June 30th

How to be a

Cayuga Health

Giving Day Champion

1,440 MINUTES OF BEING

STRONGER TOGETHER.

Thank you for becoming a

Cayuga Health Giving Day Champion!

You are leading the charge by

becoming a donor and encouraging

others to do the same.

You are the key to our success.

Thank You!

OVERVIEW TOPICS TO COVER

What Does a Cayuga Health Giving Day Champion Do?........page 3

Become a Champion …………………………………..………...page 4

Set a Goal ………………………………………….……………...page 11

Connect with Your Audience …………….…………………...….page 12

What Should I Post? …………………………..…………….…...page 16

Express Gratitude …………………….…….………...…………..page 19

Need Guidance? …..……………………………..……………….page 22

What Does a Cayuga

Health Giving Day

Champion Do?

CREATE YOUR

PROFILE

Visit our Giving Day

website to sign up as a

Champion, create your

profile, and get your

personal share link.

1 2

3 4

GIVE A LITTLE

Support Cayuga Health

with a gift of any size

during the first half of

Cayuga Health Giving Day

on June 30th.

GET A LITTLE

Ask 4 - 5 of your

coworkers/friends/family

members to support

Cayuga Health Giving Day

with a gift of any size

during the campaign on

June 30th.

GO SOCIAL

Reach out to your network

(utilize social media, email,

phone, or whatever medium

they are most comfortable

with) to promote Cayuga

Health Giving Day, recruit

additional Champions and

encourage donations.

Become A Champion

HOW TO CREATE YOUR PROFILE AND PERSONAL SHARE LINK

Follow the steps outlined in this Champion Toolkit Guidebook to successful on Cayuga Health

Giving Day June 30th.

Make sure you always copy and paste your share link when you post about your passion to

social media or send emails. If your audience doesn't click on your personal link to make their

donations, that money won't be counted towards your personal goal. Share often!

STEP 1. On the website: cayugagivingday.org, CLICK the hospital you wish to be a Champion for.

Step 2. CLICK Fundraise.

Step 3. Create your log-in information. (You will always need to go to givegab.com to access

your page once created). CLICK Submit.

Become A Champion

Step 4. You are now a Cayuga Health Giving Day Champion! Your sharable link will be

displayed. Share often on June 30th via email and social media! CLICK Manage Fundraiser

to customize your personal page that people will see when they click your link.

Step 5. When you click Manage Fundraiser, you will be directed to enter the login information

you created in Step 3. CLICK Let’s Go!

Become A Champion

Welcome to your dashboard. You can see any organizations you have participated with

through our Giving Day partner GiveGab, see donations you have made, and fundraising

pages you have created.

Step 6. CLICK Toolkit to personalize your page.

Become A Champion

Step 7. Welcome to your Fundraising Toolkit! This is where you can customize your personal

page with a photo, personal story, fundraising goal, and video! This is also where you can

easily share your page with all of your contacts. First, CLICK Tell Your Story.

Step 8. Let everyone know why you are fundraising for the hospital you have chosen. Make it

personal and share why everyone else should be encouraged to donate. Next, set your

fundraising goal. We encourage our Champions to have a goal of $500, but any amount is

appreciated and critical to our needs. You can either share an image that will be next to your

story, or you can add a video (youtube or vimeo).

Become A Champion

Step 9. When you receive the email from us that donations are open, log into your page and

be the first to make a donation to your personal page on Cayuga Giving Day. Show everyone

your commitment of being a Fundraising Champion.

Step 10. Don’t forget to also set your profile picture. This is what people will see when they

click on your personal link and see your page.

Become A Champion

Step 11. Congratulations! You are ready to go! Read on for more about setting your goal,

sharing your page, and giving thanks to your donors.

Thank you so much for being a Cayuga Health Giving Day

Champion for #CayugaGivingDay!

Become A Champion

Set A Goal What should my Cayuga Health Giving Day

Goal Be?

Set a goal that is achievable, but a bit of a stretch. You should have an idea where 70-80% of

your donations will come from, either from email or phone conversations with potential

donors, but leave it a little open for surprises! We encourage our Champions to have a goal of

$500, but any amount is appreciated and critical to our needs.

You can keep raising

money beyond your

goal amount, it is not

a cap!

Connect With

Your Audience

HOW DO I GIVE A LITTLE?

Using your personal link on June 30th to make

a gift of any size on cayugagivingday.org

to the fund you are passionate about!

HOW DO I GET A LITTLE?

Using your personal link, send an email to at

least four of your friends.

Share your link on all your social media pages

and tag a friend so they will see it.

Use the sample email and social media

content on the Champion Toolkit page to help!

DONATE

Step 1. Log into givegab.com. CLICK Toolkit.

Connect With

Your Audience

Step 2. It’s time to share your passion and send out emails to your contact list! CLICK Reach Out.

Step 3. You can either directly send an email, or CLICK Access Contacts.

Connect With

Your Audience

Step 4. CLICK on your email box and follow the prompts to upload your contacts and send several

emails all at once!

Step 5. CLICK Send Email under Reach Out.

Connect With

Your Audience

Step 6. An email template will automatically populate for you. If you uploaded your contact list, it will

be filled in as well. If not, feel free to enter email addresses individually, remembering to put a

semicolon between each.

Enter an eye-catching Subject Line that will help encourage your audience open your email. Some

examples: “Asking A Personal Favor….”, “This is important to me”, “Cayuga Giving Day Needs

You!”

We have populated email content for you from your personal story and you are welcome to send

your message as-is, but we encourage you to continue to personalize your message so your friends

and colleagues know it comes from you.

Once you are excited about your message, CLICK Send and watch as donations roll in!

What Should

I Post? How Do I ‘Go Social’ During Cayuga Health

Giving Day?

PARTICIPATE IN SOCIAL MEDIA CHALLENGES

Keep watching our social media pages all day on June 30th for multiple challenges to get your

donations matched! You will also have the chance to win prizes while supporting Cayuga Health

Giving Day! Follow Cayuga Medical Center and Schuyler Hospital for updates!

SHARE YOUR LINK

Post about why you are supporting Cayuga Health and your chosen fund and encourage people

to give with your personal share link. Share your link multiple times throughout the day on all of

your social media platforms. The more you share, the more people will see!

SEND EMAILS

Sending personal emails is a great way to ask your community to support the hospital and fund

you are passionate about. Utilize the provided email templates to encourage your network to

donate on June 30th.

“What is interesting is the power and the impact of social

media… So we must try to use social media in a good way.”

- Malala Yousafzai -

What Should

I Post? How Do I ‘Go Social’ During

Cayuga Health Giving Day?

You can share your link right from your Toolkit to Facebook and Twitter!

Step 1. Log into givegab.com and CLICK Toolkit.

Step 2. CLICK Share Socially.

What Should

I Post? How Do I ‘Go Social’ During

Cayuga Health Giving Day?

Step 3. You can Copy and Paste the provided link to your page into your social media accounts, or

CLICK the icon of the social media platform you wish to share to. You will be directed to securely log

into the platform of your choice. Available for Twitter and Facebook only through this site.

It is important to share frequently on your social media to reach as many people as possible. We will

have frequent challenge announcements, video shares, and progress updates. Let your followers

know how you are doing and directly call them to action by tagging them in a post!

Find Cayuga Giving Day Social Media Downloads (Images, Cover Photos, Badges) on the

cayugagivingday.org website in the menu bar under Downloads.

You can follow Cayuga Medical Center or Schuyler Hospital and share their Cayuga Giving Day

posts too!

Don’t forget to add the hashtag: #cayugagivingday

Express

Gratitude

SAY THANK YOU

As a Champion, you should have a personal commitment to helping your audience

feel appreciated and that you value their donation and support. Say thank you and

update your audience throughout the day on your social media channels and/or

through email with progress towards your goal. Thank people on social media and

write individualized emails at the end of the campaign. Handwritten thank you notes

are always in style and very appreciated by the majority of donors.

THANK

YOU!

THANK

YOU!

THANK

YOU!

THANK

YOU!

Express

Gratitude

Step 1. Log into givegab.com and CLICK Toolkit.

Step 2. CLICK Give Thanks.

Express

Gratitude

Step 3. Once you have donors, you can send an email of gratitude right from this link. There will be

templates provided, but it is always great to customize your message and make it personal. It’s also

fun to give your donors a shout-out on social media and tag them so all of their friends can see

what is happening too. The more eyes on Cayuga Health Giving Day, the more successful it will be!

Don’t forget to add the hashtag: #cayugagivingday

? Need

Guidance?

We are here to help you be a successful

Cayuga Health Giving Day Champion!

If you have questions setting up your profile, communicating with

your network, or just want to learn even more, please reach out to

us! We are here to help!

Cayuga Medical Center Foundation

Steph Bailey…..607.274.4106….sbailey@cayugamed.org

Schuyler Health Foundation

Tiffany Bloss…...607.873.3189….blosst@schuylerhospital.org

Thank you for helping us be

Safer Together. Stronger Together. Right Here.

cayugahealth.org