CITIBANKCITIBANK

Founded in 1812 as the City Bank of New YorkFounded in 1812 as the City Bank of New YorkCommercial bankCommercial banksubsidiary of Citigroupsubsidiary of CitigroupInternational operations in 1902International operations in 19021955, its name to The First National City Bank of New York1955, its name to The First National City Bank of New YorkIn 1976,Named as CitibankIn 1976,Named as Citibank1902 Founded India, Mumbai1902 Founded India, Mumbaipresence in 140 countries    presence in 140 countries   

 

 

CITIBANKCITIBANKCitibank is one of the largest banks in the U.S., and is a Citibank is one of the largest banks in the U.S., and is a

part of the financial services company Citigroup. part of the financial services company Citigroup. Citibank had been founded in the year 1812. Initially Citibank had been founded in the year 1812. Initially its name was City Bank of New York, which was later its name was City Bank of New York, which was later changed to First National City Bank of New York. changed to First National City Bank of New York.

In over 100 countries worldwide, Citibank has been In over 100 countries worldwide, Citibank has been carrying out its operations, which comprise of regular carrying out its operations, which comprise of regular banking services along with credit card, insurance and banking services along with credit card, insurance and investment services. The bank claims to have a investment services. The bank claims to have a customer base of 15 million users catered by its online customer base of 15 million users catered by its online services division alone. services division alone.

CitiGroup CitiGroup

Citigroup Incor or Citi is an American multinational Citigroup Incor or Citi is an American multinational

financial services corporation headquartered in financial services corporation headquartered in

Manhattan, New York City, New York, United Manhattan, New York City, New York, United

States. Citigroup was formed from one of the States. Citigroup was formed from one of the

world's largest mergers in history by combining the world's largest mergers in history by combining the

banking giant banking giant CiticorpCiticorp and and Travelers Group Travelers Group in in

October 1998 (announced on April 7, 1998). The October 1998 (announced on April 7, 1998). The

year 2012 marks Citi's 200th anniversary.year 2012 marks Citi's 200th anniversary.

HR ASPECTSHR ASPECTS

Vikram Pandit ( CEO ) Vikram Pandit ( CEO ) William R. Rhodes(Chairman) William R. Rhodes(Chairman)

TOP COMPETITORSTOP COMPETITORS

• Bank of America Corporation Bank of America Corporation • HSBC Holdings plc  HSBC Holdings plc  • JP Morgan Chase & Co JP Morgan Chase & Co • Wachovia Corporation Wachovia Corporation • Wells Fargo & Company Wells Fargo & Company

MARKETING ASPECTS MARKETING ASPECTS

• Target Customers Target Customers • Upper middle class Upper middle class • Business class peopleBusiness class people

• Location Location • Urban Urban • Metro citiesMetro cities

• Advertisement :Advertisement :• internet sites internet sites • Business MagazineBusiness Magazine

PRODUCTS & SERVICES PRODUCTS & SERVICES

• BankingBanking• Fund services Fund services • Internet and mobile Internet and mobile

banking services  banking services  • Lines of credit Lines of credit

and loans and loans • Private baking  Private baking  • Securities services Securities services • Trust services Trust services

Premium Debit CardPremium Debit Card

Credit CardsCredit Cards

Citibank Rewards Card Citibank Cash Back Credit Card

IndianOil Citibank Platinum Credit Card

Prepaid CardsPrepaid Cards

Citibank World Money Prepaid Card Citibank World Money Corporate Card

Personal Travel Card Corporate Travel Card

LoansLoans

MortgagesMortgages Business LoansBusiness Loans Stock PowerStock Power Loan Against Fixed DepositsLoan Against Fixed Deposits Personal Loan & Ready CreditPersonal Loan & Ready Credit

InvestmentsInvestments

DematDemat Mutual FundsMutual Funds DepositsDeposits

Insurance Insurance

Life InsuranceLife Insurance Health & AccidentHealth & Accident Travel InsuranceTravel Insurance Home Loan InsuranceHome Loan Insurance Home Power ProtectHome Power Protect

Online ServicesOnline Services

Internet BankingInternet Banking Mobile ServicesMobile Services Online SecurityOnline Security

Special OffersSpecial Offers

DiningDining ShoppingShopping Entertainment Entertainment TravelTravel EMIEMI

PromotionsPromotions

In order to continually attract attention of consumer, Citibank have launch their promotion activities from time to time. There are many promotion strategies that use by Citibank.

Deposit with Citigold for greater rewards that customer may enjoy up to 3.20% p.a and win a complimentary Samsung Camcorder

In Credit Card, They have Enjoy 0% interest payment with Citibank Easy Pay as benefits own a HP notebook

loans promotion that has in Citibank. “Get a free flying lesson and more with Citibank Home Loans” is guaranteed gifts free flying lesson,

Online part also got Citibank Electronic Statement be a promotions that is access your past 12 month’ statement online anytime, anywhere for free.

Citigroup – India OperationsCitigroup – India Operations

Established 109 years ago in Kolkata, Citibank has a long history in Established 109 years ago in Kolkata, Citibank has a long history in India. Currently it is the largest foreign direct investor in financial India. Currently it is the largest foreign direct investor in financial services in India with a total capital commitment of approximately services in India with a total capital commitment of approximately US$ 4 Billion in its onshore banking and financial services US$ 4 Billion in its onshore banking and financial services business and its principal and alternate investment programs.business and its principal and alternate investment programs.

It operates 41 full-service Citibank branches in 40 cities and over It operates 41 full-service Citibank branches in 40 cities and over 700 ATMs across the country.700 ATMs across the country.

Citibank is an employer of choice to about 7,500 people.Citibank is an employer of choice to about 7,500 people. Pramit Jhaveri CEO, Citi IndiaPramit Jhaveri CEO, Citi India

Innovations Innovations Recently launched and innovative products and servicesRecently launched and innovative products and services Mobile Check DepositMobile Check Deposit ThankYou® Rewards AppThankYou® Rewards App ThankYou® Point SharingThankYou® Point Sharing Benefit BuilderBenefit Builder ThankYou® Shop With PointsThankYou® Shop With Points Women & Co®, A Service of CitiWomen & Co®, A Service of Citi Citibank for iPad®Citibank for iPad® Google WalletTMGoogle WalletTM Citi® Price RewindCiti® Price Rewind

USPUSPCitibank in the early 1990s built a unique service Citibank in the early 1990s built a unique service

proposition around the concept of CPTproposition around the concept of CPTCompetence, Problem-free, Timely service.Competence, Problem-free, Timely service.

Its entire internal infrastructure was designed to Its entire internal infrastructure was designed to deliver CPT to customers on a consistent and deliver CPT to customers on a consistent and reliable basis. Its training programs were designed reliable basis. Its training programs were designed to increase the knowledge and skill levels of the to increase the knowledge and skill levels of the front-line staff. Its rewards system was crafted to front-line staff. Its rewards system was crafted to reward employees,teams, and departments that reward employees,teams, and departments that eliminated or prevented problems from happening eliminated or prevented problems from happening to customersto customers..

Its capital budgets were ranked in terms of which Its capital budgets were ranked in terms of which items would improve the timeliness of service items would improve the timeliness of service and product delivery. Using these steps these and product delivery. Using these steps these steps the bank was able to reduce the time it took steps the bank was able to reduce the time it took to issue ATM cards to new account holders from to issue ATM cards to new account holders from ten days to less than three days, including mailing ten days to less than three days, including mailing time.time.