Date post: | 13-Feb-2018 |
Category: |
Documents |
Upload: | elearninglspr |
View: | 216 times |
Download: | 0 times |
of 26
7/23/2019 150916_LSPR-CSR05-s26 (1)
1/26
Master of Arts in Communication :
Corporate Communication Studies
elearning.lspr.edu
Course :
Corporate Social Responsibility (1509CSR05)
7/23/2019 150916_LSPR-CSR05-s26 (1)
2/26
Session Topic : Sustainable Development
Course: Corporate Social Responsibility
By Ida M. Bayuni, M.M.
LSPR eLearning Program
7/23/2019 150916_LSPR-CSR05-s26 (1)
3/26
Powered byHarukaEdu.com - 1509CSR05- S.3
Part 1 The Origins of Sustainable Development
Part 2 Sustainable Business
Part 3 Traditional Business vs. Company Sustainability
Content
7/23/2019 150916_LSPR-CSR05-s26 (1)
4/26
Part1: The Origins of Sustainable Development
7/23/2019 150916_LSPR-CSR05-s26 (1)
5/26Powered byHarukaEdu.com - 1509CSR05- S.5
Sustainable Development: Topics
Topics of Discussion
I. The Origins of Sustainable Development
II. Sustainable Development
III. Sustainable Business
IV. Traditional BusinessV. Disciplines, Underlying Concept, Contribution
VI. Circle of Sustainability
VII. Sustainable Community Development
7/23/2019 150916_LSPR-CSR05-s26 (1)
6/26Powered byHarukaEdu.com - 1509CSR05- S.6
Sustainable Development: The Origins
I. The Origins of Sustainable Development
a. The theoretical framework for, sustainable development evolved between 1972 &1992 through
a series of international conferences & initiatives.
b. The UN Conference on theHuman Environment,
held inStockholm in 1972,
was the first major international gathering to discusssustainabilityat the
global scale.
c. The conference created considerable momentum, &
a series of recommendations led to the establishment of the UN
Environment Programme (UNEP)
as well as the creation of numerous national environmental protection
agencies at the national level
7/23/2019 150916_LSPR-CSR05-s26 (1)
7/26Powered byHarukaEdu.com - 1509CSR05- S.7
Sustainable Development: The Origins (Cont.)
d. The recommendations in the 1980 World
Conservation Strategy a collaboration between the
1. International Union for the Conservation of
Nature,
2. World Wildlife Fund (WWF),
3. UNEP
which aimed to advance sustainable
development by
identifying priority conservation issues & key
policy options.
e. In 1983, the UN convened the WorldCommission on Economic Development (WCED),
chaired by Norwegian Prime Minister Gro
Harlem Brundtland.
Gro Harlem Brundtland
Norway's Prime Minister
in:
1. 1981,
2. 198689, &
3. 199096
7/23/2019 150916_LSPR-CSR05-s26 (1)
8/26Powered byHarukaEdu.com - 1509CSR05- S.8
Sustainable Development: The Origins (Cont.)
f. Comprised of representatives from both developed& developing countries,
the Commission was created to address growing concern over
the accelerating deterioration of the human environment & naturalresources &
the consequences of that deterioration for economic & social development
g. 4 years later,
the group produced the landmark publication Our Common Future (or theBrundtlandreport) that
provided a stark diagnosis of the state of the environment.
h. The report popularized the most commonly used definition of sustainable
development:
Development that meets the needs of current generations without
compromising the ability of future generations to meet their own needs
(WCED, 1987, p. 45)
7/23/2019 150916_LSPR-CSR05-s26 (1)
9/26Powered byHarukaEdu.com - 1509CSR05- S.9
Sustainable Development: About
Development which meets the needs of the present without compromising theability of future generations to meet their own needs.
-World Commission on Economic Development-
More on Sustainable Development
1. Protection sustainable development is a noble & necessary aspiration.
It,2. is a fluid concept & various definitions have emerged over the past 2
decades.
3. is a visionary development paradigm,
these past 20 years governments, businesses, & civil society have committed
to sustainable development goals.4. has often been compartmentalized as an environmental issue,
while it is intended to encompass 3 pillars
5. calls for a convergence between the 3 pillars of economic development,
social equity, & environmental.
II. More on Sustainable Development
7/23/2019 150916_LSPR-CSR05-s26 (1)
10/26Powered byHarukaEdu.com - 1509CSR05- S.10
Sustainable Development: About (Cont.)
6. The first is a commitment to equity & fairness,
in that priority should be given to the improving the conditions of theworlds poorest &
decisions should account for the rights of future generations.
7. The second is a long-term view that emphasizes the precautionary principle,
i.e.,where there are threats of serious or irreversible damage,
lack of full scientific certainty shall not be used as a reason for postponing
cost-effective measures to prevent environmental degradation
8. The third, sustainable development embodies,
integration & understanding & acting on the complex interconnections that
exist between the:
a. Environment,
b. Economy, &c. Society
9. This is not a balancing act or a playing of one issue off against the other,
but recognizing the interdependent nature of these 3 pillars.
7/23/2019 150916_LSPR-CSR05-s26 (1)
11/26
Powered byHarukaEdu.com - 1509CSR05- S.11
Sustainable Development: About (Cont.)
10. Unsustainable trends continue & sustainable development has not found the
political entry points to make real progress11. As a result, climate change has become the de facto proxy for
implementation of the sustainable development agenda,
but the framework of the climate change negotiations are not always the
appropriate forum for
broader strategic discussions of sustainable development.
12. The new sustainable development paradigm model could chart a
development path that,
truly is concerned with equity, poverty alleviation, reducing resource use, &
integrating economic, environmental, & social issues in decision making.
13. Governments, businesses, & civil society have accepted sustainable
development as, a guiding principle, made progress on metrics, &
improved business & NGO participation in the sustainable development
process
7/23/2019 150916_LSPR-CSR05-s26 (1)
12/26
Powered byHarukaEdu.com - 1509CSR05- S.12
Sustainable Development: Ismail Serageldin
Sustainable Development
A process whereby future generationsreceive,
as much capital per capita, or more than,
the current generation has a viable.
Ismail Serageldin, World BankIsmail Serageldin
Director of Bibliotheca
Alexandrina (2000-
Present)
7/23/2019 150916_LSPR-CSR05-s26 (1)
13/26
Part2: Sustainable Business
7/23/2019 150916_LSPR-CSR05-s26 (1)
14/26
Powered byHarukaEdu.com - 1509CSR05- S.14
Sustainable Business: Mel Wilson
III. Sustainable Business
Sustainable business or corporate sustainability (CS),
according to Mel Wilson (2003):
a new & evolving corporate management paradigm,
in that corporate sustainability is an alternative
to the traditional growth & profit-maximization
model.
While corporate sustainability recognizes that corporate
growth & profitability are important,
it also requires the corporation to pursue societal goals,
specifically those relating to sustainable development,a. environmental protection,
b. social justice & equity, &
c. economic development.
Mel Wilson
Leader of Alberta
Sustainable Business
Solutions
PwC Canada
7/23/2019 150916_LSPR-CSR05-s26 (1)
15/26
Powered byHarukaEdu.com - 1509CSR05- S.15
Sustainable Development: 3 Pillars
Other ways of looking
at the 3 Pillars
3 Pillars
Economy
Society
Environment
7/23/2019 150916_LSPR-CSR05-s26 (1)
16/26
Powered byHarukaEdu.com - 1509CSR05- S.16
Sustainable Development: 3 Pillars (Cont.)
1. Economic Prosperity
a. Sustainable prosperityb. Protection of local economies
c. Localization
d. Economic protectionism
e. Job losses
2. Environmental Protection
a. Environmental degradationb. Global climate change
c. Deforestation
d. Extinction of plants & animals
e. Invasive species
Resource
f. depletion
g. exhaustion
h. conservation
i. Renewable & non-renewable
resources
7/23/2019 150916_LSPR-CSR05-s26 (1)
17/26
Powered byHarukaEdu.com - 1509CSR05- S.17
Sustainable Development: 3 Pillars (Cont.)
3. Social Justice
a. Economic disparities among developed & developing nations, Exploitation of developing nations
Labour
b. unions
c. rights
d. Erosion of labor standards
e. Economic inequality/disparity
f. Unfair distribution of the costs,
g. Benefits & burdens of economich. Immigrant& migrant labour
7/23/2019 150916_LSPR-CSR05-s26 (1)
18/26
Part3: Traditional Business vs. Company Sustainability
7/23/2019 150916_LSPR-CSR05-s26 (1)
19/26
Powered byHarukaEdu.com - 1509CSR05- S.19
Traditional Business: About
Core Value:Economic
Growth
Corporate
Governance
Investors
Satisfaction
Maximize
Stock Value
IV. Traditional Business vs. Company Sustainability
Traditional Business
7/23/2019 150916_LSPR-CSR05-s26 (1)
20/26
Powered byHarukaEdu.com - 1509CSR05- S.20
Core Value:
SustainableDevelopment
Dynamic &
Sustainable Firm
Governance
StakeholdersSatisfaction &
Engagement
Create
Sustainable Value
Company Sustainability: About
Company Sustainability
7/23/2019 150916_LSPR-CSR05-s26 (1)
21/26
Powered byHarukaEdu.com - 1509CSR05- S.21
Comparison: Traditional Business vs. Company Sustainability
Traditional Business Company Sustainability
Core Value:
Sustainable
Development
Dynamic &
Sustainable Firm
Governance
Stakeholders
Satisfaction &
Engagement
Create
Sustainable Value
Core Value:Economic
Growth
Corporate
Governance
Investors
Satisfaction
Maximize
Stock Value
7/23/2019 150916_LSPR-CSR05-s26 (1)
22/26
Powered byHarukaEdu.com - 1509CSR05- S.22
Company Sustainability: Wilson (2003)
No. DisciplineUnderlying
Concept
Contribution to Corporate
Sustainability
1
Economic
Ecologic
Social Justice
Sustainable
Development
Boundaries of,
the subject matter & description
of
a common societal goals
2Moral
Philosophy
Corporate
Social
Responsibility
Ethical Arguments as to,
why corporations should work
towards sustainability goals
3Strategic
Management
Stakeholder
Theory
Business Arguments as to,
why corporations should work
towards sustainability goals
4 Business Law
Corporate
Accountability
Theory
Ethical Arguments as to,
why companies should report
on sustainability performance
COMP
ANYSUSTAIN
ABILITY
V. Discipline, Underlying Concept, Contribution
7/23/2019 150916_LSPR-CSR05-s26 (1)
23/26
Powered byHarukaEdu.com - 1509CSR05- S.23
Circles of Sustainability: Economics, Ecology, Politics & Culture
VI. Circles of Sustainability
ECONOMICS
Production & Resourcing
Exchange & Transfer
Accounting & Regulation
Consumption & Use
Labour & Welfare
Technology & Infrastructure
Wealth & Distribution
Organization & Governance
Law & Justice
Communication & Movement
Representation & Negotiation
Security & Accord
Dialogue & Reconciliation
Ethics & Accountability
POLITICS
ECOLOGY
Materials & Energy
Water & Air
Flora & Fauna
Habitat & Food
Place & Space
Constructions & Settlements
Emission & Waste
Engagement & Identity
Recreation & Creativity
Memory & Projection
Belief & Meaning
Gender & Generations
Enquiry & Learning
Health & Wellbeing
CULTURE
Vibrant
GoodHighly SatisfactorySatisfactory+SatisfactorySatisfactory-Highly UnsatisfactoryBadCritical
7/23/2019 150916_LSPR-CSR05-s26 (1)
24/26
Powered byHarukaEdu.com - 1509CSR05- S.24
Sustainable Community Development: About
VII. Sustainable Community Development
7/23/2019 150916_LSPR-CSR05-s26 (1)
25/26
Powered byHarukaEdu.com - 1509CSR05- S.25
Sustainable Development: Closing
Closing Remarks
a. The Origins of Sustainable Development
What is Sustainable
b. Developmentc. Business & its 3 Pillars
d. How Different Company Sustainability vs. Traditional
Businesse. Underlying Concept of Sustainable Development
f. Sustainable Community Development
Course
:
Corporate Social Responsibility
(
1509CSR05)
7/23/2019 150916_LSPR-CSR05-s26 (1)
26/26
Powered byHarukaEdu.com - 1509CSR05- S.26
elearning.lspr.edu
Associate Partners :
Powered byHarukaEdu.com