© Sooshin Choi, 2014

SOOSHIN CHOI Professor of Design

Provost & Vice President For Academic Affairs College For Creative Studies

FORMER Education VP, IDSA

BECOMING A BETTER DESIGNER

FOR THE FUTURE

•Designing things

•Designing designers

•Designing design education

SOOSHIN CHOI

AUTOMOTIVE DESIGNGM KoreaDaewoo Motors

1978 - 1986

Chapter 1

•Things •For Industry •Doing

•Drawing and Making

•Beautiful & Useful

Chapter 2

•Experiences •For Market •Thinking, and Doing

•Drawing, Making, andResearching

•Usable & Enjoyable

Chapter 3

•Values •For Better World •Thinking, Doing, and Connecting

•Drawing, Making,Researching, and Communicating

•Meaningful & Valuable

Object Motivation

Scope of work

Learning

Goals

EVOLUTION OF DESIGN

Design Is Like An Elephant

DESIGN

Hammer

DESIGN IS LOGIC

Make It Work.

Magic Mouse, Apple

DESIGN IS LOGIC MAGIC

Make A Surprise.

Include Fitness, Ryan Eder

DESIGN IS LOGIC MAGIC MUSIC

Touch Heart

Designers Are Like Blinds Trying To See An Elephant

DESIGNERS

•CONDUCTOR

•CONNECTOR

•CONCEPTOR

DESIGNERS’ FUNCTIONS

•SOUL

•SKIN

•SKELETON

DESIGNERS’ LAYERS

DESIGNERS’ ORGANS

•BRAINSee people as users or customers.

•HEARTSee users or customers as people.

•GUTDeliver what YOU believe is right.

Be a designer who shapes tomorrow

SOOSHIN CHOI Professor of Design

Provost & Vice President For Academic Affairs College For Creative Studies

Sooshin@CollegeForCreativeStudies.edu