OMMA SocialHow to Get the Most Out
of Your Social Media Strategy
May 15, 2012
@compasslabs
How is Social Advertising Different?
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Reach + Interactivity
Advanced Targeting
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Reach the Right Audience During Their Decision Making Process
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Customer Intelligence
» Identify your best customers
» Measure brand affinity
» Learn what’s top-of-mind with customers
» Pinpoint audiences ripe for engagement or conversion
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Checklist for Success
Be Relevant & Specific
Be Authentic
Focus on Connecting Not Clicks
Amplify
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Success Story
Manhattan Marketing Ensemble
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Privately held full service advertising, marketing & branding agency. For 22 years MME has helped clients exceed their goals via integrated marketing, traditional and online campaigns.
Febreze Carpet Care Cleans Up on Facebook
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Objective: Launch a Facebook campaign to increase awareness, trial and purchase of all Febreze Carpet Care products
Strategy: Leverage Compass Labs IQ (CLIQ) platform to target audiences based on actions and behaviors
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Maximize Dance Video Contest Registrations
Maximize Dance Video Submissions
Fan Acquisition
Superior Results Delivered
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» Average Like Rate far exceeded the industry average at 105%
• 374% increase in “likes” and post comments on the Febreze fan page
» Strong Average CTR at .18% vs. industry average of .07%
» 298% overall increase in the number of Febreze Carpet Care fans
Actionable Insights
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CLIQ’s Unique Solution: Social intelligence insights algorithm
» Majority of social chatter from Females who also talk about babies
» Interests of potential fans – Organic Food, Fitness, Daily Deals
» Favorite TV shows – Passion for food related reality TV shows (Iron Chef, Anthony Bourdain, The Next Food Network Star)
» Favorite Websites – Yelp, Groupon, Fox News, Huffington Post
Questions?
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THANK YOU
Sumant YerramillyGM, CLIQ PlatformCompass [email protected]
Crystal ZhengDigital Media [email protected]
@compasslabs