Buyers & Media Programme
14-15April2014Athens, Greece
www.traveltradeathens.com
Organised by
European UnionEuropean Regional Development Fund
Regional Operational Programme
«Attica 2007-2013»
Co-financed by Greece and the European Union
About Travel Trade Athens
Travel Trade Athens is the signature annual trade event for the City of Athens hosting select international buyers focused on Athens & Greece.
Two Days. Hundreds of tourism professionals. Plenty of Twelve minute pre-scheduled appointments to promote or discover unique Athens tourism products and experiences. Special tours to explore the most contemporary offerings and unique aspects of the Greek capital. Cutting-edge presenta-tions by international industry experts to learn more about new opportuni-ties and the latest international market trends. An amazing social program to experience Greek hospitality first-hand and network with fellow decision makers.
Travel Trade Athens is organized by the City of Athens Convention & Visi-tors Bureau (ACVB) in partnership with the European Tour Operators Association (ETOA).
Why Attend?
Experience an intense B2B meetings Workshop focused on Athens and Greece as first class travel destinations
Perform extremely targeted appointments with the companies you are most interested in through a personal pre-scheduled meetings agenda
Learn more about new opportunities, new products & experiences and target markets
Develop new partnerships in a vibrant, fun and efficient environment
Take advantage of unique business networking opportunities
Obtain the direct contact details of all attending delegates
Enjoy truly enlightening yet fun social activities
Expand your promotion reach featuring your company profile in the event catalogue & website
traveltradeathens.com
14-15April2014
Who Attends
Who should attend?
This event is designed especially for buyers and selected travel media with new business interest in Athens and Greece.
AboutTravel Trade Athens features a hosted buyers program and all confirmed buyers and media representatives participate Free of Charge.
Please register your interest and we will be contacting you directly to con-firm your participation and arrangements should your profile meets the event’s requirements.
Direct networking with the Top Athens & Greece hoteliers, attractions, travel agents and tourism suppliers
Your agenda of more than 15 pre-scheduled one-to-one meetings including your personal requests
Your company profile featured in the event catalogue & website
Direct contact details of all attending delegates
Further networking during coffee and lunch breaks, free appointment slots & drinks
Special Dinner Receptions
Rich Program of Social activities to experience Athens
ETOA Tour Operator Members participate free of charge
FIT OperatorsGroup Travel
Educational OperatorsScheduled Tours
Culture/ HistoryMeetings & Incentives
City BreakLuxury & Wellness
GLBTYouth & Student
Cruise/Yachting/Sailing
Wholesalers /B2BOTAs
MICE / Corporate with a proven business interest
in Athens and/or Greece
traveltradeathens.com
14-15April2014
What is Included:
Testimonials 2013
Great to see a destination be proactive with their marketing
David Chapman, Director General WYSE Travel Confederation
It is about time Athens has a Travel Trade event, keep it up and well done!
Angela Herrera, Contracts Manager, Kuoni Global Travel Services
Very well organised and planned. Best travel trade show I've been to.
Elena Windsor, Explorica Inc.
Organization was great, including post and pre events. One of the best trade show ever.
Takaaki Mitamura, VELTRA Corporation
This event has given me the first hand practical knowledge about Athens City and features which can be helpful bring in more tourists from my home country India.
Jatinder Mahindru, Jumbo Tourism CO PVT LTD
A great opportunity to connect with suppliers of tours and attractions in a very well organized program. This workshop resulted in many new business partnerships for our company.
Sahar Beheshti, GetYourGuide
Travel Trade Athens opened my eyes to the numerous opportu-nities and advantages this vibrant city has to offer to LGBT travelers. Athens is a culturally diverse city, offering warm hospitality, excellent cuisine and exciting nightlife to gay & lesbian travelers. It's the perfect Southern-Mediterranean City Break destination.
Clark Massad, Vice President - Europe & Global Partnerships, International Gay & Lesbian Travel Association (IGLTA)
traveltradeathens.com
14-15April2014
Travel Trade Athens is designed especially for buyers with new
business interest in Athens & Greece.
FAM TRIP PROGRAM
The pre-activities are open to media representatives, leisure operators & city break specialists, and MICE specialists.
For Buyers (Leisure Operators & City Break Specialists, MICE Specialists) & Selected Travel Media Representatives (Journalists & Bloggers)
traveltradeathens.com
14-15April2014 Sunday 13th April 2014
Pre-activity Option 1:
Acropolis & National Archaeological Museum Tour
Pre-activity Option 2:
Half-day Excursions Choice of:Delphi/Arachova, Mycenae / Εpidaurus οr Sounio
FAM TRIP PROGRAM
Buyers and suppliers will have a full-day of B2B appointments. Venue: Megaron Athens International Conference Center
While buyers and suppliers will be partici-pating in B2B appointments, media repre-sentatives are invited to participate in the following program.
RegistrationDelegates will be welcomed from 8:30am in the Registration Area. Here you can collect your badge and the final list of appointments for the day.
traveltradeathens.com
14-15April2014
Monday 14th April 2014
08:30-09:00
09:00-09:20
09:20-13:00
Β2Β APPOINTMENTS MEDIA PROGRAM
Opening Remarks by the Mayor of Athens, Mr. Yorgos Kaminis
B2B Appointments—Morning SessionThe morning session features16 appointment slots of 12 min each & a Coffee Break
13:08-14:00 Lunch at the Megaron Athens International Conference Center
14:00-17:48 B2B Appointments—Afternoon SessionThe afternoon session features16 appointment slots of 12 min each & a Coffee Break
19:00-21:00
17:48-18:15
Welcome Reception
Open Networking Session
21:00 Return to Hotels
18:30 Departure to Reception Venue from MEGARON
Welcome Reception
Return to Hotels
An ACVB Why Athens? presentation for all media representatives and bloggers will be held at the venue of the Travel Trade Athens.
Meetings with Buyers/Suppliers
11:00-12:00
12:00-13:00
19:00-21:00
Departure to Dinner Venue from MEGARON 18:30
21:00
13:00-14:00Lunch at the Megaron Athens International Conference Center
15:00-18:00You are free to choose and send us any special requests for social activities you would like us to organize especially for you, or for those of you who are interested we invite you to explore Athens through our visitors greeter program "This is MY Athens". Chosen by us and especially for you, “This is MY Athens” is a free program available to visitors in Athens.
It is staffed by volunteer Athenians who are excited to show you "their city" and all it has to offer.
For Selected Journalists & Bloggers
14:00-16:00Special Workshop think tank : Youth, Student & Educational Travel market (by Invitation only) The afternoon Specialized think tank session amongst authority officials, invited international youth & student operators & media and representatives of the Greek travel startup community
FAM TRIP PROGRAM
This option is directed to leisure operators & city break specialists as well as media representatives.
A Greek TaleWith over 50 museums Athens has one of the highest museum densities in the world. Many small but prestigious museums are situated within a small distance from each other at the heart of the city. The Benaki, Cycladic Art, and Byzantine museums have vast and diverse collections and are major players in the city’s arts scene. They also host a full schedule of rotating exhibitions. All museums are housed in stately 19th century mansions and boast elegant cafés as well as excellent gift shops. In particular, you will have the opportunity to visit the Benaki Museum and witness its treasures first-hand.
traveltradeathens.com
14-15April2014
Tuesday 15th April 2014
10:00-12:15
12:30-14:30
Fam Trip Option 1: Treasures Of Ancient Heritage
The Grand Food TourExplore the unique flavours of Greek traditional and gourmet cuisine, dating back to ancient times. Seize the opportunity to taste a wide variety of Greek delicacies and acquaint yourself with traditional cuisine and wine in the company of your food specialist guide.
14:30-16:15 Traditional & Contemporary Greek Fashion TourAre you a fan of vintage items? Would you like to meet emerging greek fashion designers? Jewelry-making by the finest crafters in Athens and a shopping stroll in a nutshell! Visit a variety of different handcrafters, vintage spots, artisans and contemporary design studios.
16:30-17:30 New Acropolis Museum Tour (optional)
20:00-20:30 Explore the Post-Industrial Area of Gazi and the City of Athens TechnopolisOn our way to dinner, we will make a stop at the Athens Technopolis, a cutting-edge and contemporary cultural complex. While touring the museum grounds, you will experience the rich industrial heritage of Athens and see the preserved machinery and equipment of the old gasworks.
17:30 Depart for the Hotels (Rest Time)
20:30-22:30 Farewell Dinner
22:30-23:00 Transfer to the Hotels
FAM TRIP PROGRAM
This option is directed to leisure operators & city break specialists as well as media representatives.
Arts & ScienceAndreas Syngros Avenue features fine examples of modern and post modern architecture in Athens, many of these emblematic buildings house important cultural and educational institutions. The old beer factory is being converted into a Modern Art Museum while a few years ago the Onassis Cultural Center was completed. In addition, we will explore the visitors’ pavilion of the Stavros Niarchos Cultural Center with an exciting sneak preview of this huge project designed by the architectural firm of Renzo Piano. When completed the project will contain a new opera house and a public library and will restore the city’s lost connection to the sea. Lastly, participants will explore the New Digital Planetarium of the Eugenides Foundation which is one of the largest, state-of-the-art digital planetariums in the world.
traveltradeathens.com
14-15April2014
Tuesday 15th April 2014
10:00-12:15
12:30-14:30
Fam Trip Option 2: From Creativity To Innovation
Gourmet GastronomyWe continue our tour, visiting the brand-new Greek Gastronomy Museum where you will have an interactive gastronomic experience and get to taste authentic Greek delights. In addition, you will be able to observe a well-known Greek chef demonstrate his abilities and take you on an amazing culinary journey.
14:45-16:00 3D Reality TheatreAfter a scrumptious lunch, it is time to embark upon a 3D Reality experience. We will visit the “Hellenic Cosmos”, the Cultural Centre of the Foundation of the Hellenic World which stands out for its innovative programs and design. We will enter the “Tholos”, the dome-shaped Virtual Reality “Theatre”, whose shape is similar to a whirling celestial body. This is where we will experience an interactive show, which will be spectator-controlled giving us a unique experience of immersion into the virtual world.
16:15-17:15 New Acropolis Museum Tour (optional)
20:00-20:30 Explore the Post-Industrial Area of Gazi and the City of Athens TechnopolisOn our way to dinner, we will make a stop at the Athens Technopolis, a cutting-edge and contemporary cultural complex. While touring the museum grounds, you will experience the rich industrial heritage of Athens and see the preserved machinery and equipment of the old gasworks.
17:15 Depart for the Hotels (Rest Time)
20:30-22:30 Farewell Dinner
22:30-23:00 Transfer to the Hotels
FAM TRIP PROGRAM
This option is specifically planned for MICE specialists.
Gathering in the lobby of hotel
traveltradeathens.com
14-15April2014
Tuesday 15th April 2014
09:00
09:30-12:30
MICE
Lunch
Morning Site VisitsOur day will begin with a site visit to explore the biggest conference and Exhibition Venue of the city of Athens the Metropolitan Expo near the Athens International Airport. We will then enjoy our coffee at the Vorres Museum, which is considered one of the most beautiful and original of its kind in the world as it comprises of Folk Art Collection, Contemporary Greek Art and Gardens that create a unique Greek aesthetic harmony. We will then head off to the seaside to explore the seaside conference venues and enjoy our lunch by the seaside.
13:00-14:00
14:20-17:30 Afternoon Site VisitsDuring the Afternoon site visit we will explore the New Digital Planetarium of the Eugenides Foundation, one of the largest, state-of-the-art digital planetariums in the world. We will head off to visit the Onassis Cultural Centre offering 18,000sq.m. for conferences, symposia, Press Conferences. It also makes its well-appointed restaurant available for professional dinners and other corporate events. Site visits to select hotel venues will follow (45 minutes to an hour for each venue).
17:45-19:30
17:30 Transfer to the Hotel
At leisure
20:00-20:30 Explore the Post Industrial Area of Gazi and the City of Athens Technopolis
20:30-22:30 Farewell Dinner
22:30-23:00 Transfer to the Hotels
FAM TRIP PROGRAM
This options is directed to leisure operators & city break specialists as well as media representatives.
14-15April2014
Wednesday 16th April 2014
09:30-10:30
Post-activity Option 1: Beyond The City Limits
Post-activity Option 2: City By The Sea
Art amongst NatureOur day will begin with a visit to the Vorres Museum which is considered one of the most beautiful and original of its kind in the world as it comprises of Folk Art Collection, Contemporary Greek Art and Gardens with Mediterranean flora that create a unique Greek aesthetic harmony.
10:00-15:00 Saronic Sailing!In the morning, our buses will take us through the Athens Riviera reaching the city's main marina, Alimos Marina (or Flisvos). From there, we will embark on private boats for a sailing tour of the Athens southern coastline. We will sail across the Saronic gulf to reach the island of Salamis. The island is known for the Battle of Salamis, the decisive naval victory of the allied Greek fleet, led by Themistocles, over the Persian Empire in 480 BC. Then, we will sail through Vouliagmeni, the most picturesque and lush seaside suburb of Athens. While your skipper & host sail your boat, you'll be able to relax, sunbathe and enjoy the gorgeous sea-view. While on board, you will have the opportunity to experience traditional local cuisine. After lunch, our boats will take us back to Athens, with a stop at Floisvos Marina, where you will enjoy your coffee with a fabulous view of the yachts and the sea. Please note that we might have to alter our route depending on weather conditions.
ΝΟΤΕ: The route lasts 5 hours
11:00–12:15
12:30-13:45
Animal LoversWe will then go to the Attica Zoological Park, and ideal destination for the entire family-which extends to a total area of 20 hectares and hosts more than 2000 animals from 350 different species. You will be also be able to witness a live educational, half-hour show.
Country-side wine-tastingAccording to mythology, Dionysus, the god of wine, spread the art of wine-making to the Greeks. We will sample some of the most famous and award-winning Greek wines, amongst the pristine environment of the Nasioutzik Museum, with 4000m2 of gardens as well as a complex of beautifully decorated ancient mansions, which are available for a variety of corporate and private events, and a small Byzantine art museum.
15:00-16:30 Shop till you Drop!After the wine-tasting, we will head for the McArthurGlen Designer Outlet which is the first designer outlet in Greece where you can find brands at up to 70% off, all year round. There are more than 100 boutiques, cafes and restaurants. Take advantage of the special discount for TTA buyers only!
16:30
14:00-15:00 Lunch at McArthur Glen Outlet
Depart for the Hotels
17:30 Arrive back to the Hotels
16:00 Return to Hotels
FAM TRIP PROGRAM
This option is specifically planned for MICE specialists.
14-15April2014
Wednesday 16th April 2014
09:00
MICE
Gathering in the lobby of hotel
09:30-13:30 Morning Site VisitsOur day will begin with a breakfast and site visit at the Athenaum Intercontinental which offers a ballroom that can accommodate up to 1500pax and 40 meeting rooms. We will head off to explore one the Historical Conferece Centers of Europe the “Zappeion”. We will walk through the National Gardens and the Syntagma square to visit the hotels around Syntagma square and enjoy our lunch at a select Hotel venue
14:30-16:00 Afternoon Site Visits (Optional)During the Afternoon site visit we will explore the Hellenic Motor Museum and the New Acropolis Museum which are also suitable for mid-scale events and conferences. The rest of the day you can choose between wine tasting or food tasting tours.
17:00
13:30-14:30 Lunch
Transfer to the Hotel
17:00-19:30 At leisure
20:00-22:00 Special Dinner
22:30-23:00 Transfer to the Hotels
traveltradeathens.com
www.traveltradeathens.com
We Look Forward to Welcoming you to The Travel Trade Athens 2014
14-15April2014Athens, Greece
Organised by
European UnionEuropean Regional Development Fund
Regional Operational Programme
«Attica 2007-2013»
Co-financed by Greece and the European Union
