TOP 100: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 2829
3031
3233
3435
3637
3839
4041
4243
4445
4647
4849
5051525354555657585960616263646566676970717273747576777879
8081
8283
8485
8687
8889
9091
9293
9495
9610
097
9899
14%Growth across all Categories
from 2014
Download the full report at www.brandz.com
$2.6 Trillion
$2.9 Trillion
BrandZ™ S&P 500MSCI
The BrandZ™ Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2006.
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
102.6%
63%
30.3%
VALUABLE BRANDS DELIVER SUPERIOR RETURNS
BRANDZ™ GLOBAL TOP 100 GROWS 14% IN BRAND VALUE
CATEGORY CHANGE
TOP 10 BRANDS
$246.9 Bil.+67%
$173.6 Bil.+9%
$115.5 Bil.+28%
$93.9 Bil.-13%
$91.9 Bil.+16%
$89.5 Bil.+15%
$86.0 Bil.+36%
$83.8 Bil.+4%
$81.1 Bil.-5%
$80.3 Bil.+19%
2015
2014
2013
$3.3 Trillion
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Methodology and valuation by
GLO
BA
L
BA
NK
S
$120.8 Billion
-2%
CA
RS
+3%
$143.6 BillionFA
ST
FO
OD
+4%
$179.3 Billion
LUX
UR
Y
-6%
$104.6 Billion
OIL
& G
AS
+6%
$115.3 Billion
PE
RSO
NA
L
CA
RE
+2%
$101.6 Billion
SOFT
DR
INK
S
$139.6 Billion
+8%
TE
CH
NO
LOG
Y
$900.8 Billion
+24%
IN THE NEWS...
NEW ARRIVALS
RETAIL
TECHNOLOGY
Apple becomes world’s number one most valuable brand, worth $247.0 Billion
Facebook rises 99% in Brand Value
Alibaba enters the Global Top 100 and is the number one in retail ahead of Amazon and Walmart
REGIONAL BANKS
TELECOM PROVIDERS
TELECOM PROVIDERS
TELECOM PROVIDERS
RETAIL
+35% $40.0 Bil.
+36% $86.0 Bil.
+38% $5.1 Bil.
+43% $10.1 Bil.
+44% $17.3 Bil.
+67% $246.9 Bil.
+44% $10.6 Bil.
+58% $18.3 Bil.
+99% $71.1 Bil.
TOP 10 RISERS
10-YEAR PERFORMANCE AND TRENDS 2006 TO 2015The BrandZ™ Top 100 Most Valuable Global Brands increases 126% in brand value
CHINA GROWS IN VALUE AND NUMBER OF BRANDS
10-YEAR TOP 10 RISERS
Technology Consumer & Retail
$3.3 Trillion
2015
Brand Value growth
+1,004%
14 Brands
BRAND VALUE SHIFTS TO TECHNOLOGY
35%
44%
Global Top 100 Brand Value shifted to technology, which grew from 35% of Top 100 total value in 2006, to 44% of total value in 2015. The consumer categories collectively declined.
+1,446% +1,240% +941% +900% +702% +477% +364% +331% +299% +292%
2006
2006 2006
2015
2015 2015$1.4 Trillion
2006 34%22%
RE
GIO
NA
L
BA
NK
S
+1%
$254.5 Billion
$ Value of Top 10 Brands in each category% Change in catetory Brand Value
1 Brand
Technology and retail lead brand value surge.
$268.3 Billion
RE
TAIL
+24%
AP
PA
RE
L
$99.7 Billion
+0.1%
TE
LEC
OM
PR
OV
IDE
RS
+17%
$388.2 Billion
BE
ER
+9%
$78.6 Billion
INSU
RA
NC
E
+21%
$80.4 Billion
68
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