13 amazing cases of automations used by SALESmanagocustomers

See how you can use Marketing Automation in your business

SALESmanago Marketing Automation gives countless possibilities for the use of its functionalities. In this presentation you will find 13 interesting use cases depicting:

Acquiring new contacts

Increasing sales

Conversion optimization

Building relationship with the customer

Personalized popup for lead generation–RainbowTours.pl

Ananymous user visits a site in order to check the offer

When he`s not able to choose, he receives a personalized messagein a popup

Message contains the promise of personalized call focused on providing him with the detailsabout offers which interested him

45% increase in the number of leads acquired from the Web

Progressive dynamic popups – Orange.pl

A set of different messagesdisplayed to users dependingon the scope of data obtainedabout them

Encouraging to open an account, take advantage of the mobile application, consent to receive marketing content

Increase the range of marketing and administrativecommunications

Dynamic widget with recommendations –Eurolot.com

The user searches for flights to the specified location

The next time he visit the site receives the car renting recommendations at this location

Dynamic e-mail after the visit on Website –broń.pl

Customer displays products on the Website

If he doesn`t buy anything, after defined time he receives an e-mail with the offer for the products in which he was interested

OR 48% and CTR 18%

Alerts about client`s activity for the salesdepartment – NobleSecurities.pl

The customer enters a site to see the offer

Every interaction with a Web page builds his scoring

When his scoring exceeds a certain value, the system generates an alert sent to the sales department

Sales team receives a message with information about the client's interests

Salesman calls to the customer whois already educated about the offerdetails

E-mail with the best-priced connectionoffers– eSKY.pl

The client searches the connection to a specific location

If he do not make the order receives e-mail in a certaintime

The message contains an offersearched by the client, and fewsimiliar ( based on the date, location), enabling the reduction of the cost of his trip

OR 34%% and CTR 10%

Dynamic products sets on the Web page –Yves-Rocher.pl

For every product displayedon the Web page system adsa second one with additionaldiscount

After the set is added to a cart, webshop grants properdiscount defined in the dynamic set

30% of new customers buysdynamic sets in their firsttransaction

Promotional Happy Birthday mailings –CPIhotels.com

Promotional program designed for hotel`s regular customers

Every customer gets on his birthday a voucher for a free night at a hotel

Building relations with regular customers andacquisition of new bookings

Scoring-based lead sales qualification –MateuszGrzesiak.com

Identifying customer behavior on the Web page important from the sales point of view

The assignment of additionalpoints for each action taken by a client

Communication with the client and the construction of its scoring depending on reported activity

Passing leads with adequately high scoring for the sales and direct contact

Use of data about client`s visits on the Web page by Call Center – GetinBank.pl

The customer enters the Web and checks offer

It is properly segmented and system builds his scoring

After the visit to the page alert is generated to the Call Center with information about products, which the client was interested in

Global 6% increase in arrangedmeetings

E-mail eductational cycles – Getslimclub.com

The customer on the landing page fills the survey

Runs for him a series of educational messages sent daily about the appropriate diet and exercises

OR 70% i builing relations with the client

Sales funnels for different segments of leads–Emred.com

The creation of educational content on blogs for clients from various industries in order to segment them

Clients are added to the appropriate funnel based on their interests

Personalized sales processes tailored to different industries customers (e-commerce services for businesses, training, etc.)

Different lead management for each sales funnel

200% increase in sales

E-mail with abandoned cart – Mivo.pl

The customer adds products to a shopping cart on the website

He doesn`t finalize the transaction and leaves the site

He receives an e-mail with products that were left in the cart and incentive to return to shopping

OR 45%% and CTR 20%