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TABLE OF CONTENTS
INTRODUCTIONAbout FASHION IN KOREA P.02
15 KOREAN DESIGNER
FASHION BRANDS
BYMOU (JEON TAE WOOK) P.03
FASHION/WOMEN
CONTROL CLOTHER (LEE JI YOON) P.07
FASHION/WOMEN
COURONNE (SUK JUNG HYE) P.18
BAG/WOMEN,MEN
CRAYON (LEE HYE SUN) P.25
ACCESSORIES/WOMEN
CRES.E.DIM (KIM HONG BUM) P.30
FASHION/WOMEN
DOHO (DO HO) P.35
FASHION/WOMEN
07
P.40 JUDY AND JOSHUA (JOSHUA, MYUNG )
FAHSION/WOMEN
P.44 LUCKY CHOUTEET (KIM JAE HYUN)
FASHION/WOMEN
P.49 RE;CODE (HAN HYUNG AE)
FASHION/WOMEN,MEN
P.54 SLOG (ENYA K & JUNE JU)
FASHION/WOMEN
P.59 SUECOMMA BONNIE (LEE BONNIE)
SHOES/WOMEN
P.65 THAVMA (LEE SOO JUNG)
BAG/WOMEN
P.71 TORERO (LEE KYUNG MOOK)
BAG&SHOES/WOMEN
P.76 WISH (KIM HA KYUNG)
BAG/WOMEN
P.82 2PLACEBO (KIM SE HEE)
FASHION/WOMEN
44
30 71
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BYMOU’s 2014 S/S collection features modern and chic lines and various
point colors affiliated with gray, such as mint green, blush pink, and
burgundy, with the basic black.
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BYMOU
BYMOU, meaning “by
MOU(mode of u(you))”, is a
casual woman’s fashion brand
launched in 2010.. Bymou’s
concept is rocker chic, funky and
unique and targets women in their
20’s and 30’s who love and enjoy
fashion. Currently there is only
one by MOU line, but the brand
is developing three lines: w by
MOU (woman), m by MOU
(man), and k by MOU (kids).
Designer Jeon Tae Wook
·Website: http://www.bymou.com
·E-mail: [email protected]
·Full Story: http://goo.gl/gcnRZz
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“CONTROL CLOTHER has prepared four women’s wear designers
for the 2014 S/S”
A. CONTROL CLOTHER by Kye Hyeong Lee
This brand aims for the young women who are no longer girls. This brand retains
the freshness, playfulness, and tidiness of adolescence in a minimalist way.
B. CONTROL CLOTHER by Jeong Min Ahn
This brand is for women who have the charm and skills to deal with anything
that life throws her way. Using the panther as inspiration, the brand shows
feminine beauty with masculine ambition and power.
C. CONTROL CLOTHER by Min Jeong Yu
This brand’s clothes maximize the beauty of the human body by accenting or
revealing small parts. Never with excessive or stale designs, the brand presents
mostly easy to wear dresses and maxi skirts from trendy materials.
D. CONTROL CLOTHER by Eun Jeong Park
The inspiration for this collection comes from the beautiful celestial fairies. The
clothes are elegant and sexy, romantic, and soft, with East Asian influences.
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CONTROL CLOTHER
CONTROL CLOEHR is a
designer agency that aids in
launching new brands, domestic
and foreign distribution.
Currently, it is very hard for new
designers to launch a new brand
and compete with existing labels.
CONTROL CLOEHR solves
these new designer problems by
training designers and giving
them opportunities to launch
overseas.
CEO Lee Ji Yoon
·Website: www.controlclother.com
·E-mail: [email protected]
·Full Story: http://goo.gl/ypdkii
Ahn Jeong Min Yu Min Jeong Lee Kye Hyeong Park Eun Jeong
DESIGNERS BY CONTROL CLOTHER
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COURONNE
Couronne was launched by
designer Seok Jeong Hye, and has
been a part of Kolon Industries
since 2010. Couronne wants to
provide the consumer, who is tired
of everyday life, new and fun
bags, shoes, and accessories. The
brand combines the aesthetics of
Simplicity, Timeless Chic, and
Exquisite Colors to create a new
class brand in modern luxury.
Designer Suk Jung Hye
·Website: http://www.couronne.co.kr
·E-mail: [email protected]
·Full Story: http://goo.gl/uKql8v
A. Stephanie: The signature Couronne line
Meaning “crown” in Greek, this is the prime example of the “self pampering” in the Couronne philosophy and is receiving the
most attention. Made with new kind of independent leather that is light and sturdy, it is less prone to wear and tear from
daily use, practical, and pretty.
Material Cowhide
Size(cm3) 33(W) 23(H) 16(D)
Origin Made in Korea
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B. Heather: Luxury classic Heather series
The classic and sumptuous Heather series suggests a fashionable life with the highest quality leather and Couronne’s distinctive colors. The rare and expensive
alligator hide gives a posh feel. Using the best materials and exquisite craftsmanship, the products give off a delicate luster like ceramics.
Material Cowhide
Size(cm3) 29(W) 23(H) 11(D)
Origin Made in Korea
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C. Vanessa: Celebrity “It bag” series
The Vanessa gives a vintage and casual feel with a natural shrunken hobo bag style. It has been seen worn regularly by celebr ities like Kim Haneul, Girl’s Generation’s
Yoona, Song Yuri, T-ara’s Hyomin. This cross-body bag has lots of storage space, can match any casual style, and comes in a variety of sizes.
Material Cowhide
Size(cm3) 22(W) 25(H) 13(D)
Origin Made in Korea
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D. Chloe: Easy and chic Boston bag
Gives a luxurious and smooth beauty in a practical and chic basic style.
Material Cowhide
Size(cm3) 33(W) 23(H) 13(D)
Origin Made in Korea
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E. Jackie: Heritage series
Thanks to word of mouth, the Jackie has been gaining popularity from the Chungdahm fashionistas every season. This is item from Couronne is fashionable, practical,
and dignified.
Material Cowhide
Size(cm3) 33(W) 23(H) 13(D)
Origin Made in Korea
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CRAYON
Crayon, launched in April, 2012,
is an abbreviation of “Creative
Switch ON” meaning “color the
world with your own style and
diverse colors”. Crayon offers
handcrafted accessories that are
inspired from urban artwork in
fresh and diverse colors.
Designer Lee Hye Sun
·Website: http://www.icrayon.co.kr/
·E-mail: [email protected]
·Full Story: http://goo.gl/TCiJg2
Square Lace Necklace
Square lace necklace Inspired by natural stones. The
Elegant and Luxurious.
Gold Lace Necklace
T-Shirts or knit dress with gold lace necklace is a good
match. One point of elegant necklace, Black and White,
Gray, Khaki, Red is the point.
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Oriental Lace Necklace
The first time this season, The oriental feel to apply the
Oriental lace necklace. The necklace is made by hand and
the more elegant, delicate. Suitable for a wide range of
fashion.
Cross Necklace
The following short and long cross-shaped, cross necklace. If a black
dress with coordinating, you will be the fashionistas. Gold plating the
color is beautiful, is not easily discolored.
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SO Bon Necklace
SO Bon items is inspired by modern architecture modeling. Gradient
effect seems even more mysterious. If Black & Beige or White color
with coordinating, you are remarkable.
Triangle Necklace/Bracelet
Released and sold our the same day, after continuously popular hit-item. Orange,
Yellow, Green, Ivory, Black & White, Wine etc... to be released in a variety of colors.
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“CONCEALED LAYERS”
THE INSPIRATION WAS DERIVED FROM THE WORKS BY A YOUNG ARTIST
NAMED RENEE VERHOEVEN. THE SHAPES AND CHARACTERISTICS ALSO REFLECT
MICHAEL HANSMEYER'S UNIQUE WORKS APPLYING 3D TECHNIQUE, ULTIMATELY
LEADING TO THE DELIVERING OF A MODERN, SIMPLE AND PURE IMAGE.
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CRES.E.DIM.
CRES.E.DIM. focuses on
contem-porary women’s wear. It
prizes the contemporary times
and shows a modern style only
found in CRES.E.DIM. A simple
outfit with a modern sensitivity
and delicate details, with designs
solitarily arranged in strength and
brevity: this is CRES.E.DIM.
style.
Designer Kim Hong Bum
·Website: http://www.cresedim-shop.com
·E-mail: [email protected]
·Full Story: http://goo.gl/gHzXGc
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Through the 2014 S/S collection, DOHO shows a response to the elegant
woman’s dignified attitude while in anticipation of an exquisite vacation.
The clothes are made a daring fabric and shiny material mix that can only
be DOHO couture, expressing easy glamour in the free silhouettes and
multiple layers of sheer material.
The materials with hues reminiscent of resorts and found deep in nature
with a glamorous metallic finishes are enough to maintain the lifestyle of
a woman with overwhelming confidence.
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DOHO
Make the woman the heroine of
her story. This is the concept
DOHO delivers in a true
philosophy by pursuing a special
seductive style that focuses on
designs that makes the brilliant
moments in one’s life valuable.
Designer DO HO
·Website: http://www.doho.co.kr
·E-mail: [email protected]
·Full Story: http://goo.gl/U3WQjg
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The feature of this season’s collection is summarized as follows:
- Theme : Achromatic color and construction
- Concept : Monochromatic colors composed architecturally.
- Fabric : Soft and thin cotton, silk, polyester, leather, and summer wool.
- Color : black, grey, white
- Style : minimal pattern transformation.
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JUDY AND JOSHUA
JUDY AND JOSHUA’s specialty
is merging business and
aesthetics to reinterpret a
minimalist look. Because they
have a modern classic concept,
they are sensitive to trends, but
are still pursuing their inherent
minimalist direction. While
they are devoted to structure, they
also feature silhouettes with
experimental design and various
patterns.
Designer Joshua. Myung
·Website: http://www.judynjoshua.com
·E-mail: [email protected]
·Full Story: http://goo.gl/HmxCco
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LUCKY CHOUETTE
Lucky Chouette is the second line
from the Jardin de Chouette
designer Jae Hyun Kim launched in
2009. Lucky Chouette was launched
with the aim to keep the wit of the
classic and feminine silhouette of
Jardin de Chouette and to have
public appeal.
Designer Kim Jae Hyun
·Website: http://www.luckychouette.com
·E-mail: [email protected]
·Full Story: http://goo.gl/VJEdQT
MARINE STRIPE
SWEAT SHIRTS
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NEW ARRIVAL
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RE;CODE
RE;CODE designs without waste.
“Re” to change the foundation of
design “code”, to create a culture
of valuing the environment and
sharing beyond fashion. In other
words, the intention of the brand
is to create a consumer cycle that
is caring for the environment and
reduces waste and to share it with
the consumer. Beyond simple
recycling, creating more value in
new things, it pours a new story
into each item.
Designer Han Kyung Ae
·Website: http://re-code.co.kr/?lang=en
·E-mail: [email protected]
·Full Story: http://goo.gl/8RGxXI
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“MYSTIC UNDERWATER PICTURES”
The sun reflecting off the ocean, various coral reefs, the water drops breaking in the sway of the
waves… This season’s collection concept is trying to capture the feel of the unknown and
mysterious underwater world. The foundation is creating artwork and digitally printing it on the
materials when possible. Not only is it UV-protected, anti-bacterial, quick absorption, and fast
drying, it wants to create a unique look by cutting to get the most beauty of a woman’s figure.
SLOG
Like the forceful word it
references, the brand, Slog, hit
the streets of New York on
September 2012 with a different
kind of easy wear. It is a frontier
brand in South Korea who
pursues both design emotion and
functionality of the sports casual
wear. As the combined demand
for both beauty and health is
growing up, now the brand is
targeting to be a top leader in the
industry.
Designer Enya K & June Ju
·Website: http://www.slogstudio.com
·E-mail: [email protected]
·Full Story: http://goo.gl/1yGriw
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SUECOMMA BONNIE
Lee Bo Hyun , the founder and
designer of Suecomma Bonnie,
started the brand with the
determination of designing shoes
she wanted to wear. She targets an
audience of women who have
similar tastes as her or can
recognize good shoes. Suecomma
Bonnie shoes are made from
imported leather form Italy and
Spain and full of beauty and
glamour only women can express.
Designer Lee Bonnie
·Website: http://www.suecommabonnie.com/
·E-mail: [email protected]
·Full Story: http://goo.gl/FeovWo
May open-toe sandal
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Spike-G
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Mix curve line open toe pumps Two-tone pumps
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Skye105
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THAVMA
THAVMA wants to become a
brand with people who believe in
these kinds of miracles. It wants
regards every person who loves
THAVMA as invaluable. Using
the finest cowhide leather from
Italy, THAVMA creates
fundamental and classic bags.
Designer Lee Soo Jung
·Website: http://www.thavma.co.kr
·E-mail: [email protected]
·Full Story: http://goo.gl/Fy20ag
B. CHRISTA DECO
The ornamented Christa with the basic white and black
colors give the bag a vintage feel and unique beauty.
Material Cowhide
Size(cm3) 32(W) 28.5(H) 15(D)
Origin Made in Korea
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A. WANNABE
It is a bag of new concept which added a sense of
fashion in the color sense of luxury using Neoprene wet
suit material of CHRISTA line.
Material Neoprene
Size(cm3) 28(W) 24(H) 13(D)
Origin Made in Korea
C. CHRISTA OSTRICH-EMBO
Made of cow leather treated with ostrich-embo, the delicate Christa ostrich series
matches any outfit.
Material Cowhide
Size(cm3) 32(W) 28.5(H) 15(D)
Origin Made in Korea
D. CHRISTA CROCO-EMBO
The deluxe and elegant Christa line, made with the best printed leather shows the exquisite
texture of the crocodile.
Material Cowhide
Size(cm3) 32(W) 28.5(H) 15(D)
Origin Made in Korea
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E. CHRISTA PLAIN
A square frame with a modern and undecorated line. The Christa is a classic and basic
design with sophisticated colors where you can feel the high quality of the leather.
Material Cowhide
Size(cm3) 32(W) 28.5(H) 15(D)
Origin Made in Korea
F. GILLY CROCO
The most comfortable to wear, a backpack made from cowhide with a crocodile texture.
Material Cowhide
Size(cm3) 33(W) 37.5(H) 14.5(D)
Origin Made in Korea
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G. LEAH
With King David’s key attached as a signature feature, the clutch can make any special day
edgier and can be used as a bag-in-a-bag.
Material Cowhide
Size(cm3) 32.5(W) 22(H) 1.8(D)
Origin Made in Korea
H. SARAH
This gorgeous line is decorated with a gold medal and gold logo that preserves its
opulence.
Wallet Passport Wallet
Material Cowhide Material Cowhide
Size(cm3) 25(W) 14(H) 2(D) Size(cm3) 14.2(W) 19.5(H)
Origin Made in Korea Origin Made in Korea
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“Torero uses prints by different artists all over the world.”
The 2014 S/S collection includes work from 7 artists and 11 shoes that
make up the line Smoking Shoes, and Clutch. Smoking shoes streamlines
lines to make them more feminine. Clutch is neatly and pleasingly
designed with lining material of superfine fibers. Paired with small
pouch.
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TORERO
With the slogan “Wear the Art”,
Torero is a brand that collaborates
with artists all over the world to
create prints for their shoes. Torero
shoes are made in consideration of
animals and the environment.
Instead of animal hide, they use
vegan leather.
Designer Lee Kyung Mook
·Website: http://www.torero-shoes.com/
·E-mail: [email protected]
·Full Story: http://goo.gl/XtlQCF
A. Earth Turquoise Line
- Artist: Garima Dhawan is a textile designer and printmaker based in New York (Born in India)
- Feature: Art works with ‘growing grasses on soil’ concept, and series of color works of Black, Silver, Gold, Red, etc.
B. Dance, music & Chaos shoes & Clutch
- Artist : Joo Yong is South Korean cartoonist who are skilled with complex drawings and splendid color touch.
- Feature of the artwork on this line : Reinterpreted a Chinese mythical god ‘Huang Di’ with the mixture of three concepts
which are ’chaos’, ‘music’ and ‘dance’.
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C. Flora shoes & Clutch
- Artist : Bianca Green is freelance artist based in German and she loves traveling. Her works are based on her experience
- Feature of the artwork on this line : Expressed the mixture of flower patterns inspired by her travel and Black & white stripes.
D. Seoul people shoes & Clutch
- Artist: Buzcha is South Korean freelance artist who are talented on expressing vintage feeling and showy, unique color sense
- Feature of the artwork on this line : Expressed people in Seoul who are harassed with busy and daily lives. It looks camouflage pattern but is actually expressing a
viewpoint of people looking down from upside in the middle of the crowd.
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D. Mis224 shoes & Clutch
- Artist: Orna is Graphic artist from Israel with Arabic inspiration
- Feature of the artwork on this line : A series of works which is a mixture of his own patterns and colors he's been using.
E. Koala shoes & Clutch
- Artist: Alvaro Hidalgo is a graphic and watercolor artist mostly based in Chile and Spain.
-- Feature of the artwork on this line : Alvaro's works are featured by his horror-like figure painting styling. This is one of the series of his animal paintings.
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WISH
The “W” of Wish is a merged
shape of a butterfly and clover and
expresses luck, dreams, and hope.
Targeting women in their late
teens and 20’s who chase their
hopes and goals, the brand’s
concept is sporty-casual and
trendy-chic.
Designer Kim Ha Kyung
·Website: http://www.wish-bag.com
·E-mail: [email protected]
·Full Story: http://goo.gl/NzaMlZ
Material Coated Cotton
Size(cm3) 34(W) 24(H)
Origin Made in Korea W Shine Tote bag
A. Shiny pouch L
Silver/Nickel A luxurious clutch-style pouch made with care.
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Material Coated Cotton
Size(cm3) 34(W) 24(H)
Origin Made in Korea
Material Coated Cotton
Size(cm3) 21(W) 15(H) 57(D)
Origin Made in Korea
B. W Shine Tote bag
A neat and posh nylon bag with the added glamor of gleaming texture from genuine
leather. With a variety of pockets arranged on the outside, it is a practical and beautiful bag.
C. W Shine Mini Cross Bag
While it is made of the same materials as the W Shine Tote Bag, it is made to be able to carry
light luggage.
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Material Coated Cotton
Size(cm3) 18.5(W) 16(H) 26(D)
Origin Made in Korea
Material Coated Cotton
Size(cm3) 18.5(W) 16(H) 26(D)
Origin Made in Korea
E. Reversible Shoulder Bag – Anaconda & indopink
The specialty of this reversible shoulder bag is the smooth touch. The
coating on the anaconda print gives it a chic finish.
D. Reversible Shoulder Bag – Giraffee
Not only is this luxurious reversible bag big enough for storage, it can be a
convenient and beautiful travel bag.
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“DASH OVER THE GREY STREET IN YOUR COLORS!”
This season’s collection core has “Assemble”, “Run”, “Rhythm”, and “Thrill” as the four keywords.
The inspiration comes from the Pixie bike, a bike that is made to be able to be ridden on the
city streets and the tradition of directly buying each of the parts to make a one-and-only
custom bike. The custom biker and custom bike freely riding over the gray streets becomes an
effervescent point. By bringing together durable outerwear fabric printed with rhythmical and
nimble bike components in pop colors, 2PLACEBO has a funky and whimsical look.
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2PLACEBO
2PLACEBO’s charm comes from
nonchalance rather than force. The
beauty is maximized by the
comfortable silhouette and unique
designs that blend naturally in to
the clothes. 2PLACEBO’s clothes
are fun and novel with asymmetric
elements and a wearable avant-
garde style.
Designer Kim Se Hee
·Website: http://www.2placebo.com/
·E-mail: [email protected]
·Full Story: http://goo.gl/UcWhB8
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Project FASHION IN KOREA
Website: http://fashioninkorea.org | TEL: +82 2 566 1398
#1902 Ace Highend Tower, Gasan-dong, Geumcheon-gu, Seoul, Republic of Korea
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