#1. More warmth. Less Spam Users hate their walls being filled
up by repeated posts from the page. Theres a clear line between
Updates and Spam
#2. Fans like free stuff Ok you dont have to be Santa Claus.
But maybe the one push it takes for someone to be your fan over
your competitor is to give him or her a tshirt. His 20 friends see
him wearing that t-shirt. Think about it.
#3. Its another website The sooner you realize it, the sooner
youll find out that the long tail isnt so long
#4. Invite them to your world Stream live, post pictures of
events and the office, free invites.. However you want to do it,
invite them to your world with exclusive content. Imagine yourself
to be Willy Wonka, and your fans with golden tickets.
#5. You maybe your fans superstar. Make him yours You know why
fans carry cameras and autograph books? They want to make their
stars life part of theirs. Showcase such fans on your fan page and
youll be loved for it. If youre a Beatle, they might even scream
and go unconscious
#6. Show you care. Your fan will too If your intention is
noble, there's nothing wrong in letting your fans think so as well.
Giving back through CSR using your fan page is not blowing your own
trumpet. Its letting the fans blow it along you get my drift.
#7. Facebook ads are always ugly, So you wont be hated for it
Facebook ads arent intrusive, They're pushed to an obscure corner
and they look just plain bad no matter how big ass your brand is.
So it doesnt hurt taking them out to promote your page within
Facebook
#8. Fan pages shouldnt be controlled. Fans are allowed to go
crazy Your fans are more responsible as a collective group about
your brand than you may be. So its ok to let them run it. Theres
nothing more cool than letting a fan be a part of the maintenance
of your fan page
#9. Dont shut down replicates Actually you should since its
better having just one page which all fans could be a part of. But
dont shut them down Invite their admins to run your page instead.
They were nice enough to have built one for you, so you better be
nice.
#10. If they complain, dont hug them a month later See thats
just weird. IF they have a gripe, talk to them instantly. You want
a fan pissed off for over a week or just a day?
#11. Your fans are the best research team you have They know
your brand inside out. At least some of them would, so take their
word for it and get it out of them. Build the fan page together,
better your products or even discuss your next ad.
#12. Your fans wont buy. Not unless you make them feel special
They took the effort of being your fan and seeing your updates and
you still sell them a 2 buck burger for 2 bucks? For shame..
#13. Your fans are your army. Fight wars with them No not
lawsuits. But there's nothing wrong in having a bit of fun with
your competition or even better when they're not your competition.
If you dont believe me ask CNN or Youtube
#14. A good app a day is better than advertising any other day
An app designed that leads people to your fan page has better CPM,
CPC and LIL BO BEEP than a banner
#15. Always have learnings that number to a multiple of 5 Cos
it sounds better than 14 learnings or 16 learnings.
#16. Thank you This is not a learning Axon Alex
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