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MotracLinde
MotracLinde
Motrac
MotracLinde provides logistical solutions through its high-quality product lines. The company is highly focused on
maintaining good relationships with its customers throughout the complete product lifecycle, including servicing and after-
sales. High quality products and services and an efficient organisation are key to growth of the company.
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Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item
produced is an outcome of this process.
Brand Environment Design
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WHY ?
The Motrac building was the next phase in creating the Pon campus in Almere, the Netherlands, which already included
the PonCat building which we had completed the year before. The campus will eventually include a headquarters building,
and possibly an academy.
The Motrac building, although physically connected to the PonCat building, must reflect the unique values of the Motrac
company.
Initiate
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Research
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The research included workshops with employees of MotracLinde. In these workshops, we search for the key values
of the brand MotracLinde which led to a working concept.
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Research
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Workshop 1. What are the key values of this company that will be reflected in the future building?
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Research
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The second workshop was based on logistics. We created a short film to open the discussion on various interpretations of
the logistics and efficiency.
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Research
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The end result of the research phase is the valueboard, in which all brand and organisation values are reflected.
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Concept
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The valueboard and input from the workshop sessions were translated into moodboards. These moodboards help to select
materials used in the various parts of the building.
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Explore
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Workspace concept.
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Explore
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Initial sketches of the building. The basic volumes are placed to give an idea of the overall volume.
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Explore
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The functions of the building become more defined.
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Explore
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Interior sketches for layout and materials.
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Finalise
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Computer visualisation of design new MotracLinde building. The long wall connects the MotracLinde building with the
PonCat building.
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Production
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Construction nearing completion.
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Production
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Entrance to Caterpillar - a horizontal moving machine, and Motrac forklifts - a vertical lifting machine, reflected in the
corporate colours.
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Production
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The entrance is also the showroom, highlighting the latest product.
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Production
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View of the entrance hall from the ‘brown cafe’
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Production
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The ‘brown cafe’. An informal meeting point.
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Production
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Reception area and waiting lounge.
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Production
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‘Logistics street’, leading to offices and meeting rooms.
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Production
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Connecting corridor to PonCat. Industrial materials well finished.
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Production
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Offices and meeting rooms.
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Production
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all employees have close contact to the product. Shown here are the servicing areas from the offices.
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Production
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Service and spare parts. The logistics behind the scenes.
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For more information please contact:
QuA AssociatesGrasweg 61
1031 HX AmsterdamThe Netherlands
P: +31(0)20 494 6565F: +31(0)20 494 6500
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