Date post: | 12-Aug-2015 |
Category: |
Education |
Upload: | sameer-mathur |
View: | 77 times |
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“Planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time”
Strategic roles of a variety of communication disciplines, such as: 1. General Advertising2. Direct Response3. Sales Promotion4. Public Relations
Marketers should combine personal and non-personal communications channels to achieve maximum impact and increase message reach.
Integrated marketing communications can produce stronger message consistency, help build brand and create greater sales impact