey zone
covering New Jersey, metro Philadelphia (including Bucks County) and Orange and Rockland Counties in New York.
■ The Wall Street Journal has a northeast circulation of 255,000 with a readership throughout New Jersey, New York, Connecticut,
Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Our full-page Global Luxury ads are featured 2-3 times each month.
■ Homes & Estates Global Edition, the exclusive magazine of Coldwell Banker® is available in both print and digital formats and has a
readership of over 300,000.
— The Magazine (Print: 100,000) – The printed edition of Homes & Estates is distributed as a standalone publication on newsstands in
the U.S., Canada, Central and South America, Europe, Asia, Australia and the Middle East. It is direct mailed to ultra-high net worth
individuals, including top clients of Coldwell Banker affi liated sales associates, and shipped to Coldwell Banker offi ces worldwide. The
magazine will be distributed to select airline lounges. In addition, 35,000 Homes & Estates magazines will be inserted into Unique
Homes magazine (Global Issue) representing wealthy prospects in more than 80 countries worldwide.
— The Digital Edition (Distribution: 50,000) – The digital edition of Homes & Estates is emailed to a targeted group of affl uent consumers
and promoted on UniqueHomes.com
■ Homes & Estates Regional Edition available in print and digital formats, Homes & Estates Regional magazine is distributed throughout
the Northeast.
— The Magazine (Circulation: 144,000) – The printed edition of Global Luxury
Homes & Estates Regional magazine reaches over 144,000 individuals in
Massachusetts, Maine, New Hampshire, Rhode Island, Connecticut, New
York, New Jersey and Pennsylvania through a combination of direct mail
insertions into subscriber copies of the Wall Street Journal.
— The Digital Edition – A digital version of Homes & Estates Regional magazine
is published on ColdwellBankerHomes.com.
■ The Global Luxury High-Defi nition Home Movie offers a unique way
to show potential buyers your property on-line at any given time, at
their convenience. This full motion video of your home is enhanced
with music. The video is streamed online at coldwellbankerluxury.com,
ColdwellBankerHomes.com, Coldwell Banker’s channel on YouTube and
other partner websites.
COLDWELL BANKER GLOBAL LUXURYMARKETING PROGRAMCOLDWELL BANKER GLOBAL LUXURYSM
REGIONAL, NATIONAL & INTERNATIONAL PRINT ADVERTISING
• Coldwell Banker Global Luxury Property Mailers or Brochures Your Global Luxury agent has access to a variety of high-quality, full color postcards and brochures to choose from to best display your home to potential buyers.
• National & International Mailing Lists Your Coldwell Banker Global Luxury agent has access to targeted mailing lists which include aircraft, yacht and horse owners, Fortune 1000 executives, real estate investors, and senior level executives, plus a roster list of local, regional and national Coldwell Banker Luxury Property Specialists.
• Wall Street Journal – Northeast Region Circulation of 255,000+ over 8 states: ME, NH, VT, MA, RI, CT, NY & NJ
• New York Times – New Jersey Zone Circulation of 146,000 throughout New Jersey, metro Philadelphia (including Bucks county) and Orange and Rockland counties in New York.
• Homes & Estates Regional Edition Available in print and digital formats, Homes & Estates Regional Magazine is distributed throughout the northeast. — The Magazine (Circulation: Over 115,000) – The printed edition of Homes & Estates Regional Magazine reaches over 115,000 individuals in Massachusetts, Maine, New Hampshire, Rhode Island, Connecticut, New York, New Jersey and Pennsylvania through a combination of direct mail insertions into subscriber copies of the Wall Street Journal. — The Digital Edition – A digital version of Homes & Estates Regional magazine is published on ColdwellBankerHomes.com
• Homes & Estates Global Edition The exclusive magazine of Coldwell Banker Global Luxury is available in both print and digital formats and has a readership of over 300,000.
- The Magazine (Print: 100,000): The printed edition of Homes & Estates is distributed as a standalone publication on newsstands in the U.S., Canada, Central and South America, Europe, Asia, Australia and the Middle East. It is direct mailed to ultra-high net worth individuals, including top clients of Coldwell Banker affiliated sales associates and distributed to Coldwell Banker offices worldwide. The magazine will be distributed to select airline lounges. In addition 35,000 Homes & Estates magazines will be inserted into Unique Homes Magazine (Global Issue) representing wealthy prospects in more than 80 countries worldwide.
- The Digital Edition (Circulation: 50,000): The digital edition of Homes & Estates is emailed to a targeted group of affluent consumers and promoted on UniqueHomes.com
123 MAIN STREET GLOBAL MARKETING PLAN
Our powerful marketing platform is designed to reach the highest number of potential buyers, wherever they are. With the
