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2017 SPONSORSHIP DECK 14TH ANNUAL CLASSIC
2017 SPONSORSHIP DECK
14TH ANNUAL CLASSIC
ABOUT THE FEST
Now in its 14th year, the San Diego Bay Wine + Food Festival® is the largest
wine and culinary classic on the West Coast and is a signature event
for the city of San Diego. The weeklong festival features wine tasting
seminars, cooking classes by James Beard Award-winning chefs, intimate
luncheons with hand-selected wine pairings, and unforgettable celebrity
chef dinners. The Festival culminates on Saturday at the star-studded
Grand Tasting Event held on the magnificent San Diego Bay.
GOLF INVITATIONAL
The San Diego Bay Wine + Food Festival kicks off the week of events with the
Golf Invitational. This 18-hole course features culinary tasting holes, wine, brewery
and spirit experiences, and hole challenges complete with over-the-top prizes
from our sponsors. Reception and awards ceremony wrap up the day with
dessert bar and prizes.
Date: Sunday, November 12
Attendance: 144
OPENING NIGHT SERIES
This unforgettable dinner series puts guests in the hands of some of the country’s
most talented chefs.
Previous Opening Night events have included:
• Mercy of the Chef Dinners
- Chefs Jason McLeod, Ironside Fish & Oyster + Stephanie Prida, Manresa
- Chefs Andrew Deckman, Deckman’s En El Mogor + Renee Erickson, The Whale
Wins, Boat Street Café, Walrus and the Carpenter, Barnacle
- Chefs Andrew Bachelier, Campfire + Jason French, Ned Ludd/Elder Hall
- Chefs Christine Rivera, Galaxy Taco + Steve Santana, Taquiza
• Bayless, Plascencia, and White Opening Feast
- Chefs Rick Bayless, Javier Plascencia, Chad White | Bracero Cocina
• Comer Conmigo: Dinner. Tequila. Wine.
- Chefs Nate Appleman, Chad White | Común Kitchen & Tap
• Uncorked
- Bites from Analog + Sips from Stella Artois, Michael-David, Jessie’s Grove, LoCA,
Sidney Frank Importing Co. | Analog Bar
Date: Monday, November 13
Attendance: Varied
TACO TKO
The Taco TKO is back for its sixth annual competition to settle the score on who
is serving up the best fish taco in San Diego! This mouthwatering battle features
12-15 of the city’s top chefs competing head-to-head in a showdown that is as
equally good for your taste buds as it is for your conscious. This signature event
features unique beer and tequila stations, plus live music for a pumped up tasting
experience attendees won’t forget. Awards are given for Judge’s Choice and
People’s Choice. Each winner walks with cash and some serious bragging rights.
Taco TKO venues have included:
• Stone Brewing World Bistro & Gardens
• Quartyard San Diego
Date: Tuesday, November 14
Attendance: 600 - 800
CULINARY ICONS DINNER
A star-studded evening with epic culinary talent that will leave taste buds
mesmerized. Proceeds from the event’s auctions benefit student scholarship funds
for continuing education in the culinary arts, oenology, and hospitality industries.
For 2017, we are excited to invite Western Chefs belonging to the Relais &
Châteaux to San Diego for an unforgettable evening of culinary excellence.
William Bradley | Addison
Louis Moskow | 315 Restuarant & Wine Bar, Inn at 5 Graces
Matt Zubrod | The Little Nell
Previously Featured Chefs have included:
Michael Antonorsi | Rick Bayless | Michelle Bernstein | David Bull | Sam Burman
James Campbell Caruso | Kim Canteenwalla | Justin Cogley | Suzette Gresham
Bernard Guillas Dean James Max | Gavin Kaysen | Mark Kropczynski | Peng S. Looi
Grant MacPherson | Rick Moonen | Makoto Okuwa | Javier Plascencia
Marcus Samuelsson | Kerry Simon | Jon Sloan | Andrew Spurgin | Sutti Sripolpa
Alex Stupak | Rich Sweeney | Robert Wiedmaier | Roy Yamaguchi
Date: Thursday, November 16
Attendance: 150 - 300
Highlighting food, wine, and travel trends, the San Diego Bay Wine + Food Festival
brings together culinary expeditions and tastings that explore the next big thing in
food and beverage.
Previous series have included:
• In the Spirit | Whisk(e)y
• SWISH: Serious Sips + Urban Eats
• SWISH: Burger Bash
• Expedition: Baja
• Expedition: Tuna Harbor Dockside Market
Date: Monday, November 13 - Friday, November 17
Attendance: Varied
SPECIALTY SERIES
LUNCHEONS + DINNERSExclusive
These boutique, exclusive events give guests the opportunity to experience wine
and food like never before. With over-the-top chef tasting menus and specially
curated wine pairings, these luncheons and dinners create truly unforgettable
memories.
Previous experiences have included:
• Bounty of San Diego Ranchers, Farmers + Fishermen with Chefs Suzette
Gresham, Gale Gand, Aron Schwartz
• Ocean-to-Table Luncheon with Chefs Bernard Guillas, Rick Moonen, Dean
James Max, Evan Cruz, Amy DiBiase, Jason McLeod, Ron Oliver, Rob Ruiz,
Andrew Spurgin
• Black & White Truffle Experience with Chefs Suzette Gresham and Accursio
Lotà
• 100 Years of Inspiration & Innovation: Trailblazing Cuisine Throughout the
Century with Chefs RJ Cooper, Katsuya Fukushima, and Sam Burman
Date: Monday, November 13 - Friday, November 17
Attendance: Varied
TASTING EXPERIENCESUnique
From highly allocated bottles to rare pairings, these intimate tasting experiences
provide a unique setting for guests to sip their way through some of the most
stunning wines and spirits created.
Previous tasting experiences have included:
• Raw Exposure: Oysters + Sauvignon Blanc
• Chateau Montelena 10-Year Vertical Luncheon
• The Great Spanish Wines of Vega Sicilia’s Unico
• 1,000 Point Tasting Featuring Master Sommelier Fred Dame
• Pappy Van Winkle Tasting Experience
• Latour Tasting
• California Cult Classics
Date: Monday, November 13 - Friday, November 17
Attendance: Varied
SommCon® is a leading conference and exposition for education and training of
beverage professionals and serious enthusiasts. Held November 18-19, 2016, in San
Diego, CA, the conference brought together industry professionals of all levels to
discuss, develop, and lead the conversation on the business of wine.
SommCon’s® education is built by industry thought leaders for trade professionals
and serious enthusiasts who have a passion for wine and spirits and an unyielding
quest for knowledge. Attendees learned and tasted their way through keynote
sessions and educational classes, complete with a trade-only tasting and expo.
SOMMCON®
THE TASTING AT SOMMCON
From beginners to Master-level Sommeliers, this Friday night tasting event
has something for everyone. Guests have the opportunity to taste from over
100 exhibiting wine, spirit, and brewery producers, while hob nobbing with the
industry’s top professionals.
Date: Friday, November 17
Attendance: 800 - 1,000
Experience The Vault at the Trade Tasting at SommCon®. Not only do guests sip on over
100 exhibiting wine, spirit, and brewery producers, but they enjoy access to The Vault, an
exclusive area of highly allocated wines curated by the Festival Producers.
Wines from The Vault have included:
• Joseph Cellars Cabernet Sauvignon Limited Edition Release 2010
• Lieff Cabernet Sauvignon Auberge Road Vineyard 2012
• Behrens Family The Collector 2011
• Coho Cabernet Sauvignon Summit Vine Ranch Diamond Mountain Napa Valley 2012
• Guarachi Pinot Noir Sun Chase Vineyard 2013
The Vault
®
GRAND TASTING
Held on San Diego’s Embarcadero Park North, the Grand Tasting is truly one of
the most exciting luxury events of the year. Featuring over 170 winemakers, spirits
and breweries, gourmet foods, restaurants, live music, culinary demo stages, the
Grand Tasting is set against a backdrop of sailboats and the magnificent San Diego
shoreline.
Features include:
• VIP Experience
• Chef of the Fest Competition
• Culinary Demo Stage
• Live Entertainment
• Experiential Brand Build Outs
• Swag + Sampling
• Celebrity Chefs, Tastemakers, Influencers
Date: Saturday, November 18
Attendance: 5,000
CHEF OF THE FEST
Sixty of San Diego’s top fine dining chefs go head-to-head to compete in the “Chef
of the Fest” competition, where celebrity chefs and local culinary all-stars judge
each dish in a blind taste test.
Prize packages awarded to the “Chef of the Fest” winners have included a 12-
day Celebrity Cruises’ Mediterranean Cruise, 2 round-trip tickets from Southwest
Airlines, Maui Jim Sunglasses, a weekend getaway to Las Vegas, consultations
with a strategic restaurant planning and development company, features in
Cooking Light Magazine, cash prizes and more. Additionally, the “Chef of the
Fest” First Place Winner will return to the 15th Annual San Diego Bay Wine + Food
Festival as a headlining chef, with special appearances throughout the week.
Chef of the Fest Winners:
• Executive Chef Mark Kropczynski, US Grant Hotel / Grant Grill - 2016
• Executive Chef Aron Schwartz, Marina Kitchen - 2015
• Executive Chef Duvinh Ta, Jake’s Del Mar - 2014
• Chef/Owner Rich Sweeney, R Gang Eatery - 2013
• Executive Chef Tommy Fraioli, Sea Rocket - 2012
AFTER PARTY
Raise a glass as we toast to another indulgent week of the San Diego Bay
Wine + Food Festival at this over-the-top late night after-party. Hosted at an iconic
Downtown San Diego venue, guests taste custom bites designed by celeb chefs
and sip from custom mixology stations.
After Party locations have included:
• Pacific Standard Coastal Kitchen
• Kettner Exchange
• The Coronado Terrace at the Marriott Marquis San Diego Marina
Date: Saturday, November 18
Attendance: 150 - 200
The San Diego Bay Wine + Food Festival partners with Fast Forward Futures to
raise scholarship funds for continuing education in the culinary arts, oenology,
and hospitality industries. Funds for the scholarships are raised during the live
auction at the Scholarship Dinner, where items such as big bottle formats, jet-
setting vacation packages and items perfect for the wine and food enthusiast are
auctioned.
Auction + Scholarship
Chefs, Somms, Authors, Experts
Nate Appleman Rick Bayless Michelle Bernstein Richard Blais David Bull
Joe Spellman, MS
Kim Canteenwalla JamesCampbell Caruso
Fred Dame, MS Eric Entrikin, MS Tim Gaiser, MS
Laura WerlinAlex Stupak Roy Yamaguchi
Marcus SamuelssonRick MoonenGrant MacPherson Makoto OkuwaMarjoryMeek-Bradley
Gale Gand Suzette Gresham Bernard GuillasDavid Glancy, MS Cosmo Goss
Erling Wu-Bower
Past Participating
and m
ore!
Attracting over 9,000 wine and food enthusiasts and industry tastemakers at this
seven-day event, the San Diego Bay Wine + Food Festival appealed to an affluent
consumer of wines and luxury lifestyle goods and services.
• Attendee median age: 30-45 years
• 48% of attendees have an annual household income of over $100,000
• 44% of 2016 attendees have also attended in years past
• 29% stay in a San Diego hotel during the week of the Festival
• Of those that stay in a hotel, 71% of attendees book their rooms for more than
one night
Audience Demographics
*2016 statistics
*
Marke
ting O
utlin
eThe 2016 San Diego Bay Wine + Food Festival utilized an integrated marketing
strategy, which included:
• Weekly Electronic Newsletters (66 broadcasts total = 909,906 subscriber
impressions)
• Print, radio, and online advertising
• Outdoor advertising with 94 street banners along Harbor Drive and Market
Street in Downtown San Diego
• 16 billboards placed in various locations around San Diego County
• 15,000 copies of En Bouche Official Festival Magazine distributed to Festival
attendees, AIWF and Chaîne members, San Diego Magazine subscribers, and
local restaurants, retailers, wineries, and hotels
• 2,500 posters and 8,500 postcards distributed to restaurants, retailers, coffee
shops, wine bars, wineries, farmer’s markets, and community events pre-event
in San Diego County
• Print out-of-market ads in Cooking Light Magazine, Wall Street Journal, 101
Things Orange County, 101 Things Los Angeles and Imbibe
• Print local ads in 101 Things To Do, Dining Out, San Diego Magazine, Ranch
& Coast, Modern Luxury San Diego Magazine, San Diego Home & Garden
Lifestyles, and San Diego CityBeat
• Website banner ads on Ranch & Coast, Local Wally, 101 Things To Do, Discover
SD, San Diego Magazine, and Imbibe
• Email newsletter inclusion in 101 Things To Do, Just My Ticket, Locale, Wall
Street Journal, Imbibe San Diego Home & Garden Lifestyles, San Diego
Magazine, VinVillage, and Yelp
• Dedicated e-blasts through Fast Forward Events, San Diego Magazine, Ranch
& Coast, San Diego Restaurant Week, Nubry, Just My Ticket, and Cooking Light
Magazine
• Local and national media partnerships with Cooking Light, Imbibe, San Diego
Magazine, Dining Out, KPBS, NBC7.com, VinVillage Radio, and Yelp.com
• Local and out-of-market radio promotions through KPBS and VinVillage
• Over 9,000,000 website hits to sandiegowineclassic.com
Total Advertising, Promotions, + Marketing Collateral Impressions = 115,452,848
Publi
c Rela
tions
Outli
neThe San Diego Bay Wine + Food Festival appeared in a number of features and
articles leading up to the event resulting in over 230 million impressions. The
following are a few highlights of 2016 coverage:
• KUSI segment on 11/10/16 – Four live segments at Ironside Fish & Oyster
previewing the San Diego Bay Wine + Food Festival
• Fox 5 segment on 11/14/16 – Two on-site segments featuring the Lexus Grand
Tasting and Pizzapalooza with live demonstrations from Chef Rob Ruiz, Chef
Bernard Guillas, and pizza makers, Spinelli Catering and Buona Forchetta
• Fox 5 segment on 11/16/16 – In-studio segment Wine Wednesday segment
featuring preview of specialty dinners, the Bounty of San Diego Dinner, and
Sicillian Grand Wine Dinner
• CW 6 segment on 11/15/16 – In-studio segment previewing the Fish Taco TKO
with Rick Moonen and live demonstrations from PB Fish Shop, Casanova Fish
Tacos, and The Promiscuous Fork
• KUSI segment on 11/17/16 – Four live segments at Dinner with the Culinary Icons,
the 2016 Scholarship Dinner, at Marriott Marquis San Diego Marina featuring chef
interviews and behind-the-scenes footage in the kitchen and at the actual event
• CW 6 segment on 11/18/16 – Two in-studio segments previewing the Lexus
Grand Tasting with participating chefs and sponsors
• NBC 7 segment on 11/19/16 – On-site coverage from the Lexus Grand Tasting
• KUSI segment on 11/19/16 – Four live segments at the Lexus Grand Tasting
• Pre-event radio coverage on KYXY 96.5, Energy 103.7, CRN Radio, and SoCal
Restaurant Show
• A social media campaign resulting in 400,000 impressions
• Online articles and mentions in BizBash, Coast News, San Diego Magazine, UT
San Diego, Food & Beverage Magazine, Locale Magazine, Discover SD, Forbes
Traveler, Eater, NBC 7 San Diego, Pacific Magazine, San Diego CityBeat, San
Diego Downtown News, SD Entertainer, Imbibe Magazine, Thrillist, and Zagat.
• Print newspaper and magazine articles and mentions in Westways Magazine,
Coast News, UT San Diego, Ranch & Coast, San Diego Magazine, San Diego
Home & Garden, San Diego Downtown News, and Pacific Magazine.
• Over 12 press releases distributed.
• Weekly Electronic Newsletters (26 broadcasts total = 908,906 subscriber
impressions).
• Over 48 online calendar postings on ABC 10 News San Diego, Discover SD,
Event Setter, Eventful, FINE Magazine, Fox 5 San Diego, KPBS.org, Local Wine
Events, NBC 7 San Diego, OC Register, San Diego Magazine, UT San Diego, Yelp,
and more.
Total PR Impressions = 248,831,285
The C
ampa
ign
Presort StandardU.S. Postage PAID
Permit 751San Diego CA
NOVEMBER 14-20, 2016
Sponsors:
SPECIAL HOTEL SAVINGS + PACKAGES AT THE Marriott Marquis San Diego MarinaBook Today by calling 877-385-9595, available while rooms last.!
The most highly acclaimed culinary event of the year hits America’s Finest City for the largest, most talked about celebration of food, wine and all things delicious. Over 40 events feature celebrity chefs, local culinary masters, hundreds of winemakers, brew masters and artisans, and the unforgettable Lexus Grand Tasting.
Partially benefitting culinary, hospitality, and enology scholarships for students and professionals awarded by the Chaîne des Rotisseurs, Fast Forward Futures, and Women's Wine Alliance.
Produced by:
TICKETS & HOTEL PACKAGES | sandiegowineclassic.com
! SanDiegoBayWineFoodFestival
" SDBayFest
# SDBayWineFest
#SDBayFest
EN BOUCHET h e O f f i c i a l P u b l i c a t i o n o f t h e S a n D i e g o B a y W i n e + F o o d F e s t i v a l ®
Hot Fall Foodie AdventuresSoCal’s Largest Wine & Food Festival Returns Nov. 14-20
Michelle Bernstein, Marcus Samuelsson, Rick Bayless, Javier Plascencia, Rick Moonen,
Bernard Guillas, Aron Schwartz, Andrew Spurgin
SommCon® Is Back!Wine’s Most Influential Leaders Head to San Diego
Tickets for the Festival Available Online: sandiegowineclassic.com
Dinner with the CULINARY ICONS
Presented by Lexus
Tickets and Hotel Packages:SANDIEGOWINECLASSIC.COM
N O V E M B E R 1 4 - 2 0 , 2 0 1 6
#SDBayFest SanDiegoBayWineFoodFestival! SDBayWineFest"SDBayFest#
Over 40 Events, Celebrity Chefs & Culinary Masters
Hundreds of Winemakers & Brewmasters
Lexus Grand Tasting, Epicurean Expeditions, Live Music & More
Produced by:
Partially benefitting culinary, hospitality, and enology scholarships for students and professionals awarded by the Chaîne des Rotisseurs, Fast Forward Futures, and Women's Wine Alliance.
®
NOVEMBER 14-20, 2016
Enter to Win the Ultimate Festival Getaway!sandiegowineclassic.com
2016 Official Postcard
2016 Official Poster
TICKETS & EVENT INFORMATIONsandiegowineclassic.com
BaylessRick
SamuelssonMarcus
BernsteinMichelle
N O V E M B E R 1 4 - 2 0 , 2 0 1 6
presented by
Dinner with the
Culinary Icons
TICKETS & EVENT INFORMATIONsandiegowineclassic.com
MoonenRick
PlascenciaJavier
GuillasBernard
SchwartzAron
Marriott Marquis San Diego MarinaNovember 17, 2016
@SanDiegoBayWineFoodFestival! @SDBayWineFest"@SDBayFest#
#SDBayFest
®
Overall ImpressionsOver 9,000Attendees throughout the week
115,452,848Advertising & Marketing Collateral Impressions
248,831,285PR Impressions
394,293,855Total Impressions
*2016 statistics
*
CONTACT US
Michelle Metter
Partner
619-312-1212 ext. 101
www.sandiegowineclassic.com
Produced By:
Chris Finn
Associate Director, Sponsorship Development
619-312-1212 ext. 112
