13 SocialMedia

Marketing

RULES

OFFER VALUE

#1

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OFFER VALUE

#1

Give users a reason to follow you or “like” your page

(by way of deals, hints, advice, insider information)

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ENGAGE

#2

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ENGAGE

#2

Engage users and identify social influencers

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INTERACT

#3

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INTERACT

#3

Interact with your audience – ask questions and listen

(respond, retweet, “like”)

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PROMPT

#4

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PROMPT

#4

Prompt action and encourage sharing

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QUALITY

#5

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QUALITY

#5

Quality over quantity

(focus on image optimization, not just multiplication)

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BUZZ

#6

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BUZZ

#6

Build on the buzz: utilize trending, timely topics

(be creative as to how you can insert your products/services)

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HAVE FUN

#7

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HAVE FUN

#7

Social media is not just marketing but also entertainment

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CONNECT

#8

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CONNECT

#8

Connect with your community and others within your industry

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CROSS-PROMOTE

#9

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CROSS-PROMOTE

#9

Cross-promote on all networks

(Display your Pinterest offerings on Google+)

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KNOW

#10

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KNOW

#10

Know your voice and keep it consistent

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ORGANIZE

#11

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ORGANIZE

#11

Organize content by way of a social calendar

(Plan out ideas in advance but leave wiggle room for trending topics)

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TARGET

#12

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TARGET

#12

Target content based on network and audience demographics

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BE ACTIVE

#13

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BE ACTIVE

#13

Be active in responding and pursuing conversations

(Being social can make a difference!)

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contacts

web www.cinziadimartino.it

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Original english version: www.business2community.com