Innovation in the

Era of Openness

Anthony D. Williams @adw_tweets

http://anthonydwilliams.com

1 | © 2009 Anthony D. Williams. All Rights Reserved.

2 | © 2009 Anthony D. Williams. All Rights Reserved.

Wikipedia:  The  Encyclopedia  That  Anyone  Can  Edit   From Wikinomics to Macrowikinomics

The encyclopedia that anyone can edit

3 | © 2009 Anthony D. Williams. All Rights Reserved.

From Wikinomics to Macrowikinomics

The operating system that anyone can program

From Wikinomics to Macrowikinomics

The new fabric of connectivity

5 | © 2009 Anthony D. Williams. All Rights Reserved.

From Wikinomics to Macrowikinomics

Social networking becomes social business

6 | © 2009 Anthony D. Williams. All Rights Reserved.

From Wikinomics to Macrowikinomics

Scouring the globe for innovation

7 | © 2009 Anthony D. Williams. All Rights Reserved.

From Wikinomics to Macrowikinomics

Turning a product into a platform for innovation

8 | © 2009 Anthony D. Williams. All Rights Reserved.

From Wikinomics to Macrowikinomics

Extraordinary sharing for extraordinary challenges

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From Wikinomics to Macrowikinomics

The Principles of Wikinomics

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From Wikinomics to Macrowikinomics

Small companies can compete globally

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From Wikinomics to Macrowikinomics

Developing consumer products with a community

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From Wikinomics to Macrowikinomics

Personalized manufacturing in your living room

3 Phases of the Web

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3 Phases of the Web

From information highway to global computer

v  

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3 Phases of the Web

From search to the social web

/  

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3 Phases of the Web

Social media meets artificial intelligence

17 | © 2009 Anthony D. Williams. All Rights Reserved.

The  Mobile  Revolu;on:  Any;me,  Anywhere  Access  

•  5  billion  subscrip.ons  worldwide  

•  100  million  handsets  in  sub-­‐Saharan  Africa  

•  520  million  handsets  in  China  

•  97%  of  Tanzanians  say  they  can  access  a  mobile  phone  

3 Phases of the Web

Mobile goes global

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3 Phases of the Web

Connecting with people, places and things nearby

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3 Phases of the Web

Browsing the physical world

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3 Phases of the Web

Earth’s central nervous system

Rebooting Our Institutions

21 | © 2009 Anthony D. Williams. All Rights Reserved.

Agrarian  Age   Industrial  Age   Age  of  Networked  Intelligence  

Prin;ng  Press        Internet        

22 | © 2010 Anthony D. Williams. All Rights Reserved.

Rebooting Our Institutions

Techno-economic paradigms need new institutions

23 | © 2009 Anthony D. Williams. All Rights Reserved.

Rebooting Our Institutions

A new era of political openness

“Nothing, not even war or diplomacy, can

be done in secret. The transparent age will

first expose the bad before preventing it”

Democracy:  Instantaneous  Informa;on  via  TwiGer  

Rebooting Our Institutions

Revolution in the Middle East and North Africa

25 | © 2009 Anthony D. Williams. All Rights Reserved.

Rebooting Our Institutions

Empowered patients taking charge of their health

26 | © 2009 Anthony D. Williams. All Rights Reserved.

Rebooting Our Institutions

A human genome style project for energy

 “We  are  seeing  the  early  emergence  of  a  

meta-­‐university  –  a  transcendent,  accessible,  

empowering,  dynamic,  communally  

constructed  framework  of  open  materials  and  

plaKorms  on  which  much  of  higher  educa.on  

worldwide  can  be  constructed  or  enhanced.”    

 -­‐-­‐  Charles  M.  Vest,  President  Emeritus,  MIT  

 

27 | © 2010 Anthony D. Williams. All Rights Reserved.

Rebooting Our Institutions

A global network for higher learning

10 Rules for Collaborative Innovation

28 | © 2009 Anthony D. Williams. All Rights Reserved.

Harnessing the Power of Collaboration

1. Get serious about innovation (20% time)

Harnessing the Power of Collaboration

2. Engage all employees in innovation

 

•  Par;cipants  see  all  projects  requiring  people  

•  Par;cipants  apply  through  transparent,  simple  process  

•  Community  chooses  based  on  rich  social  network  profiles  

Harnessing the Power of Collaboration

3. Create an internal marketplace for talent

32 | © 2009 Anthony D. Williams. All Rights Reserved.

John Smith

Performance Rating Recommendations

Work Activity

March 11

March 10

March 9

New Business connection with Jane Doe

Completed project for Senior Management Team Project Rating: Feedback: 1 report, 2 sr. clients

March 7

Updated product specification sheet for Widget

Client meeting with Acme Co.

Skills Groups

Current Project My Location

Online

•  Enterprise 2.0 •  Photoshop Users •  Custom Car Collectors

Customer Segmentation Duration: 18 days End Dates: March 28, 2008 Project Lead: Tess Drake

Harnessing the Power of Collaboration

4. Build an internal “Facebook” for the enterprise

Building  a  Government  2.0  Culture  

Management: Managers must make

more time for staff & respond to ideas generated in blogs,

wikis, etc.

Collaboration: Change broader

culture of ‘how to communicate’

Leadership: Build a meritocracy and identify natural leaders

who can nurture collaborative forums

Adoption: Model desired behavior

with pilot groups -- expand outward

based on demand

Results: Free small monies to

explore ideas the community generates

Incentives: Recognize good team playing & contributions in evaluations

Harnessing the Power of Collaboration

5. Foster a culture of collaboration

34 | © 2010 Anthony D. Williams. All Rights Reserved.

Harnessing the Power of Collaboration

6. Rethink the organization

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Harnessing the Power of Collaboration

6. Rethink the organization

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Harnessing the Power of Collaboration

6. Rethink the organization

Opening  Up  Your  PlaSorm  –  Crea;ng  An  Ecosystem   Harnessing the Power of Collaboration

7. Open up a product to unleash an ecosystem

2.  Create  a  Context  for  Self-­‐Organiza;on:  Building  Applica;ons  with  the  Guardian  

38 | © 2010 Anthony D. Williams. All Rights Reserved.

Harnessing the Power of Collaboration

8. Share some IP – watch what others do with it

39 | © 2009 Anthony D. Williams. All Rights Reserved.

Harnessing the Power of Collaboration

9. Put customers on your design team

4.  Strengthen  the  Vanguard:    Ci;zen  Scien;sts  Help  Map  the  Universe  

40 | © 2010 Anthony D. Williams. All Rights Reserved.

Harnessing the Power of Collaboration

10. Challenge the community to solve a problem

Reach (# of

people accessed)

Variety (Diversity of skills and knowledge available to the network)

Department

Enterprise

Ecosystem

The World

41 | © 2010 Anthony D. Williams. All Rights Reserved.

Harnessing the Power of Collaboration

Reach out from the enterprise to the world

THANK YOU

@adw_tweets http://anthonydwilliams.com

42 | © 2009 Anthony D. Williams. All Rights Reserved.