Date post: | 08-Apr-2018 |
Category: |
Documents |
Upload: | pradeep-gupta |
View: | 217 times |
Download: | 0 times |
of 70
8/7/2019 15846470 Markeing Plan of NOKIAppt
1/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
2/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
3/70
Muhammad Talal Butt
Presented by
8/7/2019 15846470 Markeing Plan of NOKIAppt
4/70
Presentation IncludeWhy Nokia ?
History
Mission statement
Brand personality
Market Segmentation
Target Market
Positioning
4Ps
BCG Matrix
SWOT analysis
8/7/2019 15846470 Markeing Plan of NOKIAppt
5/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
6/70
HISTORY OF NOKIA It also provides the services for network operators.
Company recorded revenues of 41,121 Million in 2007
about 20.3% increase from 2006.
Company offers its products in 150 countries. Its HQ is in
Espoo, Finland and employees about 68,500 people .Other
company of Nokia are in China , Hungry , Germany ,Korea and India
8/7/2019 15846470 Markeing Plan of NOKIAppt
7/70
WHYNOKIA?The largest market share ever gained by Nokia is in
Peshawar 88% more than allover Middle East andAfrica
Largely availableGreater network coverageEasily repairedChangeable body casingUpdating softwareOnly dealing in mobiles
Nokia is world third richest company
8/7/2019 15846470 Markeing Plan of NOKIAppt
8/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
9/70
NOKIA Company logo.
Founded in Tampere
in 1865, logo 1966.
A leading player in mobile communications all over the world,
NOKIA first started operations in the early 1980s
Finnish Rubber WorksLtd, Helsinki:1898
The NOKIA "arrows"
logo before its
Connecting People
logo.
"Connecting People"slogan, invented by
Ove Strandberg.
History
8/7/2019 15846470 Markeing Plan of NOKIAppt
10/70
HISTOR
YOF NOKIANokia is a Finland based company, incorporated in 1967.
Nokia started of as a pulp, rubber and cable
manufacturing
company to a major manufacturer of mobile devices.
Its the leading manufacturer of mobile devices.
Nokia offers a wide range of mobile devices with theexperience in music, video, imaging, gaming and a lot
more.
8/7/2019 15846470 Markeing Plan of NOKIAppt
11/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
12/70
NOKIA in PakistanThe Nokia care centre has been established to
facilitate consumers and is a global initiative, whichis the first of its kind in Pakistan
Nokia care was launched in Lahore last month andis now being launched in Karachi, with many moreto come.
NOKIA cover approximately all over the Pakistan.
8/7/2019 15846470 Markeing Plan of NOKIAppt
13/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
14/70
MISSION STATEMENTEveryone has a need to communicate and share. Nokia
helps people to fulfill this need and we help people feel
close to what matters to them. We focus on providing
consumers with very human technology technology that
is intuitive, a joy to use, and beautiful.
We are living in an era where connectivity is becoming
truly ubiquitous. The communications industry continuesto change and the internet is at the center of this
transformation. Today, the internet is Nokia's quest.
8/7/2019 15846470 Markeing Plan of NOKIAppt
15/70
StrategyNokia is a consumer led company. There is a
progressive and continuous increase in consumer
involvement with technology and communicationsglobally. People are broadening their modes ofcommunication to include the web and, socialnetworks are becoming central to how people
communicate.
8/7/2019 15846470 Markeing Plan of NOKIAppt
16/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
17/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
18/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
19/70
Products Cont .. ..Features:
Each set of Nokia has its own features . The
models of Nokia are based on features.
8/7/2019 15846470 Markeing Plan of NOKIAppt
20/70
Different Products Of NOKIA
8/7/2019 15846470 Markeing Plan of NOKIAppt
21/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
22/70
NOKIA N-Series It's the freedom to discover, enjoy, create and
share the things that matter, all in one device.
The latest mobile series called N-Series by NOKIAis a revolution in the cell phone industry.
The latest phone in this series is NOKIAN-96.It is aunique phone of its kind.
8/7/2019 15846470 Markeing Plan of NOKIAppt
23/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
24/70
NOKIA N-96
8/7/2019 15846470 Markeing Plan of NOKIAppt
25/70
Different Views OF NOKIA N_96
8/7/2019 15846470 Markeing Plan of NOKIAppt
26/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
27/70
About NOKIA N-96N96 is the most expensive and powerfulmodel in the whole Nokia portfolio.
The phone utilizes a two-way sliderallowing access to media playbackbuttons or a keypad, but not bothsimultaneously.
It comes with an astonishing 16 Gb ofonboard and 8 Gb of replaceable flashstorage, and has a pronounced focus on
the video aspect
8/7/2019 15846470 Markeing Plan of NOKIAppt
28/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
29/70
Technical Profile
System:
WCDMA900/2100 (HSDPA), EGSM900,GSM850/1800/1900 MHz (EGPRS)
User Interface:
S60 3rd Edition, Feature Pack 2 Multimedia Menu
8/7/2019 15846470 Markeing Plan of NOKIAppt
30/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
31/70
Main CameraTalk time: Up to 150 min (3G), 220 min (GSM)
Standby time: Up to 200 hrs (3G), 220 hrs (GSM)
Video playback: Up to 5 hours (offline mode)
Music playback: Up to 14 hours (offline mode)
TVplayback: Up to 4 hours
8/7/2019 15846470 Markeing Plan of NOKIAppt
32/70
Connectivity and Data ServicesMicro-USB connector
3.5mm stereo headphone plug and TV-out support(PAL/NTSC)
Bluetooth wireless technology 2.0 with A2DP stereo
audio, enhanced data rates (ED
R)
GPS receiver with support for assisted GPS (A-GPS)
8/7/2019 15846470 Markeing Plan of NOKIAppt
33/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
34/70
BatteryNokia N96 is equipped with a relatively old battery,
the same with the original Nokia N95. Its a BL-5F unit
sporting a 950 mah power output capacity.
8/7/2019 15846470 Markeing Plan of NOKIAppt
35/70
Software
Nokia N96 bases off the S60 3rd Edition FeaturePack 2 platform. A comprehensive review of the basefunctionality provided by the said platform is alreadyavailable in a separate article on our site, so theres no
sense in duplicating the sentences in this one. Thepreinstalled service clients include an online musicstore, Share on OVI and so on nothing overlysurprising at all.
8/7/2019 15846470 Markeing Plan of NOKIAppt
36/70
AVALIBILITY
N-96 will be available to the customers on 1st Juneat NOKIA outlets. And will also be available inmarket after 1 week of launch.
8/7/2019 15846470 Markeing Plan of NOKIAppt
37/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
38/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
39/70
Consumer Segment
yLight Users
yMedium Users
yHeavy Users
8/7/2019 15846470 Markeing Plan of NOKIAppt
40/70
Heavy Users
Our target segment is heavy users
We chose this Category because heavy user have abilityto buy our product.
In this category users like latest products with latest
features.
Heavy users want something new and stylish.
8/7/2019 15846470 Markeing Plan of NOKIAppt
41/70
Target MarketIn Pakistan a developing country nokia has mainly
targeted
Target market for the Nokia N96 mobile phone isbetween ages 20-40.
Who want to use Something Special
International Students
Teenager and Business class
8/7/2019 15846470 Markeing Plan of NOKIAppt
42/70
POSITIONING OF N-96
N-96 has created a distinct position in
customer mind by
Nokia logo..>
Slogan> Know our past. Create the future
Latest Ring Tone
8/7/2019 15846470 Markeing Plan of NOKIAppt
43/70
POSITIONING OF N-96 Cont .. ..
New Messages Tunes
The specific message that is conveyed to the customersin every advertisement.
8/7/2019 15846470 Markeing Plan of NOKIAppt
44/70
POSITIONING OF N-96 Cont .. ..Brand name:
Brand name is written on N-96 .
8/7/2019 15846470 Markeing Plan of NOKIAppt
45/70
Product
NOKIA N-96
8/7/2019 15846470 Markeing Plan of NOKIAppt
46/70
ProductLatest technology.
Text messaging and games like Snake and
Memory.
Stylish and attractive
Accessories that consumers buy withthem (carry cases, hands free kits and in-car chargers).
8/7/2019 15846470 Markeing Plan of NOKIAppt
47/70
Packaging Of NOKIA N-96
y Packaging is important because it protects productsas they make their way from factory to customers.
y Attractive Packing
y Good Packing
y Secure Packing
8/7/2019 15846470 Markeing Plan of NOKIAppt
48/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
49/70
PROMOTIONAdvertising:
Though TV , Sign boards , Bill boards , Radio
and Newspaper Broachers , Posters ,Dummies and display
stands
Personal selling:
By product training to Distributer.
8/7/2019 15846470 Markeing Plan of NOKIAppt
50/70
PROMOTION Cont .. ..Sale promotion:
Gift like Yamaha bike , Philips TV , Mitsubishisplit AC, watches and digital diary
With N-96 mobile offer 2500Rs original Bluetooth free
With N-96 offer leather Wallet
With N-96 offer caps and shirts
8/7/2019 15846470 Markeing Plan of NOKIAppt
51/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
52/70
PLACE
Channels:
Nokia > Distributer > Whole seller > Retailer >Customer
Coverage:
Nokia n-96 available all over Pakistan on 1st
June.
8/7/2019 15846470 Markeing Plan of NOKIAppt
53/70
PLACE Cont .. ..
Distributer:
Nokia main distributer are I2,United
mobiles, Mobile zone and Advance telecom.
Nokia mobiles are mostly available through every
mobile outlet in Pakistan.
8/7/2019 15846470 Markeing Plan of NOKIAppt
54/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
55/70
Macro Enviroment of NOKIA N-96POLITICAL FACTOR:
ECONOMIC FACTOR:
SOCIAL FACTOR:
Nokia has been a member of the United NationsGlobal Compact since 2001
Nokia reported spending $5.4 million on lobbying in theU.S. in 2007 and $2 million on lobbying in 2008.
Nokia had to change its functions from single marketto global market due to collapse of Russian Federation.
8/7/2019 15846470 Markeing Plan of NOKIAppt
56/70
TECHNOLOGICAL FACTOR:
LEGAL FACTOR:
Patents and technology
ENVIRONMENTAL FACTOR:
Environmental impact of suppliers NOKIA N-96 and processes.Environmentally ethical considerations amongst suppliers. Lifecycle impact of NOKIA N-96 throughout the supply chain
Changes in technology
Macro Enviroment of NOKIA N-96
8/7/2019 15846470 Markeing Plan of NOKIAppt
57/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
58/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
59/70
StrengthsNOKIA is the One of the most popularmobile communication. company in theindustry
NOKIA N-96 is high product quality.
Product Is warrantee worldwide.
Fashionable product ( serve new trend).
Global marketing (product).
8/7/2019 15846470 Markeing Plan of NOKIAppt
60/70
WEAKNESSES
Its not easy to use
Low voice quality
Heavy set
Market skimming prices of this Set
8/7/2019 15846470 Markeing Plan of NOKIAppt
61/70
OPPORTUNITIES
Mobiles with computer window
New growth markets
Other hand held devices
Well designed and styled sets
8/7/2019 15846470 Markeing Plan of NOKIAppt
62/70
TH
REATSLooking mainly at the competition that are taking
away Nokias market share.
Orange, Vodafone and O2 and many otheroperators are globally selling their own brandsof phone.
Higher import charges.
China Mobile made Copy Of NOKIA Sets.
8/7/2019 15846470 Markeing Plan of NOKIAppt
63/70
8/7/2019 15846470 Markeing Plan of NOKIAppt
64/70
The Morph concept
Nokia N- Series
Nokia E- series
Nokia Symbian series
8/7/2019 15846470 Markeing Plan of NOKIAppt
65/70
Time
Growth
Maturity
Decline
Introduction
Sales curve
The Morph concept
Nokia E- series
Nokia Symbian& N- Series
Nokia 30 & 40 Series
Product life cycle of NOKIA
8/7/2019 15846470 Markeing Plan of NOKIAppt
66/70
Growth
Maturity
Decline
Introduction
NOKIA N-96
Sales curve
8/7/2019 15846470 Markeing Plan of NOKIAppt
67/70
StarsQuestion
Mark
CashCows
Dogs
BCG Matrix of NOKIA
Premium SeriesN-Series
EntryLevel N-Gage
8/7/2019 15846470 Markeing Plan of NOKIAppt
68/70
StarsQuestion
Mark
CashCows
Dogs
BCG Matrix of NOKIA N_96
Nokia n-96
8/7/2019 15846470 Markeing Plan of NOKIAppt
69/70
Market share strategy
0
1020
30
40
50
60
70
8090
2005 2006 2007 2008
Nokia
Sony Ericsson
Samsung
8/7/2019 15846470 Markeing Plan of NOKIAppt
70/70