14 Youth Marketing Digital Trends

For Brands To

Ride On

WHO ARE THE YOUTH?

HOW DO WE IDENTIFY &

SEGMENT THEM?

AgeSocio-

Economic Strata

Behavior

Personality Traits

WE BELIEVE YOUTH IS A MINDSET &

ITS DEFINITION CAN BE FLUID

SO DON’T DEFINE YOUTH BY DEMOGRAPHICS BUT

STRATEGIZE BASED ON BEHAVORIAL ECONOMIC

INSIGHTS

1.The Youth Desire

Creative Disruption

INR 80 per first 4KMINR 19.50 per KM there after

INR 80 per first 4KMINR 18 per KM there after &

INR 2 per minute.

2. The Youth is moving away from ‘cheap’

fast-fashion

Not forever inexpensive!

US$89

3. The Youth is

experimenting with cult food

4. The Youth wants to

wear tech

Jarvis listens to you &monitors your body 24/7

http://youtu.be/ipsUhP1pvhw

http://youtu.be/qEsIMp67pyM

5.The Youth want to participate & be

involved

6.The Youth prefer activations that integrate real &

virtual lives!

http://youtu.be/SSZ9v8oUaRY

7.The Youth prefer

innovative transactional

methods

Some airlines now allow the youth to purchase through BitCoins

8.The Youth want their content & service anytime

anywhere!

9.The Youth wants to

participate in purposeful campaigns

10.The Youth prefer real-time content

11.The Youth is

obsessive about sharing &

discovering!

12.The Youth wants to

be heard & responded to ASAP!

13.The Youth gets

excited with ephemeral stuff – Think SNAPCHAT

14.The Youth desires some assistance in helping them chose

INTEGRATE BEHAVORIAL ECONOMICS INSIGHT WITH

REAL-TIME BIG DATA

Online Behavior &

Social Profile Data

Purchase Intent

Actual Purchase

Data

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Email: prantik@happymarketer.c

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