Dates Topics/Assignments Reading Assignments Due1 Jan 8-11 - Goals and objectives of the course

- SMART communication strategy- Frontloading message

Guffey Chapter 1(Foundations)

- Goal memo (0%)- In-class exams/exercises*

2 Jan 15-18 - Rhetorical structure(s)- Graphic highlighting

GuffeyChapter 4 and 8

(Memos and E-mail)

- Memo 1 (2%)- In-class exams/exercises*

3 Jan 22-25 - Audience analysis GuffeyChapter 5, 6, 7

(Writing Process)

- Memo 2 (3%)- In-class exams/exercises*

4 Jan 29- Feb 1

- Direct letters GuffeyChapter 9

(Letters)

- Strategy exam (5%)- In-class exams/exercises*

5 Feb 5-8 - Use of secondary sources (citation form) GuffeyChapter 12

(Report planning)

- Claim letter (3%)- In-class exams/exercises*

6 Feb 12-15 - Memo report style and format- Planning, and outlining documents- Using visuals in publications

GuffeyChapter 13

(Report types)

- Mid-term exam (20%)- In-class exams/exercises*

7 Feb 19 - Report planning and research- Kwantlen reading break ( Feb 22-23)

- In-class exams/exercises*

8 Feb 26 –Mar 1

- Argumentation and presentation- Organizing principles for reports- Problem/purpose statement

GuffeyChapter 14

(Proposals)

- Organization report (5%)- In-class exams/exercises*

9 Mar 5-9 - Examination of proposal examples On-line reading - In-class exams/exercises*

10 Mar 12-15 - Employment communication- Persuasive employment letters/resumes

GuffeyChapter 16

(Employment)

- Proposal memo (5%)- Annotated references (5%)- In-class exams/exercises*

11 Mar 19-22 - Persuasion theory (AIDA) GuffeyChapter 10

(Persuasive Letters)

- In-class exams/exercises*

12 Mar 26-29 - Persuasion and diplomacy Guffey

Chapter 11, 12

(Negative messages)

- Employment package (10%)

- In-class exams/exercises*

13 Apr 2-6 - Oral presentation strategies- Review; exercises

GuffeyChapter 15

(Speaking skills)

- In-class exams/exercises*

14 Apr 12 - Kwantlen closed Easter Monday (April 9)- Review; exercises

- Final proposal due (25%)

15 Apr 16 - Extra class (proposals reviewed) - Self-assessment (2%)

0

*There will be chapter exams and in-class writing and editing exercises in almost every class. These are worth a total of 15 percent for the term. Missing a class could mean missing up to 3 marks.

1

1 Jan 8-11 - Goals and objectives of the course- Communication strategy- Frontloading messages

Guffey Chapter 1(Foundations)

- Goal memo (0%)- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Course presentation HANDOUT PowerPoint

Assignment Schedule

Communicate Well...(Globe and Mail)

Munter Thought Process, Strategy/Structure, Cognitive Processing Curve,

Memo model example

Editing marks exercise (building security)

Comparing academic with business writing

Diagnostic grammar test PPT

Waldo Hightower hiring (OVERHEAD)(advantage of frontloading, point form, etc.)Base goal memo assignment (2%)

Baseline memo PP

Goal memo - student example

1.7 cleanup memo exercise

SMART powerpoint

4.1 computer password sharing

6.1 business attire memo

Organizational Chart OVERHEAD

Ethics small group

Memo 1 assignment

2 Jan 15-18 - Rhetorical structure(s)- Graphic highlighting

GuffeyChapter 4 and 8

- Memo 1 (2%)- In-class exams/exercises*

2

Memo exercise SMART strategy Memo exercise 2 Organizational communication Ethics group discussion

Assignment: Baseline memo

Introduction to course Memo format Editing marks exercise Frontloading Academic vs. business writing

Assignment: goal memo

(Memos and E-

mail)

Top of document http://members.shaw.ca/horne/cmns

Goal memo due (2%)

SMART review

Strategy Structure PPT

8.1 memo openers PPT

Graphic highlighting Powerpoint (in prog)

8.3 graphic highlighting PPT

Munter Thought Process, Strategy/Structure, Cognitive Processing Curve,

Resume examples

Resume due next week (3%)

Job search PP

Editing document 1 CORRECTED

Persuasive report PP

Company assignment due in 3 wk HANDOUT

8.4 time management suggestions memo

Editing sentences 1 CORRECTED

Executive Level Resumes (Wall Street Journal)

Group - Choosing College (SMART, Outline 45min minimum)

3

Review (strategy/structure) Frontloading Memo openers Graphic highlighting Resume assignment Resume examples

Assignment: Resume Assignment

Term assignment Company assignment Memo SMART exercises

Assignment: Organization report

3 Jan 22-25 - Audience analysis GuffeyChapter 5, 6, 7

(Writing Process)

- Memo 2 (3%)- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Goal memo writing problems

Goal memo student example example 2

Bullet lists and paragraphs (and justifying) Munter PPT

5.1 Computer Purchase Exercise

Citations handout PowerPoint

Explanation of marking scheme PP

Munter audience, message, cog.proc. curve

Editing document 2 CORRECTED

Resume due (2%)

8.5 request for holiday options memo

Levels of discourse Sentences and Paragraphs PPT

Audience analysis PPT

Barriers to communication PP

Barriers to communication HANDOUT

Editing sentences 2 CORRECTED

Strategy Structure PPT

4

Editing exercise SMART exercise Audience Analysis Levels of discourse Strategy Structure review

Assignment: Organization reportStrategy exam next week

Editing exercise Goal memo review Bullet Lists handout Using Citations SMART exercise continued

(group)

Assignment: Organization reportStrategy exam next week

4 Jan 29- Feb 1

- Direct letters GuffeyChapter 9

(Letters)

- Strategy exam (5%)- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Resume – review of common errors

Citations PPT

Research assignment

Citations handout

Editing document 3 CORRECTED

Report on organization memo due next week

Strategy Exam

Editing sentences 3 CORRECTED

5

Editing exercise Resume – review of errors Using citations Research assignment

Assignment: Research assignment due next week

Strategy exam

Exam should finish by 9:55. Ask me and I’ll give you your next assignment.

Send your answer page and memo to the printer – don’t forget to add your name to both pages.

Return by 9pm to discuss next assignment. Meanwhile, surf the web, check library databases, etc. from your work station.

Hints:Do audience analysis of first part. What do you think I want to know. Put yourself in my position. What does an instructor need to know? How will he be able to know that YOU know what you’re doing? Will he know that you have considered all aspects.

5 Feb 5-8 - Use of secondary sources (citation form) GuffeyChapter 12

(Report

planning)

- Claim letter (3%)- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Strategy Exam post-mortem

Examples of student reports

Top 100 BC companies (BC Business)

Levels of discourse

Editing document 4 CORRECTED

Time management PPT

Group report process PowerPoint (in progress)

Teamwork handout PowerPoint

Teamwork exercise (MIT)

Group meeting 1 (forming)

Outlining exercise (Radio station)

Principles common to all reports PPT

Editing sentences 4 CORRECTED

6

Editing exercise Strategy exam post mortem Examples of student reports Time management

Assignment: Organization report due next week.

Editing exercise Teamwork Teamwork exercise Principles common to all reports

Assignment: Organization report

6 Feb 12-15 - Memo report style and format- Planning, and outlining documents- Using visuals in publications

GuffeyChapter 13

(Report types)

- Mid-term exam (20%)- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Organization report due (10%)

Report Strategy (corrections) PPT

Problem/purpose statements Grid handout

Applying Problem/purpose statements

See P273 in Brief Canadian Edition

Group meeting 2 (Problem/purpose exercise)

Editing document 5 CORRECTED

Avoiding overlong sentences PPT Handout

Problem Purpose exercises PPT

SMART review; Problem/purpose review

Sentence revision assignment (2%)

Correct sentence revision exercise (2%) PPT

Scrambled outline exercise (Highway Safety)

Revising sentences (Guffey 6) PPT

Sentences and paragraphs (handout)

Editing sentences 5 CORRECTED

7

Editing exercise Problem/purpose statements Case study exercises

Assignment: Organization report

SMART review Problem/purpose review Case study exercises Problem/purpose assignment Sentence revision exercise

Assignment: Mid-term next week

7 Feb 19 - Report planning and research- Kwantlen reading break ( Feb 22-23)

- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Organization report postmortem

Mid-term exam (15%)

S10 8-10 G1050

S18 4-6 G1050

L50 7-10 2125

S14 12-2 on Friday G1045

Editing document 6 CORRECTED

Simplify your writing PPT

Sentences and paragraphs handout

Revising sentences (Guffey 6) PPT

Individual proposal memo due in two weeks

Editing sentences 6 CORRECTED

8

Report planning Sentences and paragraphs

Assignment: Problem Purpose memo due in two weeks

8 Feb 26 –Mar 1

- Argumentation and presentation- Organizing principles for reports- Problem/purpose statement

GuffeyChapter 14

(Proposals)

- Organization report (5%)- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Mid-term exam postmortem

Timeline for proposal (Excel)

Using visuals PPT Handout exercise

Editing document 7 CORRECTED

Organizing Principles for Reports PPT

Organizing Principles HANDOUT

Proposal assignment PPT illustration

Proposal memo due next week (6%)

Editing sentences 7 CORRECTED

Research - primary and secondary PPT

Research PPT HANDOUT

Principles common to all reports PowerPoint

9

Organizing principles Sentence revision exercise

Assignment: Problem Purpose memo due next week

Mid-term exam postmortem Timeline for Proposals Examples of problem-purpose

memos Use of Visuals Visuals exercise

Assignment: Problem Purpose memo due next week (Annotated bibliography due following week)

9 Mar 5-9 - Examination of proposal examples On-line reading

- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

PPT Guffey Chapter 12 - Report planning

Letters (info request, claim, etc.)

Letters (info request, claim, etc.) PPT

Letter model Letter formatting

Letter exercises

Editing document 8 CORRECTED

Group meeting 8 (editing final draft)

Proposal memo due

Proposal Assignment (25%)

Proposal Example (Kamloops Bank)

Proposal outline example (Kamloops Bank)

Proposal memo example (Kamloops Bank)

Claim letter due next week (3%)

Editing sentences 8 CORRECTED

Structure - Tools for Business Communication

HANDOUT

Fog index demo (Sato's security)

10

Problem purpose memos Report planning review Letter formatting Claim letter due next week Annotated references due in 2 wks EDITING 2 (for marks)

Assignment: Claim letter due next week

Proposal Assignment Letters (review) Claim letter assignment

10 Mar 12-15

- Employment communication- Persuasive employment letters/resumes

GuffeyChapter 16

(Employment)

- Proposal memo (5%)- Annotated references (5%)- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Organizing Principles postmortem

Annotated references due

Persuasion Strategy PPT

Persuasive Letters

Persuasive employment letter due in 2wk (3%)

Editing document 9 CORRECTED

Audience Analysis 2: Audience analysis PPT

Review – Direct vs Indirect

Strategy Checklist (MIT)

Review - Job Search PPT

Examples of application letters

11

Organizing principles postmortem Proposal Assignment Persuasive letters Employment search review Persuasive employment letters

Proposal Assignment Strategy checklist Persuasive employment letters Employment search review

11 Mar 19-22 - Persuasion theory (AIDA) GuffeyChapter 10

(Persuasive

Letters)

- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Claim letter example - Short OK Best

Letter review

Persuasive Letters

Persuasive employment letter due in 2wk (10%)

Editing document 10 CORRECTED

Deductive vs. inductive argumentation

Structure of Proposals PPT HANDOUT

Persuasion Strategy PPT

Analyzing advertisements

Tide advertisement

Persuasion theory handout PowerPoint

Final self-assessment (2%)

Editing document 11 CORRECTED

12

Claim letter postmortem Direct/Indirect Negative news Negative news assignment

Proposal structures Persuasion strategy Analysis of ads

12 Mar 26-29 - Persuasion and diplomacy Guffey

Chapter 11

(Negative

messages)

- Employment package (10%)

- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Negative news (Sako Copier)

Negative news letter assignment in class

Negative News (Guffey PPT)

Persuasive employment letter due

Structure - Tools for Business Communication

HANDOUT

Structure of Proposals PPT HANDOUT

Self Assessment memo

Review Negative News Letter

Structure - formal report requirements

Structure - formal report requirements Handout

Proposal - Who Reads What?

Video Example: Persuasion

Oral Presentations PPT

Editing document 12 CORRECTED

13

Structures for proposals Persuasion AIDA exercises

Negative news postmortem Proposals – who reads what? Oral Presentations

13 Apr 2-6 - Oral presentation strategies- Review; exercises

GuffeyChapter 15

(Speaking skills)

- Self-assessment memo (2%)

- In-class exams/exercises*

Top of document http://members.shaw.ca/horne/cmns

Persuasive Employment Letter postmortem

Proposal marking requirements

Oral presentations

Persuasive Oral Presentation Marksheet

SMART powerpoint

Other report examples: 1 2 (business plan)

http://www.quickmba.com/entre/bplan/

http://www.bplans.com/dp/

Guffey 9.11 Persuasive internal memo

Guffey 7.6 Good news, bad PR

14

Persuasive memo writing (2%)

Employment letters – postmortem

Oral presentations

14 Apr 12 - No class on Easter Monday (April 9)- Review; exercises

- Final proposal due (25%)

Top of document http://members.shaw.ca/horne/cmns

Proposal due

Oral presentations (optional)

15

15 Apr 16 - Extra class (proposals reviewed)

Top of document http://members.shaw.ca/horne/cmns

Review proposals

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