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13 Digital Marketing Trends

To KnowFOR 2017!

SurfsidePPC.com

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#1

PROGRAMMATIC

SurfsidePPC.com

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#1

SurfsidePPC.com

• Set of Outputs based on a Set of Inputs

• Historical Data

• Consumer Actions

PROGRAMMATIC

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#2BIG DATA &CUSTOMERPROFILES

SurfsidePPC.com

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#2

SurfsidePPC.com

• Track Everything – Ideal Customer

• Demo, Geo, Interest-Based Data

• Who is the most Valuable?

BIG DATA & CUSTOMER PROFILES

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#3MOBILE FIRSTENVIRONMENT

SurfsidePPC.com

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#3

SurfsidePPC.com

• Expansion of Mobile Use Over Desktop

• Cross-Device User Experience

• Mobile Experiences and Apps

MOBILE FIRST ENVIRONMENT

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#4VIDEO, AUDIO,

WRITTEN & VISUAL

CONTENTSurfsidePPC.com

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#4

SurfsidePPC.com

• People Experience Content Differently

• Repurpose Your Content

• Appeal to More People

VIDEO, AUDIO, WRITTEN & VISUAL CONTENT

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#5CONVERSION

RATEOPTIMIZATION

(CRO)SurfsidePPC.com

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#5

SurfsidePPC.com

• Optimize the Entire Experience

• What is Optimal? What needs Improvement?

• Data Tracking and A/B Testing

CONVERSION RATE OPTIMIZATION (CRO)

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#6SOCIAL MEDIAENGAGEMENT

SurfsidePPC.com

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#6

SurfsidePPC.com

• Engagement is Absolutely Vital

• Build Long-Term Relationships

• Customer Service

SOCIAL MEDIA ENGAGEMENT

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#7SEARCH ENGINE

DOMINATION(SEO, PPC)

SurfsidePPC.com

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#7

SurfsidePPC.com

• Win Your Target Keywords

• Dominate Ad & Search Positions

• Maximize Targeted Traffic

SEARCH ENGINE DOMINATION (SEO, PPC)

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#8SMART EMAILMARKETING

SurfsidePPC.com

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#8

SurfsidePPC.com

• Always Offer Value

• Outputs Based on Inputs

• Consistency

SMART EMAIL MARKETING

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#9LIVE

VIDEO

SurfsidePPC.com

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#9

SurfsidePPC.com

• Does it Make Sense For Your Business?

• Facebook, Twitter, YouTube, Instagram, etc.

• During & After the Live Video

LIVE VIDEO

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#10VIRTUAL &

AUGMENTEDREALITY

SurfsidePPC.com

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#10

SurfsidePPC.com

• Virtual Experiences

• Does it Make Sense For Your Business?

• Sell Your Products or Services

VIRTUAL & AUGMENTED REALITY

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#11MESSAGING &PHONE CALLS

SurfsidePPC.com

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#11

SurfsidePPC.com

• All Forms of Communication

• Answer Promptly

• Messaging will Grow Exponentially

MESSAGING & PHONE CALLS

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#12INFLUENCERS &

NATURAL NATIVE

ADVERTISINGSurfsidePPC.com

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#12

SurfsidePPC.com

• Your Products/Services Advertised

• Connect with Top Influencers

• Advertise Your Product, Naturally

INFLUENCERS & NATURAL NATIVE ADVERTISING

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#13MOBILE

APPDEVELOPMENT

SurfsidePPC.com

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#13

SurfsidePPC.com

• Create/Improve Your Mobile App

• Cross-Device Experiences

• Paid Promotion of App

MOBILE APP DEVELOPMENT