Date post: | 18-Oct-2014 |
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Business |
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14 On Page SEO Elements to Help You Get Your Website Ranked
Ant HodgesManaging Director - HodgesNet
The BIG Issue
The big problem is that many business owners and online marketers are listening to the messages of “SEO is dead” and “Just focus on blogging.”
Three Cornerstones of SEO• A well thought through Keyword Strategy for specific
phrases and terms you want to be found for... and that
people are actually using online.
• The best website you can, with perfect, technically
sound, on-page SEO - both for the actual coding and
the content visible to the users.
• A rock solid content strategy for both off-site activity
and all the fresh content you need for on-site content.
14 MUST FIX on-page SEO elements
1. Single topic pages2. Title tag3. Keywords tag4. Description tag5. URL6. H1 heading tag7. First paragraph
8. Image filename9. Image alt text10.Keyword rich content11.Use BOLD / Italics12.Unique content13.Internal linking14.Link to home page
1 – Single topic pagesBe super relevant to a single topic, keyword/phrase per page.
Avoid being vague, generic or duplicating other content on your site. Each page should be unique.
2 – Title Tag
Include the keyword/phrase in your <title> tag
3 – Keywords Tag
Include the keyword/phrase at the start of the <meta> keywords tag (not used by Google now but still used by
some other search engines)
4 – Description Tag
Include the keyword/phrase at the start of the <meta> description tag (this is also what appears in the short
descriptions on the SERPs - maybe include your phone number or a call to action also)
5 – URL
Include the keyword/phrase in the URL of your page (either the page file name or subdirectory)
6 – H1 heading tag
Make sure that the keyword/phrase is included at the start of your <h1> tag on your page and that you have
only one <h1> tag on each page - and get your Logo out of the <h1> tag if your developer has coded it in there.
7 – First Paragraph
Include the keyword/phrase within the first paragraph of your page.
8 – Image Filename
Include your chosen keyword/phrase in the filename of at least one image (this has a huge
impact as the image may then be found in image searches too).
9 – Image Alt Text
Include keyword/phrase in at least one image alt=”” text
10 – Keyword rich contentSpecify your keyword/phrase
multiple times throughout the text content of your page
- but don’t overdo it! Make sure it reads well for humans and that you don’t
keyword stuff your page.Write for humans not the
search engines.
11 – BOLD and ItalicMake the
keyword/phrase in your content, bold and italic at least once for each
12 – Unique ContentProvide unique content that
you have humanly written about the given subject that
the page is focused on.
Try to avoid the use of spun articles, do not copy content from somewhere else online or from other pages of your
site.
13 – Internal Linking
Link each page back to its category / product page / subcategory /navigation page (If applicable), using text based anchor text
links.
14 – Home Page Link
Link back to your homepage somewhere on the page.
Getting No1 is your aim
www.hodgesnet.co.uk/seo-whitepaper-guide/
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