13th SUMMIT FOR
MEDIA &
ADERTISING
11/15 December 2013
Courchevel, France
#cristalfestival
Cristal Festival
CREATIVITY & INNOVATION
The Global Summit for Media & Advertising, gathering top leaders of the industry: marketing, advertising, digital and media agencies, advertisers, publishers, producers, start-ups, marketing research companies.
The event closes the creative year and forsees the next trends and tendencies for the upcoming year.
Mixed juries of international agencies and major global advertisers.
In Courchevel, a luxurious and convivial ski station in the French Alps.
#cristalfestival
Strenghts
#cristalfestival
Unique networking
opportunities
4 days
workshops & conferences
2 Young Talent & innovation
contests
14 global prestigious
competitions
Awards recognized by
international ranking bodies
Creative Juries composed of
International Agencies
Courchevel, the biggest interconnected ski area in the world
• 9 hotels wihtin 10 mm walking distance from each other
• Easy & convenient access to the Congress Center
Courchevel
#cristalfestival
NEW
IN 2013
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Cristal Campus, dedicated training sessions
with international speakers with all the
advantages included in a classic delegate
pass. During the Cristal Festival, tackle the
latest news from digital, communications and
media worlds, and strengthen your skills in a
privileged and friendly atmosphere.
Pilot Showcase Sessions: designed for
content creators, enabling them to present
their Web & TV projects directly to potential
clients (advertisers, media and advertising
agencies).
#cristalfestival
New in 2013
IN HOUSE
SUMMIT & FORUM
#cristalfestival
In 2013, the 2nd edition of the Brand Entertainment & Content Summit
will gather the greatest international experts of the industry.
• Within the frames of the Cristal Festival, 11/13 December
• 1 global competition: Brand Entertainment & Content, chaired by
Brent POER, President – LiquidThread North America
• More than 40 conferences spread over 3 days
• Strong instutitional and media support
Brand Entertainment & Content Summit
#cristalfestival
Marketing Innovation & Data Forum: a 2-day conference dedicated
to Technological Innovations & Data gathering international specialists
of the digital advertising ecosystem for high-level keynotes and debates
on the following topics:
RTB - Programmatic buying - Ad exchange - Video advertising
Native advertising - Big data - Data visualization - Data & gaming
Geo marketing – and, Privacy related topics
1 global competition: Future is Now – Marketing Innovation, chaired by
Jean-Baptiste RUDELLE, CEO & Co-Funder of Criteo (Jury members =
« Marketing & Data Cristal Academy »)
Marketing Innovation & Data Forum
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Start-Up Challenge: a contest for innovative start-
ups of the web industry taking place during the
Marketing Innovation & Data Forum, Saturday
December 14. 10 start-ups will be selected to pitch
their projects and business ideas to a Committee
composed of International Brands.
Cristal Zone : 200 m2 area dedicated to the Cristal
Festival partners wishing to present their business
and tech demos in a dedicated space, surrounded
by the welcome desk and the VIP Cristal Club.
Marketing Innovation & Data Forum
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CRISTAL
COMPETITIONS
#cristalfestival
14 Global Competitions
MEDIA
PR
* NEW 2013 *
DIGITAL &
MOBILE
DESIGN
PRODUCTION FILM
OUTDOOR
RADIO
CONSUMER
MARKETING
PRESS
PRINT CRAFT
INTEGRATED
BRAND
ENTERTAINMENT
& CONTENT
FUTURE IS NOW
JURY
PRESIDENTS
#cristalfestival
Jury President
Brand Entertainment & Content
BRENT POER
President
LiquidThread North America #cristalfestival
Jury President
Media
MAINARDO DE NARDIS
CEO
OMD Worldwide #cristalfestival
Jury President
Future is Now – Marketing Innovation
JEAN-BAPTISTE RUDELLE
CEO & Co-founder
Criteo #cristalfestival
Jury President
PR
MATT NEALE
International President
GolinHarris London #cristalfestival
Jury President
Print & Design
SERGIO GORDILHO
Partner, Creative Director & Co-President
Africa Agency, Brazil – DDB Group #cristalfestival
Jury President
Advertisers Grand Jury
PETE BLACKSHAW
Global Head of Digital & Social Media
Nestlé #cristalfestival
Jury President
Digital&Mobile
SEAN LYONS
Global Chief Digital Officer
Havas Worldwide New York #cristalfestival
Jury President
Consumer Marketing
JOSE MIGUEL SOKOLOFF
President Global Creative Council, Co-Chairman, CCO
Lowe SSP3 Colombia
#cristalfestival
2013 KEY
SPEAKERS
#cristalfestival
Europe & International
Brent POER
CEO
LiquidThread
North America
Tom BOWMAN
Senior VP
BBC Advertising
Erin MCPHERSON
VP - Head of Video
Programming
& Orginals Yahoo!
Peter TORTORICI
CEO
Group M
Entertainment WW
Ben SILVERMAN
CEO
Electus
Doug SCOTT
President
OgilvyEntertainment
Amy POWELL
CEO
Paramount Television
Philippe LENTSCHENER
CEO France
McCann
David FREEMAN
Co-Head of
Brand Coverage
Creative Artists Agency
Robert KYNCL
VP – Global Head of
Content & BO
Jacques SEGUELA
VP
Havas
Avi SAVAR
Founding Partner
Big Fuel
Thomas JAMET
President
Moxie
Jean-Baptiste DANET
Managing Director
Dragon Rouge Group
Gilles BABINET
President
Captain Dash
& EU Digital Champion
Raphaël DE ANDREIS
CEO
Havas Media
Europe & International
SPECIAL
JURIES
#cristalfestival
Avertisers Grand Jury
A jury gathering 80 international brands will be briefed on the prize
lists by the Jury Presidents. The Jury will award the Advertisers
Grand Cristal.
Global Leadership Council
For the first time in 2013, the Cristal Festival will gather leaders of
the main networks and agencies. Among the campaigns awarded
by the different juries, they will choose the campaign embodying
great creative and strategic trends of the communications industry
Journalists Grand Jury
The most noticed and the most appreciated campaigns selected by
Press professionals attending the Cristal Festival.
3 Special Juries
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RUSSIAN WINNERS
&JURIES
#cristalfestival
JURIES 2011
IGOR KIRIKCHI
Executive Director
BBDO Russia Group
IRINA VASSENINA
President
Progression Group
KIRA LASKARI
Creative Director
ARC Russia
Digital&Mobile Jury Consumer Marketing Jury Media Jury
JURIES 2011 Design Jury Design Jury Journalist Jury
ALEKSEY FADEEV
Creative Director
Depot WPF
KSENIA LUKICHEVA
Chief Editor
Adme.ru
MARIA SOKOLOVA
Marketing Manager
Lamzur
WINNERS 2011
Design Cristal
1 Cristal (GOLD) for Depot WPF
Film Cristal
Short List for BBDO Russia Group
Radio Cristal
1 Short List for BBDO Russia Group
Consumer Marketing Cristal
1 Special Mention for Progression Group
Media Cristal
1 CRISTAL (GOLD) for Saatchi&Saatchi
3 Short List for Voskhod
2 Short List for Rodnaya Rech
2 Short List for Leo Burnett Moscow
JURIES 2012 Consumer Marketing Jury Film&Radio Jury Media Jury
ANDREY GUBAIDULLINE
Founder& Creative Director
VOSKHOD
NEIL HARDWICK
CEO Russia & CIS
GROUP M
OLEG LAPSHINE
Creative Director
Mother Tongue
WINNERS 2012
Digital&Mobile Cristal
1 Sapphire (SILVER) for Leo Burnett Moscow
1 Short list for Grey Moscow
Film Cristal
1 Short List for TBWA Moscow
Future is Now Cristal
1 Emerald (BRONZE) for OMD Russia Group
Consumer Marketing Cristal
1 Emerald (BRONZE) for Leo Burnett Moscow
Media Cristal
1 CRISTAL (GOLD) & GRAND CRISTAL (GRAND PRIX) for Voskhod
1 Sapphire (SILVER) for OMD Russia Group
1 Short List for Navigator DDB
Outdoor Cristal
1 CRISTAL (GOLD) + GRAND CRISTAL (GRAND PRIX) for Voskhod
ADVERTISERS GRAND CRISTAL for Voskhod
WHY CRISTAL
FESTIVAL SHOULD
BE A PART OF
AKAR?
#cristalfestival
WHY CRISTAL FESTIVAL SHOULD BE A PART OF AKAR?
Cristal Festival уже нескольких лет признан многими креативными
интернациональными рейтингами
Каждый год агенства из России и Восточной Европы участвуют в конкурсе и
представлены в Жюри фестиваля
Участие агенств из России увеличивает их известность на международном уровне
Фестиваль подводит итоги года креативной рекламы и предопределяет
награды на мировой рекламной сцене
Cristal Festival усиливает свои позиции и создаёт два новых
интернациональных конкурса (Brand Entertainment&Content и Future is now)
Cristal Festival имеет множество медиа партнёров и пользуется успехом в
рекламной прессе
PARTNERS
#cristalfestival
Official & Associate Partners
Media Partners
Institutional Partners
13th SUMMIT FOR
MEDIA &
ADERTISING
11/15 December 2013
Courchevel, France
#cristalfestival