“To Him be lo ng s the d im en sio n o f the H ea ven s an d the e ar th, it i s H e who g iv es Li fe an d de at h an d He has po wer o ver al l thing s. ” (Al-Quran)
Presenter No.1: Roop Zahra
DOWNFALL OF MOBILINK
Group Members
• Fizza Azam BT-08-77
• Ramsha Naeem BT-08-61
• Anum Fayaz BT-08-26
• Gulshan Parveen BT-08-58
• Roop Zahra BT-08-67
• Mehroz Khan BT-08-14
• Murtaza Shabbir BT-08-47
• Ahmad Hannan BT-08-65
Table Of Contents
• Mobilink
• History Of Mobilink
• Network
• Organogram
• Products• G r o w t h S h a r e M a t r i x• D o w n f a l l O f M o b i l i n k• S W O T A n a l y s i s O f M o b l i n k• C o n c l u s i o n
MISSION STATEMENT
“ To b e th e unmatc hab le mob ile syst em of
Co mm un icati on s in Pak ist an t hi s provid es th e best val ue to i ts cust omer s, e mp loyees, busi ness par tn ers an d S har ehol ders.”
Mobilink
Mobilink's Vision
“To be th e l ead ing telecomm un icati on se rvices provid er in Pak istan b y of ferin g innovati ve comm un icati on so luti on s of o ur cust om ers wh ile e xceeding sh arehold er val ue an d em ployee expectati ons”
Mobilink
Mobilink’s Values
• Total customer satisfaction
• Business excellence
• Trust and integrity
• Respect for people
• Corporate social responsiblity
Mobilink
Pakistan Telecommunication Authority
• Tel eco m s ect or o f P akis tan has s een pheno me nal growt h
• mob ile p ho ne sub scr iber s in 20 07 w ere mo re than 63 m illio n
• rece iv ed more than $1 .8 b ill io n in foreig n d irect in ves tme nt ( FDI) i n 200 6-0 7
• Pakis tan T el eco mmunicati on A utho rity ( PTA) w as est ab lis hed i n Januar y 199 7 t o regulat e the est ab lis hment, op erat ion and mai ntena nc e o f tele co mmunicati on s ys tems
PTA
Presenter No. 2: Ahmad hannan
• A sub sid iar y o f O rasc om Teleco m
• Star ted it s op erat ions in 199 4
• 100% GSM technology
• State- of- the- art communication.
• Mob ilink o ffer s exclus iv el y des ig ne d tarif f p lans for ind ivid uals to b us ines sm en t o co rporat e an d multinat ional s.
• Post -paid indigo is the largest brand of its kind in Pakistan.
• It covers more then 10,000 cities and town and nation wide as well as 130 countries on international roaming
History of Mobilink
• Mob ilink was found ed in 1990
as a j oint venture betw ee n M otorola
and t he S aif g roup .
• In Ap ril 20 01, O ras com Tele com took
• over manag ement cont rol o f the co mp an y.
• Mob ilink had ac hieved 39.8% i n mar ket s har e, mak ing it the mar ket le ad er in the mo bile se ct or of P akis tan and had a cust ome r base o f mo re t ha n 32 m illio n b y J uly 200 8.
Orascom Telecom
Years of Business 13
Cities 7000+
Investment USD 1 Billion+
Switches 66
Cell Sites 6,300
Optical Cable Deployment 5,000 KM
Switch Types Nokia-Siemens, Alcatel, Huawei
Radio Base Stations Motorola and Alcatel
Intelligent Networks Siemens
Microwave Equipment NEC and Alcatel
Operating Frequency 900/1800 MHz
SMSC Logica CMG
Network
Presenter No. 3: Gulshan Parveen
Organogram
JAZZ pre-paid
Indigo post Paid
Corporate Solutions
Presenter No. 4: Murtaza Shabbir
• Jaz z One
• Jaz z Bu dg et
• Jaz z L adie s F ir st
• Jaz z E asy
• Jaz z Oc ta ne
• Mobil ink Ind igo
• Mobil ink PCO
Strategic Business Units
CASH COWJazz Ladies Fir st
Mobilin k I ndigo
Jazz Bu dget
STAR
Jazz One
QUESTION MARKJaz z Eas y
Mobi l ink PCO
DOGJazz Oct an e
Growth Share Matrix
Presenter No. 5: Anum Fayaz
Wh at is downfal l?
“Failu re th at r esu lts in a los s o f r epu tati on”
“ a su dden decl ine in s tr eng th or num ber o r impor tan ce;”
www .w ordne t.com
“A su dden lo ss of wealth , rank , r epu tati on, o r hap pines s; ru in ”
Me rriam Webst er
“So me thi ng th at cau ses s evere impairm ent, as of one's health , f or tu ne, h onor , or hop es ”
ww w.d icti onar y.co m
Downfall OF mobilink
• Loss Of 2 million subscribers due to interrupted services blocking of illegal SIM’s
• out of the 20, 00,000 subscribers, 7,50,000 have ported their numbers to other subscribers and the rest 12,50,000 have been blocked by PTA after they were identified as illegal SIMs.
• According to wireless federation in October 2008, Mobilink firmly terminated their one thousand employees in all over Pakistan from administration and security department without any notice. Mobilink face financial crises.”
Public voices about Downfall
• Mobilink, the market leader, saw a drop in mobile subscriber base which fell from 28.315 million to 28.116 million during January-February 2009.”
Public Voices About Downfall
Presenter No. 6: Fizza Azam
Affordability versus Availability
• Up-to-date service centers and Modern offices
• Owned Network resources
• Lack of Outsourcing
• Higher Cost resulted in Higher rates
• Availability of cheaper networks
Major Downfall reasons
Loss Of Reliability • Launch of Jazz ladies first
• Innovative package of its kind
• Weak network infrastructure
• Unavailable network after 11 pm
• Corporate sector faced problem for a long time
• Lost customer satisfaction level
Detested Packages
Lack Of Quick Response• SMS craze in Public and Youth Especially
• Arrival of Zong
• Competition of cheaper SMS rates
• Mobilink took a long time to introduce Jazz Unlimited SMS package
• Offered SMS for 0.2/SMS for a long time
Deceptive marketing practices
• How to Register
• Illegal SIM users were slided
• 3 Million People still using illegal SIM’s
Blockage of illegal SIM use
Presenter No. 7: Ramsha Naeem
“Foreign direct investment in telecom sector of Pakistan drops”.
Zulqernain Tahir
Oct,2008
Dawn News
Literature Review
• FDI in Pakistan is dropped because of:
2. Cellular operators have already invested huge amounts .
3. The local financial market has enabled operators generate sources locally .
4. Current financial recession
• Mobile subscriber’s growth rate has also decreased 61%
• No. of PTCl subscribers are reduced from 4.4 million to 4.2 million due to 31% taxes
Strenghts:• Strong Brand Image
• Potential customers
• Highest Coverage
• First to introduce IR
• M2 Motorway coverage
• Biletral roaming with 50 operators
• Motorola Time port Tri band (TT) handsets
• Tracking and Fleet (VTF) Management services.
• corporate customers.
• Cooperation with MCB
• Company offering corporate
• packages
Swot Analysis
• Currently providing not good quality service because of changing their
• Network from 900 MHz to 1800 MHz.
• Fewer advertisements now days.
• Most expensive telecom company both in call rates and SMS
• Weak customer retention
• Engineering department of mobilink is not well competent
weakness
Presenter No. 8 : Mehroze Khan
• Can expand its networks in the uncovered areas
• Services in the future can be
• Telephone
• Wireless
• Calling Cards
• Can target maximum corporate Customers
• lower prices
Opportunities
•Mo bil e P hone Bank ing
• New market players
• Competitors can offer packages for corporate customers in better way.
• Wireless local loop service providers
• brand names survival.
• Corporate customers can shift to other companies
• Employee retention
• Loss of loyal customer
Threats
Conclusion
• Mobilink still has power and Brand Image as well as corporate Impression. It still needs a long time period and recession to get beaten by competing companies. Mobilink is major cellular company and will stand in first place many years to come. With professional approach and highly skilled staff behind Mobilink is the premier choice for subscribers nationwide.
Questions Are Welcome