It was founded in 1867 by HENRI NESTLE. Was listed no.1 in fortune global 500 as the World’s most profitable corporation. Ranked no.13 in FT global 2011 with market capitalization of $200 million. Has 449 factories in 86 countries and employs more than 3,28,000 people. Mainly deals in chocolates, milk products, maggi,

soup, sauce, coffee, tea, milkmaid, and mineral water etc.

It’s factories in india are in Moga (Punjab), Choladi (Tamilnadu), Nanjagud (Karnatka), Samalakaha (Haryana), Ponda (Goa)

INTRODUCTION

Uses the same symbols worldwide. “think globally and act locally” Product formulation vary to suit cultural differences.

Nestlé :Advertising Strategy

Reduce prices and introduce

smaller packages for products to make them affordable has also implemented many promotional schemes. The company has also promoted there products like giving free samples of the new products free with old popular and famous product.

Nestlé :Advertising Strategy

It also came up with products

which will target the children like fruitips, milky bar choo, nestle Chinese maggi noodles. In the spirit of catering to Indian tastes magi introduced magi pickles in five variants benchmarked to give her “ghar ka swad”.

Nestlé :Advertising Strategy

Nestlé launches new campaign for Kit Kat,uses animation for the first time in India. It urges busy youngsters to take a break and notice the fun events in their surroundings.

Nestlé :Advertising Strategy

Nestlé :advertisement

“Good Food Good Life” "Nestlé is the largest food company

in the world. But, more important to them is to be the world's leading  food company”.

Social Responsibility

• In 2006, Nestlé became the first organisation to adopt creating share value approach

• Nestlé has focused its Creating Shared Value efforts and investments on three areas – nutrition, water and rural development – as these are core to our business activities and vital for our value chain.

• CSV builds on a strong base of performance in environmental sustainability and compliance

.

Social Responsibility

Goals met by Nestle

• Eradicate extreme poverty and hunger

• Achieve universal primary education

• Promote gender equality and empower women

• Reduce child mortality

• Improve maternal health

• Ensure environmental sustainability

• Develop global partnerships

Social Responsibility

• Milking machines were provided to the farmers maintaining large dairy farms

• Investing in renewable sources, such as spent coffee grounds and wood from sustainably managed forests as well as solar and wind energy.

Social Responsibility

As for social responsibility, the company says its education programs have reached 9 million people.  And by changing the recipes of its foods, it has eliminated 75,000 tons of trans fat from its products, along with 15,000 tons of salt and 638,000 tons of sugars. Nestlé is also the largest fortifier Of foods with vitamins and minerals

Social Responsibility

• Veterinary services are provided free, and medicines provided at wholesale cost

• Nestlé India supports local schools, helps in the maintenance of public parks and green belts, facilitates blood donation camps and health awareness programs

• Reducing greenhouse gas (GHG) emissions from our operations by improving energy efficiency, switching to cleaner fuels

The Nestlé Group is one of the first companies achieving the Certification of Clean Industry for all of its factories

Social Responsibility

FORMS OF CSR ASPECTS:

EMPLOYEE SAFELY: Nestle ensures safety for employees and the improvement in labor quality.This allows the workers to increase their knowledge and skill,which resulted ininnovation. Innovation increases the company‘s comparative advantage in the competition. 

Corporate Social Responsibility (CSR)

ENVIRONMENT: Nestlé planted 750,000 trees in

Malaysia toprotect the river ecosystem as part of a reforestation project.The company also plans to reduce 5% water per 1 ton of production to reduce water pollution.

Corporate Social Responsibility (CSR)

The above image shows forest seedlings being transported to planting areas.

SOCIETY:Nestle has constantly innovating and

changingtheir products to fulfill their customer’s

need.Nestle plans to double number of

nutrition andphysical activity education around the

world

Corporate Social Responsibility (CSR)

Topic Commitment Key short-term goal

Water Improve our water management further and continue to use water sustainably.

To reduce water consumption and water discharges on a comparable basis by a further 10% by 2015.

Climate change mitigation

Target the reduction of greenhouse gas (GHG) emissions from our direct operations, with an emphasis on energy efficiency, cleaner fuel and renewable energy. Expand the roll-out of natural refrigerants.

To reduce GHG emissions on a comparable basis by 5% by 2015.

Energy efficiency

Pursue our energy efficiency programmes across our operations.

To achieve energy efficiency improvements of at least 5% by 2015.

Biodiversity Develop and extend our systematic methodology, launched in 2011, for the assessment of biodiversity sensitivity around our operations.

To source palm oil only from sustainable sources by 2015 and to help achieve zero net deforestation by 2020.

Waste and recovery

Achieve zero waste and the full recovery of unavoidable by-products

To reduce waste for disposal on a comparable basis by 5% by 2015

Social Responsibility

Rural Development

INDIA: Clean Drinking Water Project And WaterEducation Programme For Children:

The project has benefited More than 17000 children And even the farmers Were made aware to Make proper use of waterduring their farming activities .

PHILIPPINES: SUSTAINABLE COFFEE FARMING

TRAINING PROGRAMME:

It encourages farmers to plant other crops in-between rows of coffee trees,to provide Them with additional income.

Rural Development

Rural Development MALAYSIA:

Contract Chilli Farming Project:Nestlé provides the rural farmers with

technicalSupport in the field of Chilli

processing. 80% of the chillies produced,are purchased by Nestlé which are been used in

MAGGIE CHILLI SAUSE.

A proud farmer from Kelantan, Malaysia Whose chillies are used In  Maggie Chilli sause.

Rural Development

NIGERIA: Quality Grains Project And Awareness

Campaign For Controlling Mycotoxins:

Aims at reducing high levels

of mycotoxins which effect cereals, dry fruits and nuts due to humidity and poor storage practices.

Rural Development

IN INDIA:

Nestle Agricultural Services has used the experience gained by nestle in different Parts Of the world to set up a system of direct and Efficient contact with the farmers in India.

IN PAKISTAN:

Joint Venture For Driver Training: Nestle Pakistan joined hands with the National Highway and the Motorway Police(NHMP) for Drivers safety training.

Rural Development

IN ETHIOPIA:

Water Efficiency Coffee Bean:Research for water efficient Coffee bean varieties: screening for plant characteristics related to water efficiency has recently started Particularly in Ethiopia.

Rural Development

IN SOUTH AFRICA: Ice Cream On Wheels: Nestle recognises the importance of Enterprise development to eradicate Poverty. The ice cream on Wheels initiative was launched 2006

Rural Development

Presented by-SHUBHAMPATRICIASUMANPOOJASHRUTI

RASHMI