By Leung Tsz Ching Cynthia( 14221829 23 October

2014

IntroductionTrend in

Hong kongSurvey results

Future development

Conclusion

What is online shopping?

The act of purchasing products or services over

the Internet.

Online shopping has grown very fast in recent years

because it is very convenient and easy to bargain shops.

Online shopping continues to grow in Hong Kong.

According to the latest MasterCard Online Shopping

Survey. Online shopping satisfaction levels among Hong

Kong people increased from 59.8 percent in 2011 to 66.3

percent in 2012.

The trend of online shopping is very popular in Hong Kong.

Target: Hong Kong citizen

Objectives:

To understand Hong Kongers’ habit of online shopping

and Opinion on whether they think it can replace

traditional store, thus investigate the future development

of online shopping

Site:

https://docs.google.com/a/life.hkbu.edu.hk/forms/d/1XE

mcxrSvhK4c1plVW8ha5Zdy_-

Ga7k8NmQ09CuccqkY/viewform

Gender of interviewers:

37% of Male

63% of Female

Age of interviewers:

81.25% in 16-20

18.75% in 21-30

05

1015

1

14

5

Numbers

Left

ver

tica

l axi

s ti

tle

People tried online shopping

Yes No

4

6

5

0 1 2 3 4 5 6 7

1

Freqency

Nu

mb

er

How often do you shop online?

Seldom Sometimes Always

33%

41%

11%

7%

4%4%

TYPE OF ITEM(S) PEOPLE BUY

Accessories Clothing Books Electronic goods Materials Others

Taobao15%

Facebook21%

Instagram28%

Yahoo18%

PChome3%

Amazon9%

Ebay6%

TYPE OF ONLINE SHOPPING TOOLS PEOPLE USE

≤10029%

≤50043%

≤100021%

≤50007%

SPENDING OF PEOPLE IN LAST ONLINE SHOPPING($)

0 1 2 3 4 5 6

Delay in delivery

Goods or services not correspond to description

Others

Numbers

Pro

ble

ms

Type of problem(s) in online shopping experience

Delay in delivery Goods or services not correspond to description Others

6

5

2

0

1

2

3

4

5

6

7

Risky credit card purchase Deceptive pictures Others

Nu

mb

er

Reasons

Why do people not to continue online shopping

79%

21%

Do you think Online shopping tools is more helpful for you to find what you want to buy, rather than in store?

yes

no

29%

22%

32%

12%

5%

Do you think the following point(s) would be the possible drawback(s) of online shopping?

Safety problem Delay problem Guarantee problem Lack of after- sales service Others

3

16

0

2

4

6

8

10

12

14

16

18

online Store(Jump to Q17)

Do you prefer online shopping or the traditional shopping (shopping in store)

online Store(Jump to Q17)

00.5 1

1.52

2.53

Convenience

Cheaper price

Variety of product types

“Customer friendly” - can buy goods whenever they want”,

Easily searching (items)

Reason of using online shopping

Convenience

Cheaper price

Variety of product types

“Customer friendly” - can buy goods whenever they want”,

Easily searching (items)

34%

30%

18%

18%

Reason of using traditional shopping rather than others

Guarantee

No delay problem in delivering products

Safe

Have after-sales service

0

2

4

6

8

10

12

1

Do you agree online shopping has changed the normal shopping system ?

Yes

No

1. In-store pick up

2. Mobile Apps

Customers are able to :

Buy items online and pick them up in an actual store

Purchaser can choose the others (friends/family) to get

the products rather than themselves.

If customer didn’t get the product with in the time limit,

retailer would cancel the order and refund the money.

Customers are able to :

Shop online with their smart phone through using shopping apps, but not just only in computers.

Shop whenever they want to , if they get their smartphones with them

Benefits:

1. Providing an convenient platform for the online shopping customers

2. Popularizing online shopping phenomenon: with the increase of the online shopping tools, the number of people shop online would also increase.

Advantages of using online shopping:

For customers:

more helpful for people to find what they want to buy

more types of products for customers to choose in online shopping

tools

Cheaper price

more convenient

For businessmen:

save a lot of operation fee and spending (e.g. rent, human

resources)

Disadvantages of using online shopping:

Safety problem (eg. Risky credit card purchase)

Delay problem

Guarantee problem (eg. Deceptive pictures )

Lack of after- sales service

Online shopping vs traditional store

There are a lot of advantages using online shopping

Most of the people think online shopping has changed the normal

shopping system

They think the change is beneficial

BUT

People prefer going to store than using online shopping

Most of them think that online shopping cannot replace traditional

store

Cheung Yan Ming : Mind map, introduction, trend in

Hong Kong, survey questions

Leung Tsz Ching Cynthia : Survey results (Charts),

conclusion, video, PowerPoint

Iu Hei Lun : Future development, Excel, Survey

questions, survey

END

Thank you!!