Online ShoppingApril 14, 2023

By Cheung Yan Ming Ruby (13206532)

CONTENTS

IntroductionTrend in

Hong KongSurvey results Conclusion

IntroductionOnline shopping is…The act of purchasing products or services over the Internet.

Online shopping has grown very fast in recent years because it is very convenient and easy to bargain shops.

Trend in Hong KongOnline shopping continues to grow in Hong Kong.

According to the latest MasterCard Online Shopping Survey. Online shopping satisfaction levels among Hong Kong people increased from 59.8 percent in 2011 to 66.3 percent in 2012.

The trend of online shopping is very popular in Hong Kong.

Mind Map

Online SurveyTarget: HongkongersInformation: Habit of online shopping and opinions on whether they think it can replace traditional storesSite: https://docs.google.com/a/life.hkbu.edu.hk/forms/d/1XEmcxrSvhK4c1plVW8ha5Zdy_-Ga7k8NmQ09CuccqkY/viewform

Friday, April 14, 2023

Online SurveyGender of interviewers:

37% of Male63% of Female

Age of interviewers:

81.25% in 16-2018.75% in 21-30

Survey Results

14

5

Q1. People tried online shopping

No Yes

Survey Results(Habits)

4

6

5

Q2. How often do you shop online?

Always Sometimes Seldom

Survey Results(Habits)

9

11

32

11

Q3. Type of item(s) people buy

Accessories Clothing BooksElectronic goods Materials Others

Survey Results(Habits)

57

96

13

2

Q4. Type of online shopping tools people use

Ebay Amazon PChome YahooInstagram Facebook Taobao

Survey Results(Habits)

4

6

3

1

Q5. Spending of people in last online shopping

≤100 ≤500 ≤1000 ≤5000

Survey Results(Experiences)

86

Q6. There are problems in online shopping experiences

Yes No

Survey Results(Experiences)

6

5

1

Q7. Type of problem(s) in online shopping experience

OthersGoods or services not correspond to descriptionDelay in delivery

Survey Results(Experiences)

44

Q8. Do you continue to use online shopping after the situation(s)?

yes no

Survey Results

Risky credit card purchase

Deceptive pictures

Others

65

2

Q9. Why not?(The reasons that inter-viewees who do not shop online before)

Survey Results

79%

21%

Q10. Do you think Online shopping tools is more helpful for you to find what you

want to buy, rather than in store?

yesno

Survey Results

84%

16%

Q11. Do you agree there are more types of products for customers to choose in online shopping tools compare with the

traditional shopping?

yesno

Survey Results

yesNo

16

3

Q12. Do you agree online shopping is more convenient than in store?

yesNo

Survey Results

84%

16%

Q13. In the view of businessmen, do you agree online store can save a lot of op-eration fee and spending (e.g. rent, hu-

man resources)?

yesno

Survey Results

29%

22%32%

12%5%

Q14. Do you think the following point(s) would be the possible drawback(s) of on-

line shopping?

Safety problemDelay problemGuarantee problemLack of after- sales serviceOthers

Survey Results

16%

84%

Q15. Do you prefer online shopping or the traditional shopping (shopping in

store)

online

Store

Survey Results

Convenience

Cheaper price

Variety of product types“Customer friendly” - can buy goods whenever they

want”,Easily searching (items)

3

3

1

2

1

Q16. Reason of using online shopping rather than store

Survey Results

33%

30%

18%

18%

Q17. Reason of using traditional shopping rather than others

GuaranteeNo delay problem in delivering productsSafeHave after-sales service

Survey Results

12

7

Q18. Do you agree online shopping has changed the normal shopping system ?

YesNo

Survey Results

100%

Q19. Whether people think the change is beneficial or detrimental

Benefical

Survey Results

3

16

Q20. Whether people think online shopping can replace traditional shop-

ping or not

No Yes

Survey Results

63%

37%

Q21. Gender of interviewers

FM

Survey Results

16

3

Age of interviewers

21-30 16-20

ConclusionAdvantages of using online shopping:For customers:

1. More helpful for people to find what they want to buy2. More types of products for customers to choose in online shopping tools 3. Cheaper price4. More convenient

For businessmen:Save a lot of operation fee and spending (e.g. rent and human resources).

ConclusionDisadvantages of using online shopping:

Safety problem (eg. Risky credit card purchase)

 Delay problem

 Guarantee problem (eg. Deceptive pictures )

 Lack of after- sales service

ConclusionOnline shopping VS traditional store

1. There are a lot of advantages using online shopping.

2. Most of the people think online shopping has changed the normal shopping system.

3. They think the change is beneficial.

However…

People prefer going to store than using online shopping.

Most of them think that online shopping cannot replace traditional store.

Further DevelopmentIn-store pick upCustomers can…Buy items online and pick them up in an actual storePurchaser can choose the others (friends/family) to get the products rather than themselves.If customer didn’t get the product with in the time limit, retailer would cancel the order and refund the money.Benefits:1. Faster & cheaper : customers don’t have to pay for

the shipping fee and wait for the products.2. Flexible trade: customers have the high flexibility of

choosing the one going to pick up products and also the time of picking up items.

Further DevelopmentMobile AppsCustomers can…Shop online with their smart phone through using shopping appsShop whenever they want to by using their smart phoneBenefits:1. an convenient platform customers2. Popularizing online shopping phenomenon: with the increase of the online shopping tools, the number of people shop online would also increase.

Job DivisionCheung Yan Ming: Mind Map Introduction Trend in Hong Kong Survey questionsLeung Tsz Ching: Survey result Conclusion Video PowerPointIu Hei Lun: Future development Excel Survey questions Survey

ENDThank you