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140 Reasons Why Sports Teams Should Use Twitter

Date post: 08-Sep-2014
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This deck provides 140 reasons why sports teams should use Twitter as a platform to drive and support marketing, sales, community relations, ticketing, and fan relations initiatives.
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© 2009 Partnership Activation, LLC | 1 140 Reasons Sports Teams Should Use Twitter and we’ll try to keep each reason to 140 characters...
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Page 1: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 1

140 Reasons Sports Teams Should

Use Twitter and we’ll try to keep each reason to 140 characters...

Page 2: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 2

#1140 Reasons Sports Teams Should Use Twitter

Organize and PromoteTweet-Ups

Page 3: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 3

#2

Feature a “Photo of the Night”Initiative

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 4

#3

Create an Exclusive SocialMedia Section (Section 140)

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 5

#4

Offer Free Tickets to The First140 Fans Who Post a Twit Pic of

the Ticket Box Office

140 Reasons Sports Teams Should Use Twitter

Page 6: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 6

#5

Feature Live Tweets on theScoreboard

140 Reasons Sports Teams Should Use Twitter

Page 7: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 7

#6

Post Behind-the-ScenesTwit Pics…

140 Reasons Sports Teams Should Use Twitter

Page 8: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 8

#7

Feature a Tweeter of the Game

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 9

#8

Promote Team CorporatePartner Initiatives

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 10

#9

Promote Ticket Sales Specials

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 11

#10

Send out Twit Pics ofScoreboard Features

(for fans at home to enjoy)

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 12

#11

Promote Mascot Appearanceson Twitter

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 13

#12

Share Photos of TeamCommunity Relations Events

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 14

#13

Feature Live Tweets onTelevisions Throughout the

Concourse

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 15

#14

Lead Fan Chants withInstructions via Team Twitter

Handle

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 16

#15

Tweet Out 140 Reasons to be aFan

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 17

#16

Post Links to Virtual Chats forTwitter Followers

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 18

#17

Give Away Promotional Items to140 Fans Who Tweet Out Their

Game Experiences

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 19

#18

Provide Sneak Peaks ofUpcoming Promotional Items

140 Reasons Sports Teams Should Use Twitter

Page 20: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 20

#19

Organize and ExecuteFlash Mobs

140 Reasons Sports Teams Should Use Twitter

Page 21: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 21

#20

Implement Guerrilla MarketingTactics (Show Up at X to Win X)

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 22

#21

Allow Fans To Report Issues Inthe Stands to Team Twitter

Handle

140 Reasons Sports Teams Should Use Twitter

Page 23: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 23

#22

Monitor to Ensure EffectiveCustomer Service

140 Reasons Sports Teams Should Use Twitter

Page 24: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 24

#23

Announce Team Lineups

140 Reasons Sports Teams Should Use Twitter

Page 25: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 25

#24

Feature Post-Game Quotes

140 Reasons Sports Teams Should Use Twitter

Page 26: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 26

#25

Post Twit Vids of 140 SecondClips From the Locker Room

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 27

#26

Poll Fan Questions For theGeneral Manager / AD

140 Reasons Sports Teams Should Use Twitter

Page 28: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 28

#27

Encourage Fans to Tweet TheirTailgate Location

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 29

#28

Promote the Team’s SocialMedia Presence (via Icons) on

Scoreboard

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 30

#29

Post Pictures of Pre-gameIntroductions

140 Reasons Sports Teams Should Use Twitter

Page 31: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 31

#30

Feature a Fan Photo Contest

140 Reasons Sports Teams Should Use Twitter

Page 32: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 32

#31

Leverage Twitter as a Meansfor Competitive Analyses

140 Reasons Sports Teams Should Use Twitter

Page 33: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 33

#32

Promote Stadium Signage

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 34

#33

Promote Fan Destinations onGame Day

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 35

#34

Share Pictures of theLocker Room

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 36

#35

Post Insights About SecretStadium Hot Spots on Game Day

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 37

#36

Feature Tweet Zones at theStadium

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 38

#37

Use Twitter to Develop a NewFan Database

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 39

#38

Promote Exclusive Contestsand Sweepstakes

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 40

#39

Gauge Fan Feedback

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 41

#40

Promote Foursquare andGowalla Initiatives

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 42

#41

Promote Player and CoachProfiles

140 Reasons Sports Teams Should Use Twitter

Page 43: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 43

#42

Promote Fun Facts about TeamPersonnel

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 44

#43

Post “A Day in the Life”Features

140 Reasons Sports Teams Should Use Twitter

Page 45: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 45

#44

Distribute ExclusiveConcessions Coupons to

Twitter Followers

140 Reasons Sports Teams Should Use Twitter

Page 46: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 46

#45

Announce Bobble head NightNews and Specials

140 Reasons Sports Teams Should Use Twitter

Page 47: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 47

#46

Post Kiss Cam Highlights(Pictures and/or Video)

140 Reasons Sports Teams Should Use Twitter

Page 48: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 48

#47

Distribute MerchandiseDiscounts to Twitter Followers

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 49

#48

Post Fan Polls

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 50

#49

Feature Play-by-PlayCommentary

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 51

#50

Promote Trash Talk /Terrific Fan Quotes

140 Reasons Sports Teams Should Use Twitter

Page 52: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 52

#51

Promote Content on TeamFlickr Page (Via Links)

140 Reasons Sports Teams Should Use Twitter

Page 53: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 53

#52

Promote Fan Content on TeamFacebook Page (Via Links)

140 Reasons Sports Teams Should Use Twitter

Page 54: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 54

#53

Promote Content on TeamYouTube page (Via Links)

140 Reasons Sports Teams Should Use Twitter

Page 55: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 55

#54

Post Celebrity Sightings at the Game

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 56

#55

Post Pictures/Video fromTeam Practice

140 Reasons Sports Teams Should Use Twitter

Page 57: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 57

#56

Promote Outdoor BillboardCampaigns

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 58

#57

Drive Awareness / Raise Moneyfor Charitable Partners

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 59

#58

Promote Virtual Ads in theGame Day Magazine

140 Reasons Sports Teams Should Use Twitter

Page 60: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 60

#59

Offer Fans the chance toUpgrade Their Seats By

Tweeting During the Game

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 61

#60

Post Unique Team Facts

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 62

#61

Feature “Guess-n-Win”Promotions

140 Reasons Sports Teams Should Use Twitter

Page 63: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 63

#62

Use Twitter As a Medium toConnect with New Fan base ofYoung, Tech Savvy Consumers

140 Reasons Sports Teams Should Use Twitter

Page 64: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 64

#63

Allow Fans to Print Out SelectTweets and Take Them to the

Ticket Box Office to Win

140 Reasons Sports Teams Should Use Twitter

Page 65: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 65

#64

Preview New Stadium Features

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 66

#65

Provide An Inside Look at theLife of a PA Announcer

140 Reasons Sports Teams Should Use Twitter

Page 67: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 67

#66

Post Birthday Announcements(For Players, Coaches, Fans)

140 Reasons Sports Teams Should Use Twitter

Page 68: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 68

#67

Spur Fan Voting

140 Reasons Sports Teams Should Use Twitter

Page 69: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 69

#68

Post “Good Luck” and“Congratulations” Messages

From Fans

140 Reasons Sports Teams Should Use Twitter

Page 70: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 70

#69

Post Playlists From Games

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 71

#70

Unveil New Team Slogans

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 72

#71

Encourage Kids Club Signups

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 73

#72

Post Links to A Variety of BrainTeasers (Team Maze, Coloring Page,

Etc.)

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 74

#73

Post Announcements of LuckySeat Winners Throughout The

Game

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 75

#74

Promote Interesting Team Stats

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 76

#75

Post Injury Updates

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 77

#76

Promote Upcoming Games / Series at Home

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 78

#77

Select Contests For On-FieldPromotions (Have Fans DM Team

Twitter handle)

140 Reasons Sports Teams Should Use Twitter

Page 79: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 79

#78

Pos t Looks From Inside theTeam Hotel

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 80

#79

Post Team Nutrition Tips

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 81

#80

Announce Cheerleader Squadsand Dance Teams

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 82

#81

Share Pictures / Video ofCheerleaders and Dance Team

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 83

#82

Promote All-Star Ballotingparticipation

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 84

#83

Post Breaking News

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 85

#84

Encourage Fans to PostCreative Captions for Photos

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 86

#85

Remind Fans of Media Coverage/ Game Start Times

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 87

#86

Provide an Inside Look at theTeam Playbook

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 88

#87

Post Team AnnouncementsAbout Team Clinics

140 Reasons Sports Teams Should Use Twitter

Page 89: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 89

#88

Profile Rookie Draft Pics(Interests, Background, etc.)

140 Reasons Sports Teams Should Use Twitter

Page 90: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 90

#89

Promote/Congratulate OtherTeams in Local Market

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 91

#90

Promote Team Auction Items

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 92

#91

Post Commercials/Print AdsStarring Players on Team

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 93

#92

Promote Player Appearances

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 94

#93

Encourage Fans to Attend Post-Game Celebrations

140 Reasons Sports Teams Should Use Twitter

Page 95: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 95

#94

Profile Team Alumni

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 96

#95

Post Insights About The Familiesof Players

(Wives, Children, Parents)

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 97

#96

Post Weather Alerts

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 98

#97

Promote New Team Merchandise

140 Reasons Sports Teams Should Use Twitter

Page 99: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 99

#98

Feature a Merchandise Item ofthe Night (Which Fans Can Get

at a Discount By ShowingTwitter Feed)

140 Reasons Sports Teams Should Use Twitter

Page 100: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 100

#99

Promote Pre-Game Activation

140 Reasons Sports Teams Should Use Twitter

Page 101: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 101

#100

Promote Offseason Events(Draft, Fishing Tournaments, Golf

Events, etc.)

140 Reasons Sports Teams Should Use Twitter

Page 102: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 102

#101

Announce New Ticketing Plans / Seating Chart

140 Reasons Sports Teams Should Use Twitter

Page 103: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 103

#102

Distribute Exclusive TeamDownloads

(wallpapers, Ring Tones, etc.)

140 Reasons Sports Teams Should Use Twitter

Page 104: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 104

#103

Distribute “Sounds of the Game”Links

140 Reasons Sports Teams Should Use Twitter

Page 105: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 105

#104

Distribute Links to the Season’sBest Calls on the Radio

140 Reasons Sports Teams Should Use Twitter

Page 106: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 106

#105

Promote Suites with Photos,Videos, and Client Testimonials

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 107

#106

Post Twitter Specials forGroup Seating

140 Reasons Sports Teams Should Use Twitter

Page 108: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 108

#107

Highlight Insights AboutUpcoming Opponents

140 Reasons Sports Teams Should Use Twitter

Page 109: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 109

#108

Encourage Fans to Sign Up forTeam Fan Club

140 Reasons Sports Teams Should Use Twitter

Page 110: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 110

#109

Offer Incentives for EarlySeason Ticket Renewal

140 Reasons Sports Teams Should Use Twitter

Page 111: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 111

#110

Provide Sneak Peaks ofUpcoming Halftime

Entertainment

140 Reasons Sports Teams Should Use Twitter

Page 112: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 112

#111

Promote Career Fairs andNetworking Nights

140 Reasons Sports Teams Should Use Twitter

Page 113: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 113

#112

Provide Explanations ofPenalties and Sports

Terminology

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 114

#113

Offer Fans (Who Tweet) TheChance to Watch a Game WithThe Owner, GM, Cheerleader,

or Team Personnel

140 Reasons Sports Teams Should Use Twitter

Page 115: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 115

#114

Offer a Chance to Be Involvedwith Coin Flip / Pre-Game

Ceremonies

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 116

#115

Promote Links to Team HomePage, Microsites, Bilingual Page

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 117

#116

Create a Social Media Deck (ForFans to Tweet Throughout the

Game)

140 Reasons Sports Teams Should Use Twitter

Page 118: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 118

#117

Mascot Photos With Young Fans

140 Reasons Sports Teams Should Use Twitter

Page 119: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 119

#118

Share Scores From Around theLeague

140 Reasons Sports Teams Should Use Twitter

Page 120: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 120

#119

Offer The Chance For OneLucky Fan to Become an Official

Team Tweeter

140 Reasons Sports Teams Should Use Twitter

Page 121: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 121

#120

Promote the Team TwitterHandle in the Press Box

140 Reasons Sports Teams Should Use Twitter

Page 122: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 122

#121

Retweet Player/Coach Tweets

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 123

#122

Promote Team Features inIndustry Magazines, Game

Program, Etc.

140 Reasons Sports Teams Should Use Twitter

Page 124: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 124

#123

Provide Links to Virtual PromoItems (3D Wallpaper, etc.)

140 Reasons Sports Teams Should Use Twitter

Page 125: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 125

#124

Post a “Player of the Night”Feature After Games

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 126

#125

Post Unique Fan Photos

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 127

#126

Retweet Unique Fan Insights

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 128

#127

Announce New Team Partners

140 Reasons Sports Teams Should Use Twitter

Page 129: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 129

#128

Thank Fans For Their Support

140 Reasons Sports Teams Should Use Twitter

Page 130: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 130

#129

Promote Green Efforts

140 Reasons Sports Teams Should Use Twitter

Page 131: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 131

#130

Announce Player Awards (MVP,Player of the Week, etc.)

140 Reasons Sports Teams Should Use Twitter

Page 132: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 132

#131

Address / Confirm TradeRumors

140 Reasons Sports Teams Should Use Twitter

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© 2009 Partnership Activation, LLC | 133

#132

Feature Live Social MediaPanels for Fans

140 Reasons Sports Teams Should Use Twitter

Page 134: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 134

#133

Create a Virtual Town Hall forFans Via Twitter

140 Reasons Sports Teams Should Use Twitter

Page 135: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 135

#134

Feature Updates About MinorLeague Affiliates/Rising Stars

140 Reasons Sports Teams Should Use Twitter

Page 136: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 136

#135

Post Announcements About JobOpenings / Internships

140 Reasons Sports Teams Should Use Twitter

Page 137: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 137

#136

Distribute Links to VirtualAutographed Photos(Which Look Real)

140 Reasons Sports Teams Should Use Twitter

Page 138: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 138

#137

Promote Deals For CheapParking, Concessions,

Merchandise on Game Day

140 Reasons Sports Teams Should Use Twitter

Page 139: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 139

#138

Ask Fans to Choose WhichMusic, Promotions,

Entertainment They Would Liketo See On Game Day

140 Reasons Sports Teams Should Use Twitter

Page 140: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 140

#139

Promote Pictures of Fans FromAround the World

140 Reasons Sports Teams Should Use Twitter

Page 141: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 141

#140

Team trivia Questions

140 Reasons Sports Teams Should Use Twitter

Page 142: 140 Reasons Why Sports Teams Should Use Twitter

© 2009 Partnership Activation, LLC | 142

For More Information, Please Contact:Brian GainorPartnership Activation, Inc.800 Lakeview Ct.Brookfield, WI 53045E: [email protected]

Partnership Activation, Inc. provides sports business professionals with creative ideation insights, unique activation tactics, and innovative ways to drive incremental revenue for their business.

Founded in February 2008, PartnershipActivation.com has rapidly become one of the industry’s most valuable resources for sports business professionals to obtain unique partnership ideas and industry updates.

For more information, follow Brian on: Twitter (@BrianGainor), Linked In (Brian Gainor), and YouTube (SportsViral, SportsViral2). Check out all of our resources at www.PartnershipActivation.com!


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