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Transactional Leadership Style
Presentation by
Amanda Ramburuth, Sandrine Ah Choon & Audrey Hannelas
as part of the
Group Assignment
for the module
Organisational Leadership
15th September 2010
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The meaning of and detailed scrutiny of the
transactional leadership style.
Presented by
Amanda Ramburuth
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How Transactional Leadership came about
1947 - First described by Max Weber
1978 - John Macgregor Burns elaborated further to comewith the terms ‘transactional leadership and ‘transformingleadership
1981 to1985 – Further research by Bernard M Basscoins the ‘transactional v transformational’ framework of leadership
By1990 – Bass & Avolio , the full range leadership model
is developed which consists of Transactional,Transformational and Laissez-Faire Leaderships
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TRANSACTIONAL
Focuses on theexchangesthat occur
between leadersand their followers
- No new taxes = votes.- Sell more cars = bonus.- Turn in assignments = grade.- Surpass goals = promotion.
The exchange dimension is socommon that you can observe it in
all walks of life.
What is transactional leadership ?
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Transactional Leadership
Classical management
Puts leaders and followers on opposite sides. Transaction
◦ Work for pay
◦
Work for psychological benefits (status, recognition or esteem) Requires appropriate role behaviour
Requires clear goals and appropriate instructions
Transactional leadership focuses on the task
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Transactional Leadership
Ebb and flow of power and reward depending
on follower performance.◦ High task performance=power and rewards to the follower.
◦ Low task performance=Leader exercises legitimate and coercive
power.
Promotes “game-playing”
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Transactional Leadership Behaviour
The exchange process between leaders and followers in whicheffort by followers is exchanged for specified rewards
Leadership that involves corrective criticism, negative feedback, andnegative reinforcement
Two forms Active - Watches follower closely to identify mistakes/rule violations Passive - Intervenes only after standards have not been met or
problems have arisen
Contingent Reward
Management by Exception
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Approach of Transactional Leaders
Rational approach to leadership assuming people are
“hedonic rationalists” (i.e., seek to maximize rewards as predicted
by economic model)
Give rewards in exchange for performance
Manage by looking for deviations from rules◦ directive + Management by Exception
'These are the rules and this is how you've broken them'.
◦ participative + Management by exception
'Let's work out together the rules to identify mistakes'
Intervenes only if standards are not met Focus is on evaluation as much as direction
Has a telling style
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Limitations of Transactional Leadership
Low expectations
Minimal accomplishments Low levels of satisfaction
Focus is on short-term, immediate outcomes only
Carrot/stick rewards, emphasis on plans, targets,systems, controls
management > leadership
fails to develop, motivate, bring to full potential (Bass)
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Full Range of Leadership Model
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Tannenbaum-Schmidt Continuum
Tells Sells Consults Joins AbdicatesSuggests Delegates
Boss-centred Follower-centred
decision making &action freedom forfollowers
use of authority byleader
Continuum based on situational factors:value system, wants, confidence, willingness.
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Characteristics
of the Transactional Leader
Presentation by
Sandrine Ah Choon
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Characteristics of the Transactional Leader
Transactional Leadership = Reward/Punishment
Approach
The characteristics of the Transactional Leader asdescribed by Bass (1981, 1985):
◦ Contingent Reward
◦ Management by Exception (active and passive)
Relationship between the leader and the led
◦ Top-down Approach
◦
An economic and directive Relationship Power
◦ This Leader seems to possess legitimate, reward, and
coercive power
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This leader is different from the laissez-faire and the
transformational leader .
The transactional leader possesses some valuablequalities:
◦ Characterised by negotiation skills
◦
Puts into place a reward system that increases employees’motivation
◦ Puts into place a clear communication strategy for the
organisation
Leaders, in their day-to-day work, tend to displaycharacteristics of the three leadership styles. This is
what works best
Characteristics of the Transactional Leader
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Leaders, in their day-to-day work, tend to display a
mixture of the characteristics of the three leadershipstyles namely
◦ Transactional
◦ Transformational
◦ Laissez faire
This is what works best
Characteristics of the Transactional Leader
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The extent to which transactional leadership style
is exercisable in organisations and the barriers thatmight arise in exercising transactional leadership
style.
Presented by
Audrey Hannelas
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Is the transactional style of leadership still
used in organizations? Some critics against Transactional leadership style by
comparing Transactional with Transformational
Transactional leadership is focused on achieving results
Transformational leadership is shown to consist of caring
behaviour that listens to employees, encourages autonomy,
creativity , a sense of importance and self-esteem. Transformational leadership addresses the needs of the
person
Transactional leadership addresses the organizational process Transactional leadership does not motivate workers to
perform beyond expectations
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Is the transactional style of leadership stillused in organizations?
Transactional leadership still in use today Transactional leadership is the pattern of
leadership prevalent in most organizations and
organizational situations because it contains abasic mechanism of ‘exchange relations’.
Bass (1985) argues that transformational
leadership builds on transactional leadership but
not vice versa.
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Transactional Leadership : SICOM – an example in action
The company operates according to a performance
appraisal system.
It is undertaken twice during the year.
The first one is effected to decide upon the yearly
increment in basic salary in July.
The second one to determine the amount of
productivity bonus in December.
At the beginning of the appraisal period, a Job
performance and contribution target sheet is given to
each employee
The employee is rated during the appraisal exercise.
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Purpose of SICOM’s evaluation system
Evaluating each employee during the appraisal period on
the employee's performance plan;
Recognizing and rewarding employees whose
performance so warrants;
Assisting employees in improving unacceptable
performance;
Reassigning, reducing in grade, or removing employees
who continue to have unacceptable performance.
Transactional Leadership : SICOM – an example in action
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Does the transaction style apply or work in this case?
If we look at the purposes of SICOM’s appraisal system, it is
evident that the transactional style is widely prevalent at
SICOM
There are indications of the Contingent Reward andActive Management by Exception behaviours in that:
Managers/Officer-in-Charge are expected to clarify their subordinates’
responsibilities, monitor their work, reward them, correct or withholdrewards for failing to meet objectives
Employees are fully aware that their rewards will depend upon their
performance and are satisfied with this ‘Quid Pro Co’
Transactional Leadership : SICOM – an example in action
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Does the transaction style apply or work in this case?
Thus, the Transactional Style of Leadership works at
SICOM. This is so because:
◦ the tasks are mostly routine and specific in nature
◦ the structure and procedures of the organisation are well
defined with a clear hierarchy
◦ employees are not expected to participate in strategic decisions
◦ It is a process of exchange of valued rewards for performance
Transactional Leadership : SICOM – an example in action
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Barriers in exercising transactional leadership
Highly routine and mechanistic environment where
repetitive tasks are the norm
Dynamic environment, a more flexible participative stylemay be required.
All employees do not participate in decision-making nor
setting the direction. It is considered to be a “by the book’ approach in which
employees work within the rules laid down.
There is no creativity and innovation as the employeesare not expected to take initiatives nor are they allowed
to think outside the box.
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This approach does not value employees as
contributors to the organization's success as it does not
provide time and space for innovation. It is not concerned with the needs of followers nor
helping followers look at difficulties or problems in new
ways. It is also not concerned with exciting, arousing and
inspiring followers to put an extra effort to transcend
their own self interest to achieve group goals. Employees are not expected to take more
responsibilities that have already been attributed in
order to gain more satisfaction in their work.
Barriers in exercising transactional leadership
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Summary
Transactional = Give something to get something
Transformational = Go beyond self interests for the good
of the whole
To Rule or Govern is easy – To Lead is Difficult.”
Leadership today
The focus on leadership today is on understanding how to
use different styles at different times and in different placesto meet the needs and circumstances in our rapidly
changing world.
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