151007_LSPR-CSR07-s32

Master of Arts in Communication : Corporate Communication Studies

elearning.lspr.edu

Course : Corporate Social Responsibility (1510CSR07)

Session Topic : Sustainability Lifestyles

Course: Corporate Social Responsibility

LSPR eLearning Program

By Ida M. Bayuni, M.M.

Powered by HarukaEdu.com -1510CSR07- S. 3

• Part 1 Sustainable Living

• Part 2 Introducing Sustainable Lifestyles

• Part 3 Ways to Participate

Content

Part1: Sustainable Living


Sustainable Living: Definitions

1. A lifestyle that is deeply satisfying, fulfilling, & appealing because,

it is…

a. socially,

b. environmentally, &

c. economically

…responsible.

Sustainable living…

2. …is about making informed choices, small, or large.

• To improve quality of lives & the planet for future generations.

3. …a learning process,

• based on our individual definitions of quality of life.


Sustainable Living: Sustainability Triangle & Nested Model

Society

EnvironmentEconomy

Environment

Society

Economy

Note:

This works for personal decision

making

Note: Our…

• Economy is a small part of our society,

• Society is a small part of our

environment


Sustainable Living: Individual Action

Individual level action &

• family sustainability for…

• community sustainability.

Community sustainability for…

• global sustainability.

It requires individual change,

• for earth-wide change.

You Are Here

Healthy

Ecosystems

Healthy

Community

Healthy

Families

Sustainable

Living


Sustainable Living: Triple Win Examples

No. Spend less money Build a more just worldExperience a better

quality of life

1Save more

money

Create deeper connections

among…

a. individuals,

b. communities, &

c. nature

Minimize climate

change impacts

2Have improved

health Strengthen communities


Sustainable Living: Simple Sustainable Habits

1 Bottle your own water Recycle your cell phoneUnplug appliances when

not in use

2 Take shower, not a bath Telecommute Use cloth napkins

3 Turn off lights Pay your bills online Don’t preheat your oven

4Turn off the water when

you brush your teeth

Go paperless with paycheck

stubs, bank &

insurance statements

Use cold water when

you wash clothes

5 Plant a tree Use rechargeable batteriesUse both sides of the

paper

6 Get a tune-up Grow your own food Use cloth diapers

7 Buy local Recycle what you can Group activities

8 Use fans instead of ACBuy in bulk to reduce

packaging

Bring your own coffee

cup

9 Recycle your motor oil

Part2: Introducing Sustainable Lifestyles


Sustainable Living: GSSL’s Quote

“We need a few things to be

happy in life,

• rather than having

everything &

• no time to enjoy life.”

- Lebanon, GSSL 2010


Sustainable Living: Falemo’s Quote

“Sustainable lifestyles require a strong shift in behaviors &

collaboration between individuals & communities.

a. They also involve the development of…

• alternative infrastructures,

• concrete workable solutions,

• respectful of socio-cultural realities, &

• efficient messages to support them.

b. While some work is underway, much more is needed.

• Networks between innovative groups of people in

different places &

• countries must be encouraged.

c. More cooperation & action is needed to…

• demonstrate the benefits of sustainable lifestyles,

• explore new perspectives & development paths,

• motivate policymakers, civil society organizations,

scientists, the business sector & individuals to take part.”

Elisabet Falemo

State Secretary,

Swedish Ministry of

the Environment

(2006-2010)


Sustainable Living: Sustainable Lifestyles Manifesto

1. Enthuse & inspire

• Give a positive message about what we gain not what we give up.

• It’s all about creating healthier, better connected & more stable communities

& environments.

2. Create support structures

• Provide the products, means & the infrastructure to make sustainable choices.

3. Celebrate success

• So much is already happening.

• Rejoice in success to encourage the involvement of individuals & communities.

4. Focus your efforts

Choose one specific area where lifestyle change is needed.

5. Form partnerships

• Connect people, build relationship & expertise to…

• …make sustainable lifestyles happen.


Sustainable Living: Challenges

-60%• The proportion of the

Earth’s ecosystems

services that…

• …have been degraded

in the past 50 years

1.7 Billion• The global consumer

class;

• Nearly half come from

developing economies

20%

of Global GDP • The potential cost of

climate change if…

• …we don’t invest to

tackle it

+34%• The expected growth in

the world’s population…

• …between now & 2050

5• The number of earths that

would be required…

• …were everyone to

adopt the consumption

patterns & lifestyle of…

• …the average citizen in

North America

-25%• The reduction in…

• …the amount the

average African

household consumes…

• …over the last 25 years


Sustainable Living: Definition

Q: Why focus on sustainable

lifestyles ?

A: Our lifestyles choices play a key

role in,

a. Climate change,

b. Biodiversity loss &

c. Inequality.

• The costs of inaction are

staggering.

Q: What are sustainable lifestyles ?

A: Sustainable lifestyles means…

a. Rethinking our ways of living,

How we…

b. …Buy &

c. …Organize

…our everyday life.

It…

1. …is also about altering how we

• socialize, exchange, share,

• educate & build identities.

2. …means transforming our

societies & living in harmony with

• our natural environment.


Sustainable Living: Production & Consumption

1. Sustainable lifestyles are complex

• Lifestyles are shaped by a whole host of factors (culture, politics,

economies, social norms).

• Sustainable lifestyles need to be enabled & encouraged by…

• …the social & technical systems & institutions that surround us.

• Every sector of society has something to contribute.

2. We need sustainable consumption as well as sustainable production

• Every stage of a product’s life has an environmental impact,

• from extraction of raw materials to…

• …the manufacturing, transportation, final consumption & disposal.


Sustainable Living: Product Lifecycle

Companies should analyze

their products’ lifecycles:

1. Reduce environmental

impact

Increase…

2. …efficiency & save

money

3. …environmental

credentials & brand value


Sustainable Living: Business Case

Primary sustainability consumption opportunities for businesses (Source: CSCP)

Opportunities for producers & retailers

What we sell What we communicate How we take care

• Better quality choices

&

• high value products

• Raise awareness on

low carbon &

• resource efficient

product use

• After sales &

• end-of-life services

What I buy How I use How I discard

Consumers’ choice


Sustainable Living: Business Case (Cont.)

“Business cannot succeed in a society that fails.”

- Björn Stigson, WBCSD President

Björn Stigson

WBCSD President

(1995-2012)

“Our political leaders aren’t the only ones who’ve been

handed a mandate for change.

• Leaders of businesses & institutions everywhere,

confront a unique opportunity to…

• …transform the way the world works.”

- Samuel J. Palmisano, President & CEO of IBM

Corporation

Samuel J. Palmisano

President (2000-

2011) & CEO (2002-

2011) of IBM Corp


Sustainable Living: People’s Attitude

“Understanding (mainstream)

consumer behavior is,

• a pre-requisite for understanding

how to…

• motivate or…

• encourage

• …pro-environmental behavior.”

Tim Jackson, (2005)

The Global Survey on Sustainable

Lifestyles found that in the countries

surveyed:

Young people…

1. …are most concerned about

poverty & the environment

2. …value quality of life &

empowerment

3. Infrastructure changes are needed

4. There is a desire for sustainable

development.

• We have the opportunity to

harness it.

Tim Jackson

• Professor, Sustainable

Dev., Univ. of Surrey

• Director, Sustainable

Lifestyles Research

Group (2010-2014)


Sustainable Living: Engaging People

1. Know what you want to achieve

2. Build an exciting vision

3. Understand who you’re engaging

Know how to…

4. …influence them

5. …reach them

Encourage

Encourage through…

• positive approaches,

• legislation & behavior change

Engage

Reach out & connect,

• With people to encourage…

• …sustainable lifestyles

Enable

Provide…

• necessary education,

• skills, policies & infrastructure

Encourage

Celebrate the success of,

• those leading the way with…

• …projects & products


Sustainable Living: Trash Free Sea

• When you do

reach them…

• For free-of-trash

sea…


Sustainable Living: What About Plastic Bags ?

Part3: Ways to Participate


Sustainable Living: Ways to Participate

Ways you can participate to make

our planet a better living place:

Environmental on…

1. …Recycle

Recycle your…

a. …ink & toner cartridges.

b. …cell phone.

• Approximately 130 million cell

phones are replaced every year.

• Donate yours to a local women’s

shelter or another charitable

location.

2. …Reuse

a. Stop (reduce in) using plastic bags.

• Bring your own reusable shopping

bags.

• This brand folds up into a tiny

pouch,

• making them perfect for storing in

your car or purse!

b. Use rechargeable batteries.

3. …Paperless

a. Pay your bills online.

b. Go paperless with paycheck stubs,

bank & insurance statements.


Sustainable Living: Ways to Participate (Cont.)

c. Use cloth napkins.

• You can save hundreds of dollars

a year if you stop using paper

napkins.

• Same goes for paper towels.

• Use hankies instead of tissues too!

d. Use both sides of the paper.

• Unless you’re presenting a

document to someone,

• copy on both sides.

e. Bring your own coffee cup.

• I work at a coffee shop at a local

college.

4. …Water Management

a. Don’t pre-rinse your dishes.

• You’ll save 20 gallons of water by

• just putting your dishes through a

normal wash cycle.

b. Use cold water when you wash

clothes.

• Most detergents will wash just fine

in cold water.

• (You can dissolve homemade

powdered laundry detergent in a

cup of hot water,

• then add to a cold load.)

c. Take a shower, not a bath.

• And shorten your shower time to

save water & energy costs.



d. Turn off the water when you brush

your teeth.

• Again, something we’re told as

kids that just makes sense.

5. …Reduce

a. Bottle your own water.

• By using a water filter & stainless

steel or glass bottles,

• you can save money & keep

plastic bottles out of the landfills

b. Plant a tree.

• Trees use carbon dioxide &

create oxygen.

• Plant a few while you’re at it!

6. Energy Savings/Emissions Use

Management

a. Use matches, not lighters.

• These can contribute significantly

to waste.

b. Turn off lights.

• We’ve been told this growing up,

& it really does help!

c. Keep your freezer & refrigerator

full.

• They will run better & stay cold

longer.



d. Keep thermostats moderate.

• No one wants to walk into…

• a freezing house when it’s 90

outside, nor do they want to…

• …broil if the house is too warm.

• Keep your thermostat at 74° in

the summer & 62° in the winter.

• Better yet, use fans instead of air

conditioning.

e. Telecommute.

• Work from home if you can.

f. Take the bus.

• If you live in an area with public

transportation, use it.

g. Group activities.

• Run errands, get groceries, &

• carpool to soccer games together.

• You’ll save on gas… & frustration

too.

h. Ride your bike.

• Gym membership ? Nah.

• Save your money & get in shape

by riding your bicycle more often.

i. Don’t preheat your oven.

• Most ovens baked food just fine

without preheating,

• which wastes energy.



j. Unplug appliances when not in use.

• Even plugged in but turned off,

appliances can drain electricity.

• A computer that’s turned off can

save you about 40 watts a day.

• While that’s not much, it’s only

one thing you can save on.

k. Get a tune-up.

• Your car will run better, use less

fuel & produce less emissions…

• …when properly tuned.

l. Convert to CNG (Compressed

Natural Gas) or propane.

• Both will save you money at the

pump & run cleaner,

• so it saves your engine life &

produces fewer emissions.

7. Go local

a. Buy local.

• When you buy local produce you

save money in shipping costs,

• get fresher produce, & support

local farmers.

b. Grow your own food.


Sustainable Living: Conclusion

Concluding Remarks

1. We deserve to live in a satisfying, fulfilling & appealing environment

• We need to take responsibility by being socially, environmentally &

economically responsible.

2. Producers/retailers need to understand the product lifecycle

How they…

a. Sell,

b. Communicate, &

c. Take care

3. Communicating is important to help:

a. Create awareness & understanding the process;

b. The lifecycle of a product;

c. The importance of sustainable living;

d. Encourage & persuade & engage as many as we can to…

• …live sustainably in our family community city country planet


Sustainable Living: Conclusion

4. Consumers also need to understand the product lifecycles

How they…

a. Buy,

b. Use, &

c. Discard

5. Being responsible individuals, we need to adapt sustainable lifestyles,

• which will help us make informed choices, small or large

6. Sustainable living is about: making shifts of our behaviors & our attitude;

• Taking actions by doing…

a. Recycle,

b. Reuse,

c. Reduce,

d. Saving energy,

e. Appreciating local productions


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Course : Corporate Social Responsibility (1510CSR07)

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