Solve Problems using Design Thinking + Business Thinking to Create Value

An introduction

Inas JABER

ADAPTED FROM DISRUPTIVE BUSINESS BY ALEXANDER MANU

http://www.youtube.com/watch?feature=player_detailpage&v=095WGlNXg_0&list=PL3ZRUb1AKkpRStgnvpExApxO2wRn19x9w

NEW BUSINESS THINKING

BUSINESS THINKING

OBJECTIVE & RATIONAL

LOGICAL

DEDUCTION PURSUIT OF STABILITY

ONE BEST ANSWER

DESIGN THINKING

SUBJECTIVE & EMPATHETIC

EMOTIONAL INSIGHT

PURSUIT OF NOVELTY

EXPERIMENTATION

Figure it out by doing

ANALYSIS

Figure it out by

planning

FIND A BETTER POSSIBILITY

Design Thinking @ SAP

8

9

10

11

12

13

14

The Design Thinking With SAP Framework comprises 6

flexible & iterative phases.

At The Heart Of Design Thinking Is

Small Connected Cycles Of

DEEPER DISCOVERY

Empathize

Learn

SKETCHING &

RAPID PROTOTYPING

Create

Share

CUSTOMER

JOURNEY MAP

Ideate

Evaluate

17 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Feasibility Technology

Desirability People

Viability Business

18

Design Thinking A novel way of engagement