Media Relations in SportLecture: 1.25.11

University of CincinnatiBy Jackie Reau

Current Events Quiz #2

Sports Media Discussion: West Coast

-Beth McCalla (Houston)-Scott Mitchell (Oregon)-Kiley Jones (Las Vegas)-Ally Mattingly (San Francisco)

Three minute broadcast outline

•News of the day (big signing)•Sport of the season (men’s college hoops)•Special announcement (new coach, etc.)•National news (playoffs, retirements)•Milestone anniversary (three months to Opening Day)

•Five segments in three minutes–VO: voice only of anchor–Interview–B-roll of live action

Three minute broadcast outlineDate of broadcast

Media Market Name•Segment 1 (repeat for each)

–Who’s talking–Video footage –Length of segment

•Segment 2•Segment 3•Segment 4•Segment 5

•Insert the following:–Anchor on camera–B-roll of live action, press conference–Coach/player interview

Scripts for TV sports broadcast

-Haley Marvine-Chuck Saffell-James Totten-Kiley Jones-Christopher White

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed–SAME AS LAST WEEK

•Target non-UC students•Early responses include…

In-Class AssignmentSpeed Writing Night: Sports Media Style

•Listen to the UC vs. DePaul women’s basketball broadcast for up to five minutes

–How to on game notes–Draft a two to three paragraph lead on the action during that time.

•Five minutes

In-Class AssignmentSpeed Writing Night: Sports Media Style

•Write a 140-character tweet on the UC vs. DePaul game from your game wrap

–One minute

In-Class AssignmentSpeed Writing Night: Sports Media Style

•Write a photo cutline for this photo–Two minutes

In-Class AssignmentSpeed Writing Night: Sports Media Style

•Write a photo cutline for this photo–Two minutes

In-Class AssignmentSpeed Writing Night: Sports Media Style

•Write an e-mail “pitch” to ESPN’s Rick Reilly on a collegiate female athlete who raised $50,000 for a local battered women’s shelter

–Five minutes

In-Class AssignmentSpeed Writing Night: Sports Media Style

•Write an e-mail “pitch” to ESPN’s Rick Reilly on a collegiate female athlete who raised $50,000 for a local battered women’s shelter

–Five minutes

Social Media & SportsNext’s Week Class: You Teach

•15 questions on sports and social media•Each student takes one question to research and prepare their three-minute remarks for the next class

1) What is Twitter? Why should sports teams use it? Give examples of success.

2) What is a QR Code? Why should sports teams use it? Give examples of success.

3) What is FourSquare? Why should sports teams use it? Give examples of success.

4) What is UStream? Why should sports teams use it? Give examples of success.

5) What is SMS/text messaging? Why should sports teams use it? Give examples of success.

6) What is an application for a smart phone (i-phone, Droid)? Why should sports teams use it? Give examples of success.

7) Provide one successful use of social media and sports ticket sales with execution, results.

8) Provide one successful use of social media and in-game entertainment with execution, results.

9) Provide one successful use of social media and sponsorship activation with execution, results.

10) Provide one example of “What’s Next in Social Media and Sports.”

11) Why should sports teams use Facebook. Give an examples of success.

12) Why should pro athletes use Facebook. Give an examples of success.

13) Why should a college use Facebook. Give an examples of success.

14) Why should a sports event use Facebook. Give an examples of success.

15) What is Groupon? Why should a sports team consider using it?

Press Release Overview

•Team logo/letterhead•Contact name and information•Lead (Summarize in two-three sentences)•Bio of coach, career history•Quotes from Athletic Director, Coach

Press Release Overview

•Contact name and information

Next Week’s Assignment

•Read chapters 5-6 in the text•Follow your sports media representative•Research and answer your social media and sports question(s).

–Turn in your research/remarks in class on 2/1•Write a two-page press release announcing a new coach for a team in your media market (same as TV broadcast script)

–Print and turn in on 2/1