1. 13 REASIINS WHY WE V EMAIL MARKETING It tells an amazing story or paints a picture in a personal way it's so much more than 140 characters on a newsfeed It blends art and science and makes campaigns great - It's always changing - there's something new and innovative to add or explore all the time An email address is like glue that binds all digital proles and activities Dynamic content allows for live email that is suited to ME only We are able to touch so many people all over the world in a matter of minutes It's far more cost effective and more awesome than print (IMHO - Ed) It can generate an immediate response It's the killer app as it's on every device - 51% of emails are opened on mobile (Litmus) It works brilliantly with something else we love social media