Date post: | 21-Mar-2017 |
Category: |
Government & Nonprofit |
Upload: | fundsforngosorg |
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16 Powerful Tips to Boost your Online and Offline Fundraising Efforts
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Introduction
This video provides you some tips that have worked for some organizations
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Sections
Section1:
Tips for enhancing conventional methods of fundraising
Section2:
Tips for enhancing conventional methods of fundraising
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Section 1: Tips for enhancing conventional methods of fundraising
Plan well in advance
Diversify your donors
Share your success and impact stories with donors
Pay special attention while writing your proposal
Face to face meetings always result in better results
Keep your financial statements and audit reports handy and available
Maintain a congenial relation with your existing donors
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Plan well in advance
Start planning at least a year in advance
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Diversify your donors
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Share your success and impact stories with donors
Sharing information motivates them to support your cause in the long run.
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Pay special attention while writing your proposal
• Use simple and effective language to explain your proposal.
• Do not make the proposal too academic by using too much facts and figures.
• Follow the guidelines, format and instructions properly
• Make a detailed budget reflecting how you will be utilizing the funds
• Avoid making spelling and grammatical mistakes
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Face to face meetings always result in better results
Some of the points to remember when meeting donors are:
•Ensure that communication is done by a person who knows about the donor agency and has good communication skills.
•Introduce your organization and the work you have done in the past.
•Avoid asking questions for which answers are available on their webpage and guidelines.
•Listen to them patiently as suggestions by them can help you in improving your proposal.
•Once the call/meeting comes to an end thank them for giving time, this can be done by sending them an email, immediately after your meeting or call.
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Keep your financial statements and audit reports handy and available
This may enhance your credibility in front of the donor and will make you look more professional and credible to the donor thereby increasing your chances of getting funded.
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Maintain a congenial relation with your existing donors
You need to maintain a good rapport with your existing donors as well.
Submit all the reports, financial documents and updates with them in a timely manner.
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Section 2: Tips for enhancing online fundraising efforts
Go mobile
Make sure to have a donate button visible all across the website
Share your impact stories on your webpage and monthly newsletter
Provide donors options
Use compelling imagery
Use statistics to show results
Make sure to secure online transactions
Make the process of payment easyhttps://fundsforngos.org
Go MobileThis way you can reach that group of donors who are active on their mobile phones all day long.
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Make sure to have a donate button visible all across the website
Add a donate button and place it appropriately on the page.
Make it visible to the people who visit your webpage
Make sure that button stands out
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Share your impact stories on your webpage and monthly newsletter
Attract more donors by regularly updating your website
Send monthly updates to all their donors stating the new events and activities undertaken for a particular cause
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Provide Donors Options
Provide donors with multiple options to support your cause.
These options can be in the form of ways to support your cause like: in kind donation, volunteer support etc.
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Use Compelling Imagery
Use images that compel the donors to support your cause.
Use relevant imagery that clearly indicates to the donors what you are raising funds for.
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Use statistics to show results
Use charts, graphs and figures on your donation page to represent important information for donors.
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Make sure to secure online transactions
Ensure that the payment gateway used is authentic and has additional security protocols
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Make the process of payment easy
• Do not complicate the process of donation.
• Make the forms easy to understand and ask for information that is relevant.
• Try to make payment process simple
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Acknowledge your Donors
Another great tip for both conventional and online fund raising is acknowledging your donors.
•Send thank you messages•share the names of your supporters in blogs, web pages and newsletters, this motivates donors to continue their support.
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